{"id":11410,"date":"2022-08-17T09:29:01","date_gmt":"2022-08-17T13:29:01","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=11410"},"modified":"2023-09-29T14:33:14","modified_gmt":"2023-09-29T18:33:14","slug":"our-key-takeaways-from-the-latino-podcast-listener-report-2022","status":"publish","type":"post","link":"https:\/\/libsyn.com\/blog\/our-key-takeaways-from-the-latino-podcast-listener-report-2022\/","title":{"rendered":"Key Takeaways \u2014 The Latino Podcast Listener Report 2022"},"content":{"rendered":"\t\t
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This year\u2019s Latino Podcast Listener Report hosted by Gabriel Soto, Director of Research at Edison Research and Libsyn’s Director of Community and Content, Elsie Escobar, includes exciting information about the growing, maturing Latino podcast audience for creators and advertisers alike.<\/span><\/p>

Growth<\/b><\/h3>

Since 2020, the Latino podcast listenership has grown by 14%. This growth is continual and reflects U.S. living Latinos 18+ years of age. There was, of course, a peak during the height of covid and then a bit of a dip, but the increase was largely steady.\u00a0<\/span><\/p>

This growth is also greatly encouraging as it shows that the majority, who started listening in 2020, have kept listening to podcasts as the world begins to open up.\u00a0<\/span><\/p>

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English vs. Spanish \u2014 Podcasts & Advertising<\/b><\/h3>

One might think that respondents would be listening primarily to Spanish-speaking podcasts, but that is not the case. Remember 70% of respondents were born in the U.S.\u00a0<\/span><\/p>

In fact, 90% said they have listened to a podcast mostly in English and 64% said they had listened to a podcast mostly in Spanish.\u00a0<\/span><\/p>

And, 76% are very used to having advertisements on their podcasts.<\/span><\/p>

Overall, respondents are not bothered by English advertisements. They are fine with both Spanish and English.\u00a0\u00a0<\/span><\/p>