{"id":11737,"date":"2022-10-19T09:44:06","date_gmt":"2022-10-19T13:44:06","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=11737"},"modified":"2023-02-01T13:35:57","modified_gmt":"2023-02-01T18:35:57","slug":"make-podcasting-part-of-your-business-growth-strategy","status":"publish","type":"post","link":"https:\/\/libsyn.com\/blog\/make-podcasting-part-of-your-business-growth-strategy\/","title":{"rendered":"Make Podcasting Part of Your 2023 Business Growth Strategy"},"content":{"rendered":"

[Updated] When it comes to making money and discussing developing a business growth strategy, I went to Libsyn podcaster Tiffany Grant, host of <\/span>Money Talk with Tiffany<\/span><\/a>. In her podcast, she <\/span>offers straight talk on all things money. Her guests offer insight into the best ways to spend, save, invest, give, and think about money. Her mantra? The way out of poverty is ideas!\u00a0<\/span><\/p>\n

To that end, we asked her about making her podcast a part of her business growth strategy and how she came to integrate podcasting into her business plan.\u00a0<\/span><\/p>\n

Her business is to engage others in financial solutions and offer advice. So, her podcasting arm, which shares ideas\/opportunities\/possibilities that get people started on business ventures, was a natural fit. Plus, she not only interviews great guests with great ideas but also, a winning personality on air.\u00a0<\/span><\/p>\n

How did she incorporate podcasting? Let\u2019s see.<\/span><\/b><\/p>\n

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1. Treat your podcast like a business<\/b><\/h2>\n

\u201cWhen you are just getting started podcasting, you want the best sound,\u201d Tiffany admits, \u201cbut you need to consider business spending. You need to create a budget detailing the money you are investing in things like your monthly podcast hosting fee, equipment, subscriptions, etc., and make sure those line items are in your budget \u2014 even if you are not making any money.\u201d<\/span><\/p>\n

Tiffany started with a $20 mic just to \u201cget her flow going.\u201d She didn\u2019t upgrade until she was sure that the investment in a better mic would feed her goals as a podcaster, funding outreach to more potential clients.\u00a0<\/span><\/p>\n

Then, she turned to exactly how podcasting was going to serve her business goals.\u00a0<\/span><\/b><\/p>\n

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2. Know your why<\/b><\/h2>\n

\u201cIf you don\u2019t know WHY you are in business, WHY you are podcasting, it will be hard <\/span>to stick with it,\u201d says Tiffany. She focused on her desire to offer listeners ideas that might inspire them to make money in ways they never considered.\u00a0<\/span><\/p>\n

In this episode, Tiffany explains her own “why” for publishing Money Talk with Tiffany and exactly how she is trying to communicate to listeners, what niche content she brings them that they can\u2019t get anywhere else.\u00a0<\/span><\/p>\n