{"id":11334,"date":"2022-08-03T09:02:55","date_gmt":"2022-08-03T13:02:55","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=11334"},"modified":"2024-04-26T11:25:45","modified_gmt":"2024-04-26T15:25:45","slug":"your-podcast-website-one-of-your-best-marketing-tools","status":"publish","type":"post","link":"https:\/\/libsyn.com\/blog\/your-podcast-website-one-of-your-best-marketing-tools\/","title":{"rendered":"Your Podcast Website \u2014 One of Your Best Marketing Tools!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of the most important places for podcast discovery is your podcast website \u2014 a must \u2014 in addition to being listed in podcast directories. Your website serves as the nexus for all of the content you\u2019re creating, not just your audio. It houses your show notes, transcripts, guest bios, etc. It also increases the discoverability of your show via Google and other search engines that can now index your podcast.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best podcast websites are engaging and interactive. They contain at least one call to action: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Subscribe<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sign up for our newsletter<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Share on facebook, instagram or twitter<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Enter our contest<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Check out our affiliate links<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ask questions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Contribute show topic ideas<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Give positive or critical feedback<\/span><\/li>\n<\/ul>\n<h3>Podcast Website Basics<\/h3>\n<p><span style=\"font-weight: 400;\">Three important elements to have on your podcast website beyond your podcast episodes &amp; show notes are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An About Page <\/b><span style=\"font-weight: 400;\">for your podcast: podcast name, description, and how to follow and subscribe to your show on podcast apps and social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A Contact Page:<\/b><span style=\"font-weight: 400;\"> a form or email address to reach the show, an audience feedback phone number (Google Voice) or an audio feedback service like Speakpipe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Where to Listen: <\/b><span style=\"font-weight: 400;\">This is usually on your Homepage with links to the podcast apps Spotify, Apple Podcasts, Google Play, etc.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, make sure that your site is SEO-friendly (Search Engine Optimized). This way, you will be found more easily when listeners search for your podcast or podcasts that deal with your topic. Focus on keywords when writing episode descriptions, titles, show notes and more. Increasing the ways your audience can find you is so beneficial.<\/span><\/p>\n<p><b><i>TIP: <\/i><\/b><i><span style=\"font-weight: 400;\">When you Google your site, where does it rank? Spend some time with a free SEO tool like <\/span><\/i><a href=\"https:\/\/ads.google.com\/aw\/keywordplanner\/home?ocid=788171471&amp;euid=566005382&amp;__u=7864079318&amp;uscid=788171471&amp;__c=7158233879&amp;authuser=0&amp;sf=kp&amp;subid=US-en-et-g-aw-a-tools-kwp_bb-awhp_xin1!o2\"><i><span style=\"font-weight: 400;\">Google Ads Keyword Planner<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. This will help you select keywords to use on your site and in your blog, so when listeners search the terms they find you!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Remember, your website is also where fans go if they just started listening to your podcast and want to check out back episodes or binge listen (the best)! Post as many past episodes as you like!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>How do you get a podcast website?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have an existing website or you don\u2019t have too much knowledge about how to build a website, Libsyn has a sleek, streamlined, simple website that comes with every podcast hosting account. Here is the <\/span><a href=\"https:\/\/thefeed.libsyn.com\/site?_ga=2.27679609.415462874.1657549258-1571578748.1639535206\"><span style=\"font-weight: 400;\">Libsyn website for The Feed<\/span><\/a><span style=\"font-weight: 400;\">, which provides a nice example. <\/span><\/p>\n<p><a href=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-02-at-12.59.46-PM.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-11336 alignleft\" src=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-02-at-12.59.46-PM-235x300.png\" alt=\"Screen shot of The Feed webpage with the green Feed logo in the upper left and episodes and show notes which one can scroll down through to play.\" width=\"235\" height=\"300\" srcset=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-02-at-12.59.46-PM-235x300.png 235w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-02-at-12.59.46-PM-802x1024.png 802w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-02-at-12.59.46-PM-768x980.png 768w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-02-at-12.59.46-PM-1204x1536.png 1204w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-02-at-12.59.46-PM.png 1448w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can even have your own domain name, and it takes just minutes to set up! Plus, it comes with a persistent player for easy playback. Learn more about everything you get with the Libsyn platform on our <\/span><a href=\"https:\/\/libsyn.com\/libsyn-podcast-hosting-features\/\"><span style=\"font-weight: 400;\">Features Page<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also easily embed your customized Libsyn player into a site you already own, so your podcast can always be accessed in a click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to expand beyond your podcast and need more robust support, consider website hosting and using a template that is designed especially for podcasting, like <\/span><a href=\"https:\/\/www.pair.com\/solutions\/podcast-websites\/\"><span style=\"font-weight: 400;\">these from Libsyn&#8217;s Pair.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And finally, for more information about how to use your website, watch this great video, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=JLZ8-aVBYyk\"><span style=\"font-weight: 400;\">Growing Your Podcast With a Podcast Page<\/span><\/a><span style=\"font-weight: 400;\"> on our YouTube channel, featuring Libsyn podcaster Bethany Hawkins \u2014 <\/span><span style=\"font-weight: 400;\">she&#8217;s on-point and has helped so many women podcasters launch their podcast dream!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, don\u2019t forget to subscribe to keep up with everything podcasting!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most important places for podcast discovery is your podcast website \u2014 a must \u2014 in addition to being listed in podcast directories. Your website serves as the nexus for all of the content you\u2019re creating, not just your audio. It houses your show notes, transcripts, guest bios, etc. It also increases the [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":15310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[181,61,37,146],"tags":[1697,1693,1696,526,345,346,1692,658,1691,1000,1695,1694],"class_list":["post-11334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-libsyn","category-podcasting-community","category-podcasting-tips","category-promoting-and-marketing-your-podcast","tag-call-to-action","tag-domain-name","tag-episodes","tag-podcast-advice","tag-podcast-marketing","tag-podcast-promotion","tag-podcast-site","tag-podcast-tips","tag-podcast-website","tag-promote-your-podcast","tag-show-notes","tag-website-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"One of the most important places for podcast discovery is your podcast website \u2014 a must \u2014 in addition to being listed in podcast directories. 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