{"id":14559,"date":"2023-10-31T17:13:03","date_gmt":"2023-10-31T21:13:03","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=14559"},"modified":"2025-03-28T08:58:25","modified_gmt":"2025-03-28T12:58:25","slug":"getting-started-with-podcast-ads-5-basics-for-podcasters","status":"publish","type":"post","link":"https:\/\/libsyn.com\/blog\/getting-started-with-podcast-ads-5-basics-for-podcasters\/","title":{"rendered":"Getting Started With Podcast Ads &#8211; 5 Basics For Podcasters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14559\" class=\"elementor elementor-14559\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e539e72 e-flex e-con-boxed e-con e-parent\" data-id=\"e539e72\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e81a048 elementor-widget elementor-widget-heading\" data-id=\"e81a048\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Podcasts &amp; Advertising \u2014 A Mutual Media Match\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34aaab elementor-widget elementor-widget-text-editor\" data-id=\"c34aaab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1934ad elementor-widget elementor-widget-text-editor\" data-id=\"b1934ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Over time and many episodes, podcasters and their audiences grow increasingly interconnected. This partnership is what makes podcast advertising so effective.&nbsp;<span style=\"font-style: inherit; text-align: var(--text-align); color: var(--ast-global-color-3); background-color: var(--ast-global-color-5);\">Podcasters thrive on audience feedback and enthusiasm and, in turn, provide an in-your-ear audio experience that reflects this sincere, open dialogue.<\/span><\/p>\n<p>When was the last time you wrote into a T.V. show with a special request, and BOOM, your wish was granted the next episode? In podcasting, this happens all the time \u2014 every day, worldwide.<\/p>\n<p>Podcasters can react to and include audience requests in the next episode, creating trust and building community in a way other entertainment channels can\u2019t.&nbsp;<\/p>\n<p>The idea of<a href=\"https:\/\/libsyn.com\/podcast-monetization\/\"> podcast monetization<\/a> via podcast ads has dramatically expanded, with ad networks and ad buyers now handling the bulk of the podcast advertising work.&nbsp;<span style=\"font-style: inherit; text-align: var(--text-align); color: var(--ast-global-color-3); background-color: var(--ast-global-color-5);\">For podcast creators, <\/span><a href=\"https:\/\/libsyn.com\/automatic-podcast-ads\/\" style=\"font-style: inherit; text-align: var(--text-align);\">podcast ads<\/a><span style=\"font-style: inherit; text-align: var(--text-align); color: var(--ast-global-color-3); background-color: var(--ast-global-color-5);\"> provide the opportunity to support their craft and even profit by partnering with brands that sell products and services their listeners find relevant.<\/span><\/p>\n<p>For advertisers, podcast ads provide access to hard-to-find audiences and communities.<\/p>\n<p>Libsyn focuses on taking creators from the basics of <a href=\"https:\/\/libsyn.com\/how-to-start-a-podcast\/\">starting a podcast<\/a> to the nuanced conversation of how to make money from podcast advertising.&nbsp;<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4f8897 elementor-widget elementor-widget-heading\" data-id=\"c4f8897\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Podcast Advertising Basics: \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e48cfd0 elementor-widget elementor-widget-text-editor\" data-id=\"e48cfd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li aria-level=\"1\"><a href=\"#adtypes\">Podcast Ad Types Explained<\/a><\/li><li aria-level=\"1\"><a href=\"#adplacement\">Podcast Ad Placement<\/a><\/li><li aria-level=\"1\"><a href=\"#admetrics\">Podcast Advertising Measurement<\/a><\/li><li aria-level=\"1\"><a href=\"#revenuecpm\">Revenue from Podcast Ads<\/a><\/li><li aria-level=\"1\"><a href=\"#admarketplace\">Working with an Ad Marketplace<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad9473 elementor-widget elementor-widget-spacer\" data-id=\"3ad9473\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d11f2 elementor-widget elementor-widget-image\" data-id=\"b8d11f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/07\/Reality-Recap-w-Emma-Slater-Plus-Harry-Styles-vs-Billy-Porter-Snow-Whites-Ambition-_-Viall-Filesmp400_41_37_29Still001-1-1024x576.png\" class=\"attachment-large size-large wp-image-14210\" alt=\"Nick Viall from Viall Files podcast with Emma Slater\" srcset=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/07\/Reality-Recap-w-Emma-Slater-Plus-Harry-Styles-vs-Billy-Porter-Snow-Whites-Ambition-_-Viall-Filesmp400_41_37_29Still001-1-1024x576.png 1024w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/07\/Reality-Recap-w-Emma-Slater-Plus-Harry-Styles-vs-Billy-Porter-Snow-Whites-Ambition-_-Viall-Filesmp400_41_37_29Still001-1-300x169.png 300w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/07\/Reality-Recap-w-Emma-Slater-Plus-Harry-Styles-vs-Billy-Porter-Snow-Whites-Ambition-_-Viall-Filesmp400_41_37_29Still001-1-768x432.png 768w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/07\/Reality-Recap-w-Emma-Slater-Plus-Harry-Styles-vs-Billy-Porter-Snow-Whites-Ambition-_-Viall-Filesmp400_41_37_29Still001-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"Podcast-advertising-influencer - Official Libsyn Blog\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nick Viall from The <a href=\"https:\/\/www.advertisecast.com\/TheViallFiles\"> The Viall Files, a Libsyn Ads Exclusive Podcast<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08540af elementor-widget elementor-widget-heading\" data-id=\"08540af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nThe Power of the Podcast Influencer\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c49ef elementor-widget elementor-widget-text-editor\" data-id=\"d3c49ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4d22dd elementor-widget elementor-widget-text-editor\" data-id=\"c4d22dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>The podcaster plays a unique and esteemed role for their audience. They are listened to because they offer value \u2014 advice, experience, insight, humor, a personal story \u2014 that their monthly podcast listeners enjoy and come to trust. This trust comes from the fact that popular podcast hosts also tend to be good at listening to their audience. <a href=\"https:\/\/www.advertisecast.com\/podcast-advertising\" target=\"_blank\" rel=\"noopener\">Podcast Advertising<\/a> is tapping into that connection and the anxious ears of listeners waiting for the next episode to drop.