{"id":11887,"date":"2022-12-09T14:51:01","date_gmt":"2022-12-09T19:51:01","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=11887"},"modified":"2025-04-15T16:05:47","modified_gmt":"2025-04-15T20:05:47","slug":"november-2022-podcast-advertising-rates","status":"archive","type":"post","link":"https:\/\/libsyn.com\/blog\/november-2022-podcast-advertising-rates\/","title":{"rendered":"November 2022 Podcast Advertising Rates"},"content":{"rendered":"

If you are looking into advertising on podcasts, podcast advertising rates (or CPM \u2014 Cost Per Thousand) are probably top of mind.\u00a0<\/span><\/p>\n

Each month, Libsyn\u2019s AdvertiseCast Marketplace publishes the prior month\u2019s podcast advertising rates. This allows advertisers and podcasters to monitor market pricing, fostering insight into podcasting advertising as a monetization vehicle.\u00a0<\/span><\/p>\n

The data is derived from actual sales data across AdvertiseCast\u2019s network of 3,000 shows, including more than 240 exclusive podcasts.<\/span><\/p>\n

\u201cAdvertisers are seeing a steady climb in podcast reach and the frequency among the highly engaged people that
\nare listening. Amidst current economic headwinds and social media brand safety concerns, protecting and
\nmaximizing ad investments has become top-of-mind for brands. Podcasting is rising to the challenge by meeting
\nmarketers’ needs for stable returns,\u201d said Dave Hanley, Chief Revenue Officer at Libsyn\u2019s AdvertiseCast. \u201cFrom
\ncreative ideation and precision targeting to campaign management and execution, AdvertiseCast is helping to
\ncreate an effective, safe, and suitable environment for advertisers to tap the power of podcasting.\u201d<\/p>\n

Podcast Advertising Rates: High & Low<\/h2>\n

For November 2022, the average CPM rate was $24.76 for a 60-second ad spot. That figure is slightly up compared
\nto last month (October 2022 avg. CPM rate: $23.98) and has increased year-over-year (November 2021 avg. CPM
\nrate: $23.21) by just over 6%.<\/p>\n

The three highest CPM categories<\/strong> in November based on delivered advertising were:
\nKids & Family: $28
\nScience: $27
\nTechnology and Health & Fitness: $26<\/p>\n

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible
\nCPM rates include Fiction, TV, and News, which averaged in the low twenties in November.<\/p>\n

Historical data dating back to 2020 can be found on the <\/span>AdvertiseCast site<\/span><\/a>, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.\u00a0<\/span><\/p>\n

It\u2019s worth taking look to see if maybe podcast advertising might fit in nicely with your next promotional campaign!<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

If you are looking into advertising on podcasts, podcast advertising rates (or CPM \u2014 Cost Per Thousand) are probably top of mind.\u00a0 Each month, Libsyn\u2019s AdvertiseCast Marketplace publishes the prior month\u2019s podcast advertising rates. This allows advertisers and podcasters to monitor market pricing, fostering insight into podcasting advertising as a monetization vehicle.\u00a0 The data is […]<\/p>\n","protected":false},"author":19,"featured_media":11888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1199,1821,1740],"tags":[1671,1675,1822,1823,1868,1866,1667,1200,1824,1867],"class_list":["post-11887","post","type-post","status-archive","format-standard","has-post-thumbnail","hentry","category-podcast-advertising","category-current-cpm-rates","category-libsynads","tag-advertisecast","tag-buying-podcast-ads","tag-cpm","tag-current-cpm-rates","tag-libsyn-advertisecast-marketplace","tag-november-podcast-advertising-rates","tag-podcast-ads","tag-podcast-advertising","tag-podcast-advertising-rates","tag-podcast-advertisingrates-fall-2022"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t