May 2023 Podcast Advertising Rates

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If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you May 2023 Podcast Advertising Rates.

Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle. 

The data is derived from actual sales data across AdvertiseCast’s network of 2,900 shows, including more than 225 exclusive podcasts.

Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast remarked, “Our podcast advertising rates are fueled by the dynamic interplay between the expanding listenership and the rising demand from advertisers. The diverse range of content is drawing in more brands that are recognizing the tremendous potential to forge intimate connections with listeners that are translating to a more memorable and effective ad experience.”

For May 2023, the average CPM rate was $23.09 for a 60-second ad spot. That figure is fairly stable compared to last month (April 2023 avg. CPM rate: $23.06) and has decreased year-over-year (May 2022 avg. CPM rate: $23.71).

The three highest CPM categories in April based on delivered advertising were:

  • Technology: $26
  • Education: $26
  • Business: $26

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, Music, and History, which averaged around the high teens in May.

Libsyn’s AdvertiseCast Marketplace combines an industry-leading ad buying and management platform with full-service capabilities that make it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns while providing maximum return for creators. 

Historical data dating back to 2020 can be found on the AdvertiseCast site, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign. 

Interested in podcast advertising?  Connect with our team and get started here.

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