{"id":12399,"date":"2023-03-02T09:18:55","date_gmt":"2023-03-02T14:18:55","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=12399"},"modified":"2025-04-15T16:05:08","modified_gmt":"2025-04-15T20:05:08","slug":"feb-2023-podcast-advertising-rates","status":"archive","type":"post","link":"https:\/\/libsyn.com\/blog\/feb-2023-podcast-advertising-rates\/","title":{"rendered":"February 2023 Podcast Advertising Rates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are looking into advertising on podcasts, podcast advertising rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you February 2023 Podcast Advertising Rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each month Libsyn\u2019s AdvertiseCast Marketplace publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data is derived from actual sales data across AdvertiseCast\u2019s network of 2,900 shows, including more than 225 exclusive podcasts.<\/span><\/p>\n<p><span dir=\"ltr\" role=\"presentation\">&#8220;Programmatic accounts for just <\/span><span dir=\"ltr\" role=\"presentation\">2% of total podcast ad revenues<\/span><span dir=\"ltr\" role=\"presentation\">. While this is still nascent, i<\/span><span dir=\"ltr\" role=\"presentation\">n the last six months,\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">Advertisecast is experiencing growing <\/span><span dir=\"ltr\" role=\"presentation\">adoption of our Libsyn Auto Ads solution as more brands and agencies\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">seek to buy podcast advertising programmatically like they purchase other digital ads,\u201d said Dave Hanley, Chief\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">Revenue Officer at Libsyn\u2019s AdvertiseCast. \u201cWhat sets our open marketplace apart is our ability to bring together\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">content, audience, technology, and transparency to deliver meaningful results for advertisers.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>AdvertiseCast February 2023 Podcast Advertising Rates<\/h2>\n<p>&nbsp;<\/p>\n<p><span dir=\"ltr\" role=\"presentation\">For <\/span><span dir=\"ltr\" role=\"presentation\">February <\/span><span dir=\"ltr\" role=\"presentation\">2023, the<strong> average CPM rate<\/strong> was $22.04 for a 60-second ad spot. That figure is down approximately\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">1% compared to last month (January 2023 avg. CPM rate: $22.28) and has decreased year-over-year (<\/span><span dir=\"ltr\" role=\"presentation\">February\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">2022 avg. CPM rate: $23.25).<\/span><\/p>\n<p><span dir=\"ltr\" role=\"presentation\">\u201cAlthough the podcast ad market remains resilient, we are seeing a couple of factors pushing rates down for us,\u201d\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">said Hanley. \u201cGiven the market uncertainty, we are working aggressively with our agency and brand partners to\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">offer them great value. In addition, our network has gone upmarket, representing several larger podcasts. This\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">carries natural rate compression and those large audiences carry more weight in our calculations.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>three highest CPM categories<\/b><span style=\"font-weight: 400;\"> in February based on delivered advertising were:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology: $27<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Education: $25<\/span><\/li>\n<li aria-level=\"1\">Kids &amp; Family: $25<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Music, Leisure, and Fiction, which averaged around the low twenties in February.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Libsyn\u2019s AdvertiseCast Marketplace combines an industry-leading ad buying and management platform with full-service capabilities that make it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns while providing maximum return for creators.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Historical data dating back to 2020 can be found on the <\/span><a href=\"https:\/\/www.advertisecast.com\/podcast-advertising-rates\"><span style=\"font-weight: 400;\">AdvertiseCast site<\/span><\/a><span style=\"font-weight: 400;\">, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested in podcast advertising?\u00a0 Connect with our team and get started <\/span><a href=\"https:\/\/www.advertisecast.com\/contact-rep?ref=podcast-advertising\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are looking into advertising on podcasts, podcast advertising rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you February 2023 Podcast Advertising Rates. Each month Libsyn\u2019s AdvertiseCast Marketplace publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":11888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1199],"tags":[1671,1895,1894,1896,1081,1667,1824],"class_list":["post-12399","post","type-post","status-archive","format-standard","has-post-thumbnail","hentry","category-podcast-advertising","tag-advertisecast","tag-cost-pertousand-rates","tag-cpm-rates","tag-highest-cpm-categories","tag-libsyn","tag-podcast-ads","tag-podcast-advertising-rates"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you are looking into advertising on podcasts, podcast advertising rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. 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