<\/p><p>Hosts often interact with listeners in a personal way that builds intimacy, and even the consistent episodes (something to look forward to) provide a layer of reliability. Listeners care what their podcast hosts think and value their opinions.<\/p><p>So, if a podcast host recommends a product or service, that recommendation comes weighted with trust and history. It\u2019s a game-changer.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071c102 elementor-widget elementor-widget-text-editor\" data-id=\"071c102\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Demand Sage Data, 2023:<\/h4><ul><li>There are 464.7 million podcast listeners globally as of 2023. This number is predicted to reach 504.9 million by the end of 2024.<\/li><li>The podcast industry market size is 23.56 billion in 2023.<\/li><li>The United States has the most podcast listeners in the world. The U.S. is predicted to have more than 100 million active podcast listeners in 2023.<\/li><li>One-third of the American Population listens to podcasts regularly.<\/li><li>Smart speaker sales increased by 22% during the pandemic, and it is one the most popular channels to listen to audio content.<\/li><li>160 million U.S. citizens have listened to podcasts at least once.<\/li><li>78% of the U.S. population is aware of podcasts. Out of which, 28% listen to podcasts weekly.<\/li><li>160 million U.S. citizens have listened to podcasts at least once.<\/li><li>Podcast listening is highest in the morning, and mostly on mobile phones.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-605fd95 elementor-widget elementor-widget-text-editor\" data-id=\"605fd95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over time, many misconceptions about podcast advertising and its ability to reach and convert have emerged. In this article, <a href=\"https:\/\/zj9rifyh9s.onrocket.site\/blog\/debunking-3-podcast-advertising-myths\/\">Debunking 3 Podcast Myths,<\/a> Dave Hanley, Chief Revenue Officer at Libsyn Ads, tackles these myths one-on-one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b80c553 elementor-widget elementor-widget-text-editor\" data-id=\"b80c553\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b24eaf elementor-widget elementor-widget-text-editor\" data-id=\"9b24eaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><h5><strong>3 Common Podcast Ad Myths<br \/><br \/><\/strong><\/h5><ol><li><strong>Podcast advertising is just for direct response advertisers <\/strong>\u2014 For many more prominent brands with broader campaign objectives, there are new capabilities in podcasting that level the playing field with other digital media. Sure, podcasts are great for a direct response ad, but now they can also be dynamically timed to play seasonally and geographically \u2014 and change often.<\/li><li><strong>All podcast ads are created equal<\/strong> \u2014 Much like other media advertisements, this is untrue. Learn about the approaches and nuances that make a podcast ad successful.<\/li><li><strong>Smaller, independent podcasts are a risky investment<\/strong> \u2014 Not only NOT true, but niche podcasts with popular podcast hosts are often the best target audience if skillfully managed.<\/li><\/ol><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d07460c elementor-widget elementor-widget-text-editor\" data-id=\"d07460c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19a76e3 elementor-widget elementor-widget-text-editor\" data-id=\"19a76e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Today, podcast advertising presents an enormous opportunity to connect with incredibly hard-to-find market segments while offering great flexibility.<\/p><p>For creators, Libsyn\u2019s Ads provides opportunities to get started with <a href=\"https:\/\/libsyn.com\/podcast-monetization\/\">podcast monetization <\/a>upon reaching certain audience thresholds. Podcast ads are just one of those opportunities available to creators at every <a href=\"https:\/\/libsyn.com\/plans-and-pricing\/\">Libsyn plan level<\/a>.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ed31c elementor-widget elementor-widget-heading\" data-id=\"37ed31c\" data-element_type=\"widget\" id=\"adtypes\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n1) Podcast Ad Types Explained\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc02d4d elementor-widget elementor-widget-image\" data-id=\"fc02d4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/Podcast-Ads-v1-2.webp\" class=\"attachment-large size-large wp-image-14600 lazyload\" alt=\"Listing of the four Podcast Ad types: host-read, baked-in, dynamic, &amp; programmatic\" data-srcset=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/Podcast-Ads-v1-2.webp 1024w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/Podcast-Ads-v1-2-300x150.webp 300w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/Podcast-Ads-v1-2-768x384.webp 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"Podcast-Ads - Official Libsyn Blog\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4711d11 elementor-widget elementor-widget-text-editor\" data-id=\"4711d11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Like any industry, podcast advertising has its vocabulary for categorizing, producing, running, and measuring advertisements. It is helpful to get to know <a href=\"https:\/\/www.advertisecast.com\/podcast-advertising-glossary\">podcast advertising terms<\/a> as you begin to consider podcast advertising for your podcast. The information below will help you understand what podcast ad rates and formats are available AND help you assess if your podcast is ready for ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427c016 elementor-widget elementor-widget-heading\" data-id=\"427c016\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\n1. Host-Read Podcast Advertising\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c28a37 elementor-widget elementor-widget-text-editor\" data-id=\"6c28a37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9c5a4a elementor-widget elementor-widget-text-editor\" data-id=\"e9c5a4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>This is as simple as it sounds: YOU, the podcast host, record the audio advertising as part of your raw recording (baked-in advertising) OR as a separate audio recording inserted (via ad server technology) into your podcast at pre-determined ad slots (dynamic advertising). The primary benefit is that it is YOUR voice and sounds like a native ad. Podcast listeners tend not to skip over these as readily as audio from an unknown voice in your content.