{"id":12220,"date":"2023-02-07T16:16:04","date_gmt":"2023-02-07T21:16:04","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=12220"},"modified":"2025-04-15T16:05:25","modified_gmt":"2025-04-15T20:05:25","slug":"january-2023-podcast-advertising-rates","status":"archive","type":"post","link":"https:\/\/libsyn.com\/blog\/january-2023-podcast-advertising-rates\/","title":{"rendered":"January 2023 Podcast Advertising Rates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are looking into advertising on podcasts, podcast advertising rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. to this end, we give you January 2023 Podcast Advertising Rates.<\/span><\/p>\n<p style=\"text-align: center;\">\u2022<\/p>\n<p><span style=\"font-weight: 400;\">Each month Libsyn\u2019s AdvertiseCast Marketplace publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data is derived from actual sales data across AdvertiseCast\u2019s network of 3,000 shows, including more than 240 exclusive podcasts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">We saw a slightly lower average CPM rate in January due to the typical seasonality which follows the holiday season,\u201d said Dave Hanley, Chief Revenue Officer at Libsyn\u2019s AdvertiseCast.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cComing into 2023, we\u2019ve signed several new exclusive podcast advertising partnerships, and many are leveraging our Libsyn Auto Ads offering to augment their host-read program with programmatic ad revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe expect to roll out even more features soon to enable creators and advertisers to drive more value from podcasting with improved measurement, insights, and transparency.\u201d<\/span><\/p>\n<h2>January 2023 Podcast Advertising Rates<\/h2>\n<p><span style=\"font-weight: 400;\">For January 2023,<\/span><b> the average CPM rate<\/b><span style=\"font-weight: 400;\"> was $22.28 for a 60-second ad spot. That figure is down approximately 5.5% compared to last month (December 2022 avg. CPM rate: $23.55) and has decreased year-over-year (January 2022 avg. CPM rate: $25.40).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>three highest CPM categories<\/b><span style=\"font-weight: 400;\"> in January based on delivered advertising were:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Games &amp; Hobbies: $28<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology: $26<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">True Crime: $26<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Art, News, Fiction, and TV, which averaged in the low twenties in January.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Libsyn\u2019s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that make it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns while providing maximum return for creators.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Historical data dating back to 2020 can be found on the <\/span><a href=\"https:\/\/www.advertisecast.com\/podcast-advertising-rates\"><span style=\"font-weight: 400;\">AdvertiseCast site<\/span><\/a><span style=\"font-weight: 400;\">, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested in podcast advertising?\u00a0 Connect with our team to get started <\/span><a href=\"https:\/\/www.advertisecast.com\/contact-rep?ref=podcast-advertising\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are looking into advertising on podcasts, podcast advertising rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. to this end, we give you January 2023 Podcast Advertising Rates. \u2022 Each month Libsyn\u2019s AdvertiseCast Marketplace publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to 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