If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. to this end, we give you January 2023 Podcast Advertising Rates.
Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.
The data is derived from actual sales data across AdvertiseCast’s network of 3,000 shows, including more than 240 exclusive podcasts.
“We saw a slightly lower average CPM rate in January due to the typical seasonality which follows the holiday season,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast.
“Coming into 2023, we’ve signed several new exclusive podcast advertising partnerships, and many are leveraging our Libsyn Auto Ads offering to augment their host-read program with programmatic ad revenue.
“We expect to roll out even more features soon to enable creators and advertisers to drive more value from podcasting with improved measurement, insights, and transparency.”
January 2023 Podcast Advertising Rates
For January 2023, the average CPM rate was $22.28 for a 60-second ad spot. That figure is down approximately 5.5% compared to last month (December 2022 avg. CPM rate: $23.55) and has decreased year-over-year (January 2022 avg. CPM rate: $25.40).
The three highest CPM categories in January based on delivered advertising were:
- Games & Hobbies: $28
- Technology: $26
- True Crime: $26
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Art, News, Fiction, and TV, which averaged in the low twenties in January.
Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that make it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns while providing maximum return for creators.
Historical data dating back to 2020 can be found on the AdvertiseCast site, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.
Interested in podcast advertising? Connect with our team to get started here.