<\/p><p>The host-read ad is like a real friend recommending a product or service. This is especially true when the host uses the product or service themselves and provides a first-hand account of its usefulness within podcast advertising plays.<\/p><p>This ad format can be placed anywhere within traditional pre-, mid-, and post-roll ad slots, but is most favorably placed mid-roll. We talk about ad slots more below.<\/p><p><em>Note: host-read ads tend to perform better than all other forms of podcast advertising and are highly sought after, commanding a higher Cost Per Mille\/Thousand (CPM).<\/em><\/p><\/div><\/div><div class=\"elementor-element elementor-element-4159134 elementor-widget elementor-widget-heading\" data-id=\"4159134\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">\u2705 Advertiser and Creator Benefits<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-5735f0f elementor-widget elementor-widget-text-editor\" data-id=\"5735f0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li aria-level=\"1\">The podcast ad sounds natural to your audience.<\/li><li aria-level=\"1\">The advertising can play throughout the content. Note that many advertising campaigns request mid-roll ad spots (within your content and not at the beginning or end of an episode).<\/li><li aria-level=\"1\">The ad can be recorded with your regular content (the ad is \u201cbaked-in\u201d to the episode\u2019s audio file) or as a separate audio clip to be dynamically inserted where appropriate.<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4036c5 elementor-widget elementor-widget-video\" data-id=\"e4036c5\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/aRItI24gzwU?si=3WllM8he1ou_oPJZ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4817e0 elementor-widget elementor-widget-text-editor\" data-id=\"b4817e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54085f1 elementor-widget elementor-widget-text-editor\" data-id=\"54085f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong>Video Tip: <\/strong>Watch the <a href=\"https:\/\/youtu.be\/aRItI24gzwU?si=JYbjJjdyOWRrTsV3\">Podcast Advertising<\/a> video. <span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\"><span class=\"yt-core-attributed-string--link-inherit-color\">We answer the most common podcast advertising questions from Libsyn\u2019s Ads&#8217; team.<\/span><\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eed90d elementor-widget elementor-widget-spacer\" data-id=\"1eed90d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-184ddf8 elementor-widget elementor-widget-heading\" data-id=\"184ddf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\nBaked-in Podcast Advertising\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1bc6b elementor-widget elementor-widget-text-editor\" data-id=\"1c1bc6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ded1842 elementor-widget elementor-widget-text-editor\" data-id=\"ded1842\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Baked-in ads are any ads recorded or edited into the original mp3, wav file, or video of a podcast episode. These ads are typically host-read and recorded within the original podcast recording.\u00a0\u00a0<\/p><\/div><\/div><div class=\"elementor-element elementor-element-8b5f004 elementor-widget elementor-widget-heading\" data-id=\"8b5f004\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">\u2705 Creator Benefits<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-8016e6c elementor-widget elementor-widget-text-editor\" data-id=\"8016e6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li aria-level=\"1\">Some brands will pay a premium for this opportunity.<\/li><li aria-level=\"1\">The ads can be recorded within your regular content workflow.<\/li><li aria-level=\"1\">Some brands provide products to the creator to test or try before ad creation.<\/li><\/ul><\/div><\/div><div class=\"elementor-element elementor-element-8ee2ed2 elementor-widget elementor-widget-heading\" data-id=\"8ee2ed2\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">\u2705 Advertiser Benefits<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-bb86d3d elementor-widget elementor-widget-text-editor\" data-id=\"bb86d3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li aria-level=\"1\">Ads are baked into your content for life \u2014 a permanent brand endorsement\u00a0with longtail value, particularly within shows producing \u201cevergreen\u201d content that will continue to see listener traffic over time.<\/li><li aria-level=\"1\">The ad is natural sounding and flows within the content.<\/li><li aria-level=\"1\">The target audience, who perceives the brand\u2019s endorsement as one that supports the creator they have come to love, forms a potentially deeper relationship with the brand.<\/li><\/ul><\/div><\/div><div class=\"elementor-element elementor-element-42dae22 elementor-widget elementor-widget-heading\" data-id=\"42dae22\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">\u26a0\ufe0f Creator Considerations<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-8432de7 elementor-widget elementor-widget-text-editor\" data-id=\"8432de7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Baked-in ads live in your content \u2026 forever. Or at least unless you edit them out and replace the episode file. So, a year from now, the ad risks being outdated. For instance, say a True Crime podcast runs an ad for a clothing company offering 20% off inventory before the holiday season. Suppose a new listener discovers the show in June of the following year. In that case, they\u2019ll likely listen to older episodes, at which point the deal and promo code promoted are no longer valid\/available.