{"id":11774,"date":"2022-11-07T10:21:46","date_gmt":"2022-11-07T15:21:46","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=11774"},"modified":"2023-02-14T10:57:09","modified_gmt":"2023-02-14T15:57:09","slug":"october-2022-podcast-advertising-rates","status":"publish","type":"post","link":"https:\/\/libsyn.com\/blog\/october-2022-podcast-advertising-rates\/","title":{"rendered":"October 2022 Podcast Advertising Rates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are looking into advertising on podcasts, podcast advertising rates (or CPM \u2014 Cost Per Thousand) are probably top of mind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each month, Libsyn\u2019s AdvertiseCast Marketplace publishes the prior month\u2019s podcast advertising rates. This allows advertisers and podcasters to monitor market pricing, fostering insight into podcasting advertising as a monetization vehicle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data is derived from actual sales data across AdvertiseCast\u2019s network of 3,000 shows, including more than 240 exclusive podcasts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNew industry reports indicate that podcast advertising is one of the top channels for marketers looking to achieve both brand marketing and performance marketing objectives. Via a single medium, they can amplify consumers\u2019 brand awareness and affinity, as well as boost their searches and purchase intent,\u201d said Dave Hanley, Chief Revenue Officer at Libsyn\u2019s AdvertiseCast. \u201cIt\u2019s evident that podcast advertising is the place to be. The next step for marketers is to work with a dynamic marketplace like AdvertiseCast to confidently roll out their digital audio campaigns in relevant, brand-suitable environments.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For October 2022, the <\/span><b>average CPM rate<\/b><span style=\"font-weight: 400;\"> was $24.24 for a 60-second ad spot. Compared to last month (September 2022 avg. CPM rate: $24.15), that figure is fairly steady and has increased year-over-year (October 2021 avg. CPM rate: $23.48).<\/span><\/p>\n<h2>Podcast Advertising Rates: High &amp; Low<\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>three highest CPM categories<\/b><span style=\"font-weight: 400;\"> in October based on delivered advertising were:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kids &amp; Family: $28<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology: 27<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">True Crime: $27<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Three categories where advertisers can effectively tap into highly engaged audiences at <strong>more <\/strong><\/span><b>accessible CPM rates<\/b><span style=\"font-weight: 400;\"> include Fiction, TV, and News, which averaged in the low twenties in October.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Historical data dating back to 2020 can be found on the <\/span><a href=\"https:\/\/www.advertisecast.com\/podcast-advertising-rates\"><span style=\"font-weight: 400;\">AdvertiseCast site<\/span><\/a><span style=\"font-weight: 400;\">, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth taking look to see if maybe podcast advertising might fit in nicely with your next promotional campaign!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are looking into advertising on podcasts, podcast advertising rates (or CPM \u2014 Cost Per Thousand) are probably top of mind.\u00a0 Each month, Libsyn\u2019s AdvertiseCast Marketplace publishes the prior month\u2019s podcast advertising rates. This allows advertisers and podcasters to monitor market pricing, fostering insight into podcasting advertising as a monetization vehicle.\u00a0 The data is [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1199,1821,1740],"tags":[1675,1822,1823,1667,1200,1824],"class_list":["post-11774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-advertising","category-current-cpm-rates","category-libsynads","tag-buying-podcast-ads","tag-cpm","tag-current-cpm-rates","tag-podcast-ads","tag-podcast-advertising","tag-podcast-advertising-rates"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you are looking into advertising on podcasts, podcast advertising rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. 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