<\/p><p>Also, if you and your advertiser ever break up, your old episodes won\u2019t.\u00a0\u00a0\u00a0\u00a0<\/p><p>There is a lot to consider when recording a baked-in ad. If the relationship with the advertiser is more of a podcast sponsorship, you know it will endure the test of time and be more ever-green in its offer. This may be an ad format to consider, and your advertiser may be willing to pay a premium.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c0921 elementor-widget elementor-widget-heading\" data-id=\"66c0921\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dynamic Podcast Advertising\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97906fb elementor-widget elementor-widget-text-editor\" data-id=\"97906fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f98a99 elementor-widget elementor-widget-text-editor\" data-id=\"0f98a99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Dynamic, host-read ads are the solution to the cons of baked-in advertising. They can still be host-read and sound natural, or they can be a pre-recorded audio ad provided by the advertiser. In both cases, the placement is determined by ad markers you create via your ad platform or podcast host.<\/p><p>Platforms like Libsyn help you easily create ad markers in your podcast episode if you are enrolled in our <a href=\"https:\/\/libsyn.com\/automatic-podcast-ads\/\">automatic ads program<\/a> or are working with <a href=\"https:\/\/advertising.libsyn.com\/\">Libsyn Ads.<\/a> The ad can be placed in natural conversation breaks when creating content for your episodes. Libsyn will never automatically insert advertising into your podcast without your permission.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-9bc680a elementor-widget elementor-widget-heading\" data-id=\"9bc680a\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">\u2705 Creator Benefits<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-e5fc202 elementor-widget elementor-widget-text-editor\" data-id=\"e5fc202\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li aria-level=\"1\">Monetize all podcast episodes \u2014 not just newly recorded content.<\/li><li aria-level=\"1\">Accept ads you did not personally record or create.<\/li><li aria-level=\"1\">Retain general control over what brands can advertise in your content.<\/li><\/ul><\/div><\/div><div class=\"elementor-element elementor-element-60cc0ac elementor-widget elementor-widget-heading\" data-id=\"60cc0ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">\u2705 Advertiser Benefits<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-05da392 elementor-widget elementor-widget-text-editor\" data-id=\"05da392\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li aria-level=\"1\">Ads can be host-read or pre-recorded.<\/li><li aria-level=\"1\">Conducive to time-sensitive campaigns &amp; promotions.<\/li><li aria-level=\"1\">Geographic targeting is possible \u2014 optimizing ad spend and budgets.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Frequency capping is also available, which allows a certain IP address to hear the ad a specific number of times over a specified period of time.<\/span><\/li><li aria-level=\"1\">Consecutive campaigns can be planned based on seasonal business needs \u2014 product launches or sales.<\/li><li aria-level=\"1\">Updated creative can be quickly deployed.<\/li><li aria-level=\"1\">Provides better measurement and reporting data options.<\/li><li aria-level=\"1\">Includes the ability to work with a variety of attribution partners.<\/li><\/ul><\/div><\/div><div class=\"elementor-element elementor-element-1a7581f elementor-widget elementor-widget-heading\" data-id=\"1a7581f\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">\u26a0\ufe0f Creator Considerations<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-02e05fb elementor-widget elementor-widget-text-editor\" data-id=\"02e05fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Download and\/or impression requirements for podcasters to participate in these campaigns are higher and not ideal if you are a small show just learning <a href=\"https:\/\/libsyn.com\/how-to-start-a-podcast\/\">how to start a podcast. <\/a>Dynamic campaigns are tracked by \u201cimpressions,\u201d which are always lower than the standard \u201cdownload\u201d metric used to track baked-in spots.<\/p><p>Many prominent national brands are looking for 10,000 to 15,000 minimum monthly U.S. downloads per show to invest. If you are just not there yet, keep reading, programmatic ads might be the right choice for your audience size.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a37db1 elementor-widget elementor-widget-spacer\" data-id=\"9a37db1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b976a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"60b976a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.advertisecast.com\/get-started\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apply For Dynamic Ads with Libsyn Ads<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9970fa elementor-widget elementor-widget-spacer\" data-id=\"b9970fa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2c7d9 elementor-widget elementor-widget-heading\" data-id=\"1e2c7d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Programmatic (or What We Call Automatic) Podcast Ads\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-657ad41 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"657ad41\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/libsyn.com\/automatic-podcast-ads\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about Automatic Ads<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6250fa8 elementor-widget elementor-widget-text-editor\" data-id=\"6250fa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c56d94b elementor-widget elementor-widget-text-editor\" data-id=\"c56d94b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><a href=\"https:\/\/libsyn.com\/automatic-podcast-ads\/\">Programmatic podcast ads<\/a> are an automated buying and selling of podcast ad inventory that allows advertisers to reach specific audience segments often across multiple podcasts.<\/p><p>With programmatic podcast ad delivery, the creator can opt out of non-preferred ad categories and designate traditional ad slots of pre-, mid-, and post-roll. The advertising platform technology delivers the ad to the listener based on targeting criteria: geo-location, demographic, and ad categories selected.<\/p><p>Programmatic ads are usually pre-produced by an outside agency and typically not host-read. Ad buys are usually placed with ad marketplaces like Libsyn Ads. Ads are then delivered to an aggregated group of podcasts with audience demographics that align with the brand&#8217;s target market.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-1324063 elementor-widget elementor-widget-heading\" data-id=\"1324063\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">\u2705 Creator Benefits<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-6f743e2 elementor-widget elementor-widget-text-editor\" data-id=\"6f743e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li aria-level=\"1\">Open to everyone \u2014 even smaller podcasts with 1000 or less downloads.<\/li><li aria-level=\"1\">Hands-free, passive monetization of current and back catalog.<\/li><li aria-level=\"1\">Ability to exclude IAB Ad categories that don\u2019t align with your brand.<\/li><li aria-level=\"1\">No need to record or create new ads \u2014 just focus on the podcast you love.<\/li><\/ul><\/div><\/div><div class=\"elementor-element elementor-element-498cdf4 elementor-widget elementor-widget-heading\" data-id=\"498cdf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">\u2705 Advertiser Benefits<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-95f0ce9 elementor-widget elementor-widget-text-editor\" data-id=\"95f0ce9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li aria-level=\"1\">Can target the niche audiences of smaller podcast shows.<\/li><li aria-level=\"1\">Can provide ad creative to ensure ad and messaging consistency.<\/li><li aria-level=\"1\">Enjoy the same great opportunities as dynamic host-read ads:<ul><li aria-level=\"2\">Deploy time-sensitive campaigns &amp; promotions<\/li><li aria-level=\"2\">Geographic targeting is possible \u2014 optimizing ad spend and budgets<\/li><li aria-level=\"2\">Consecutive seasonal campaigns \u2014 product launches or sales<\/li><li aria-level=\"2\">Updated creative can be quickly deployed<\/li><li aria-level=\"2\">Better measurement and reporting data options<\/li><\/ul><\/li><\/ul><\/div><\/div><div class=\"elementor-element elementor-element-9705e15 elementor-widget elementor-widget-heading\" data-id=\"9705e15\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">\u26a0\ufe0f Creator Considerations<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-1a0504e elementor-widget elementor-widget-text-editor\" data-id=\"1a0504e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li>CPMs for programmatic ads are almost always lower than CPMs on host-read ads \u2014 in some cases, significantly lower. Many creators use both host-read ads \u2014 baked-in and dynamic \u2014 in conjunction with programmatic ads. If a podcaster\u2019s ad inventory is not completely sold out with host-read opportunities, they can still supplement their income by accepting programmatic ads to help fill in the gaps.<\/li><li>As a podcaster, you do not have the opportunity to approve the specific advertiser. Ads are grouped into specific IAB (International Advertising Bureau) categories. So, when you sign up for Programmatic Ads, like <a href=\"https:\/\/libsyn.com\/automatic-podcast-ads\/\">Libsyn Auto Ads,<\/a> you can select which categories you would like to omit, but you do not choose specific advertisers or brands. This allows Libsyn to deliver ads to your podcast more efficiently, maximizing the earning potential and contributing to a higher fill rate.<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6c1ea8 elementor-widget elementor-widget-spacer\" data-id=\"a6c1ea8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a73a00 elementor-widget elementor-widget-video\" data-id=\"8a73a00\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/AF7ie_SfyE8?si=AqPVddcz6Os3OIzx&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9959853 elementor-widget elementor-widget-text-editor\" data-id=\"9959853\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df8237e elementor-widget elementor-widget-text-editor\" data-id=\"df8237e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong><i>Video Tip: <\/i><\/strong><i>IAB stands for <a href=\"https:\/\/youtu.be\/AF7ie_SfyE8?si=E2NeU2caDiH8we15\">Interactive Advertising Bureau<\/a> and provides the industry standard in podcast stats measurement. IAB stats are what advertisers look for when selecting podcasts to buy, making their decisions based on the strength of these trusted numbers rather than just on \u201chow many downloads&#8221; you have. All Libsyn Stats are IAB certified.<\/i><\/p><p><i>IAB categories are determined based on the IAB Content Taxonomy. The Content Taxonomy provides a \u201ccommon language\u201d that can be used when describing podcast content. This language is accepted across the industry to categorize podcasts, \u00a0for contextual targeting, and for brand safety.<\/i><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1702524 elementor-widget elementor-widget-spacer\" data-id=\"1702524\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b0dbc elementor-widget elementor-widget-heading\" data-id=\"b6b0dbc\" data-element_type=\"widget\" id=\"adplacement\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\n2) Podcast Advertising  Placement\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e32af elementor-widget elementor-widget-text-editor\" data-id=\"e6e32af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regardless of the type of audio ads your podcast is running, they will play everywhere your podcast is distributed, including platforms like Apple Podcasts. Podcast ad networks insert the ads into your episodes and deliver them to the podcast listening app of your audience\u2019s choice. One of your super fans might be listening to your podcast on Spotify and another on Apple Podcasts, but both will hear the same advertisements.<\/p><div class=\"elementor-element elementor-element-2bb891b elementor-widget elementor-widget-text-editor\" data-id=\"2bb891b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\">Podcast ads are generally grouped into three types of ad slots. These include pre-roll, post-roll, and mid-roll. Regardless of the type of ad you are running \u2014 baked-in, dynamic, programmatic, or podcast sponsorship \u2014 ad buys are made with these ad slots in mind.<\/div><div>\u00a0<\/div><div class=\"elementor-widget-container\">Whenever you create an ad marker in an episode on a service like Libsyn, it will fall into one of these categories and contribute to your overall ad inventory. Your ad inventory is what is sold to advertisers. The ad\u2019s placement can impact the ROI for both the podcaster and the advertiser. However, the more ad slots, the better should not be your strategy.<\/div><div>\u00a0<\/div><div class=\"elementor-widget-container\">Careful consideration of your audience and the length of your content should be top of mind. Never risk alienating your podcast listeners with too many ad slots. Note that your audience is the most important thing to remember when selling ad space in your podcast.<\/div><\/div><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8295df elementor-widget elementor-widget-text-editor\" data-id=\"f8295df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e41f9 elementor-widget elementor-widget-text-editor\" data-id=\"35e41f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><b>Pre-Roll Ads<\/b><\/p><ul><li>These are ad spots placed BEFORE the episode runs OR within the first few minutes of the episode.\u00a0\u00a0<\/li><li>You can have more than one.<\/li><\/ul><p>\u00a0<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c30230c elementor-widget elementor-widget-text-editor\" data-id=\"c30230c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e41f9 elementor-widget elementor-widget-text-editor\" data-id=\"35e41f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-371e04f elementor-widget elementor-widget-text-editor\" data-id=\"371e04f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><b>Mid-Roll Ads\u00a0<\/b><\/p><ul><li style=\"list-style-type: none;\"><ul><li aria-level=\"2\">These ads are placed DURING the podcast episode\u2019s run.\u00a0<\/li><li aria-level=\"2\">Mid-roll ads represent the most sought-after ad position by advertisers and typically produce higher CPMs than pre- or post-roll.<\/li><li aria-level=\"2\">You can also have more than one Mid-roll ad.<\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c5d71 elementor-widget elementor-widget-text-editor\" data-id=\"39c5d71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e41f9 elementor-widget elementor-widget-text-editor\" data-id=\"35e41f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-80beaa3 elementor-widget elementor-widget-text-editor\" data-id=\"80beaa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><b>Post-Roll Ads<\/b><\/p><ul><li>These are ads placed AFTER podcast episodes run.<\/li><li>Again, you can have more than one, but we advise in the 1-2 range.<\/li><\/ul><\/div><\/div><p>\u00a0<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6bea25 elementor-widget elementor-widget-text-editor\" data-id=\"f6bea25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Libsyn podcasters who work with Libsyn Ads can allow Libsyn Ads to automatically place pre-and post-roll ads without the work of manually adding markers for each episode, but they can also place ad markers using Libsyn\u2019s slot picker as seen below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af3de3 elementor-widget elementor-widget-image\" data-id=\"5af3de3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"549\" data-src=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-09-20-at-25650-PM-1024x549.png\" class=\"attachment-large size-large wp-image-14336 lazyload\" alt=\"Screen shot showing how ad slots are placed in a podcast with Libsyn\" data-srcset=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-09-20-at-25650-PM-1024x549.png 1024w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-09-20-at-25650-PM-300x161.png 300w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-09-20-at-25650-PM-768x411.png 768w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-09-20-at-25650-PM-1536x823.png 1536w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-09-20-at-25650-PM.png 1792w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"Podcast advertising-Ad-slots - Official Libsyn Blog\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/549;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Libsyn's ad slot picker for selectig ustom ad slots.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-409d29c elementor-widget elementor-widget-text-editor\" data-id=\"409d29c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-258c3d8 elementor-widget elementor-widget-text-editor\" data-id=\"258c3d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>However, you want to avoid exploiting your listeners\u2019 generosity. Be sure to consider how long your episode is before including multiple ads. Building and protecting your podcast audience experience is critical to maintaining your authority\/popularity as a host when considering how many ads you want to include.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67f4c5a elementor-widget elementor-widget-text-editor\" data-id=\"67f4c5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fb4d62 elementor-widget elementor-widget-text-editor\" data-id=\"1fb4d62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><b>Recommended Number of Ads Per Episode for Episode Length<\/b><\/p><ul><li>&lt;15 min. 1-2<\/li><li>15-45 min. 2-3<\/li><li>45-60 min. 4-5<\/li><li>60+ min. Depending on the length, use your judgment<\/li><li style=\"list-style-type: none;\">\u00a0<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-112343a elementor-widget elementor-widget-spacer\" data-id=\"112343a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545c362 elementor-widget elementor-widget-heading\" data-id=\"545c362\" data-element_type=\"widget\" id=\"admetrics\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) Podcast Advertising Success Metrics\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52af9e6 elementor-widget elementor-widget-text-editor\" data-id=\"52af9e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35f0a97 elementor-widget elementor-widget-text-editor\" data-id=\"35f0a97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Success metrics for the advertiser or media buyer who is investing in podcast advertising can vary from one podcast ad campaign to the next and are impacted by the ad buy, advertiser, and ad type. However, there are common forms of measurement used to verify that podcast consumers are listening to the ads.<\/p><p>For brands, measurement is all ROI. If I invest in podcast advertising, will I see a bump in sales, will brand awareness increase, will codes be redeemed, will my ads run, and will podcast listeners take action? From the stats above, we know the answer is yes, and that success is verified with the tracking and measurement tools below.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-d557463 elementor-widget elementor-widget-heading\" data-id=\"d557463\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><h3 class=\"elementor-widget-container\">Impressions<\/h3><\/div><div class=\"elementor-element elementor-element-bb4e790 elementor-widget elementor-widget-text-editor\" data-id=\"bb4e790\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Impressions, when referring to podcast ads, are the number of times a podcast audience member is presented with an advertisement in totality on a podcast episode. This term is only utilized in reference to dynamic or programmatic inserted audio ads \u2014 never baked-in.<\/p><p>Impressions offer a more precise view of how many people have heard an ad by considering variables like listener drop-off, skipped ads, etc. For example, your latest podcast episode was played 100 times. Inevitably, some of those listeners may choose to skip through the ads. The download metric cannot account for this scenario. Episode downloads measure interaction at the episode level, while impressions track interaction with the ad.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-f4a5ef9 elementor-widget elementor-widget-heading\" data-id=\"f4a5ef9\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">Attribution<\/h3><\/div><\/div><div class=\"elementor-element elementor-element-a93c993 elementor-widget elementor-widget-text-editor\" data-id=\"a93c993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Attribution is the term used when referring to tracking the performance of an ad. There are two primary means of Attribution: Pixel tracking and Prefix Tracking. Both validate impressions.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-2765376 elementor-widget elementor-widget-heading\" data-id=\"2765376\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">Pixel tracking<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-d5419bf elementor-widget elementor-widget-text-editor\" data-id=\"d5419bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Pixel tracking uses a piece of code in a dynamically inserted ad that can have a corresponding code on an advertiser\u2019s website. When an audience member listens to an ad with pixel tracking, that counts as an impression. When they visit the advertiser\u2019s website, that impression becomes a conversion.\u00a0<\/p><\/div><\/div><div class=\"elementor-element elementor-element-3bafd33 elementor-widget elementor-widget-heading\" data-id=\"3bafd33\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">Prefix tracking<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-e0224fc elementor-widget elementor-widget-text-editor\" data-id=\"e0224fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Prefix tracking uses a code placed on the RSS feed called a Prefix that connects to an external tracking service, such as Podtrac.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-5130af8 elementor-widget elementor-widget-heading\" data-id=\"5130af8\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">Downloads<\/h3><\/div><\/div><div class=\"elementor-element elementor-element-189e05f elementor-widget elementor-widget-text-editor\" data-id=\"189e05f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Podcast downloads may still be the critical measurement metric in some ad buys, like baked-in ads or sponsorships. It is essential as a qualifying and measurement metric. Your podcast\u2019s downloads help inform the ad networks and media buyers approximately how many monthly impressions you might have and indicate the popularity of your podcast.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-051e43b elementor-widget elementor-widget-spacer\" data-id=\"051e43b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23957f5 elementor-widget elementor-widget-heading\" data-id=\"23957f5\" data-element_type=\"widget\" id=\"revenuecpm\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\n4) Revenue from Podcast Ads\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a68320 elementor-widget elementor-widget-text-editor\" data-id=\"3a68320\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bca558 elementor-widget elementor-widget-text-editor\" data-id=\"3bca558\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Despite some popular beliefs, a gigantic podcast sponsorship payout is uncommon. Large brands don\u2019t frequently sponsor podcasts long-term as their internal ad budgets fluctuate. Budgets for purchasing podcast ads go up and down, so podcasters should also expect some fluctuation in ad revenue.<\/p><p>Think about how many commercials you see for seasonal products or services. Tax-related services do more advertising around tax season, so we expect them to have a larger ad budget around that same time. They may invest in a pre-recorded ad for their services and want to buy ad space in a personal finance-related podcast, but those same ad dollars won\u2019t be spent mid-summer.<\/p><p>Your ad revenue may spike during a couple of months of the year and stay relatively flat during other months. Just like other businesses, your ad sales revenue will likely have some seasonality. <\/p><p>In addition to seasonality, things like ad format, fill rate, ad category, and ad placement also impact podcast advertising potential. Some even argue that broader, topic-based podcasts attract more ad revenue than nichecasts. <span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\">Bryan Green and &amp; Katie Krimitsos go the rounds on this theory in the video below. Watch to see who wins! \u00a0<\/span><\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b0e244 elementor-widget elementor-widget-video\" data-id=\"9b0e244\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=wS49FiiTfFQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f6f42 elementor-widget elementor-widget-text-editor\" data-id=\"45f6f42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Video Tip:<\/strong> Wondering if you should focus on a Nichecast or a Broadcast to maximize podcast revenue? <span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\"> We\u2019ll learn how the value of the nichecast stands up against the more general appeal of the broadcast, the format and monetization capabilities of each, how creating content for the two differs, optimal growth paths, and finally, how to best build social communities for both niche and broadcast.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e3976 elementor-widget elementor-widget-spacer\" data-id=\"e3e3976\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125fe4c elementor-widget elementor-widget-heading\" data-id=\"125fe4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CPM (Cost Per Thousand)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa6e67 elementor-widget elementor-widget-text-editor\" data-id=\"7aa6e67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With Libsyn Ads, automatic podcast advertising revenue is based on CPM. In simpler terms, the CPM rate is how much podcast ads cost media buyers to purchase 1000 impressions of their ad in your podcast. It\u2019s what the advertiser pays, not a straight translation of what you, the podcaster, are guaranteed to make.<\/p><p>Pricing of podcast ads simply comes down to the amount of downloads\/impressions the podcast receives in the first 30 days and the CPM rate. <strong>What does <span class=\"bold\">CPM<\/span> mean?<\/strong> CPM stands for Cost Per Mille (Latin for 1,000) or, in our case, the cost an advertiser pays per 1,000 downloads (listens) of your podcast.<\/p><p>Many platforms also have a minimum threshold to issue payment, typically around the $20-30 dollar range. If you can\u2019t meet that threshold, getting only 1,000 downloads per month, it may be a few months before you make any money.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc8b79c elementor-widget elementor-widget-text-editor\" data-id=\"dc8b79c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Want to estimate how much your podcast could earn?<\/strong> Check out this <a href=\"https:\/\/www.advertisecast.com\/podcast-advertising-calculator\">Podcast Advertising Revenue Calculator. <\/a>While the calculator does not perfectly represent your earning potential, it\u2019s a great way to show you what impacts that potential. It calculates possible earnings after entering all the information we have discussed (how many episodes you have, potential ad slots, current &amp; back catalog). It also factors in the revenue share of the ad marketplace and the fill rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee452a elementor-widget elementor-widget-spacer\" data-id=\"aee452a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85e202 elementor-widget elementor-widget-heading\" data-id=\"a85e202\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">CPM Ad Rate Ranges per Podcast Ad Format<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fd1a1 elementor-widget elementor-widget-text-editor\" data-id=\"a8fd1a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Generally, the more involved the podaster is in endorsing and creating the ad, the more the creator is paid. If an ad is baked-In, it lives forever in your content and that can also provide a boost in the CPM an advertiser may be willing to pay.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cae2fd7 e-grid e-con-boxed e-con e-child\" data-id=\"cae2fd7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd2209a elementor-widget elementor-widget-text-editor\" data-id=\"bd2209a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><h5 class=\"detail\">Baked-In <\/h5><p>$25-$40<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a82f264 elementor-widget elementor-widget-text-editor\" data-id=\"a82f264\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Dynamic<\/h5><p>$15-$25<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940761f elementor-widget elementor-widget-text-editor\" data-id=\"940761f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Programmatic<\/h5><p>$12-$15<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0282912 elementor-widget elementor-widget-text-editor\" data-id=\"0282912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CPM rates fluctuate monthly and by category. Libsyn publishes Libsyn Ads&#8217; CPM rates <a href=\"https:\/\/zj9rifyh9s.onrocket.site\/blog\/category\/podcast-monetization\/podcast-advertising\/\">here.<\/a> The above numbers are an average range and reflect the level of effort on the part of the creator. <a href=\"https:\/\/www.advertisecast.com\/podcast-ad-units\">Custom podcast ads<\/a> are also are available for larger ad buys and sponsorships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc1c34a elementor-widget elementor-widget-heading\" data-id=\"fc1c34a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Ad Categories and CPM Rates<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1c53a elementor-widget elementor-widget-text-editor\" data-id=\"7b1c53a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div class=\"elementor-widget-container\">Specific genres\/categories are in higher demand. For instance, in March 2023, the average CPM rate was $22.19 for a 60-second ad spot, and the three highest CPM categories based on delivered advertising were Technology ($26), Education ($25), and Business ($24). These numbers fluctuate, so don&#8217;t try to cater to one particular category and compromise the quality or direction of your content in a way that would impact your audience growth.\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad608f elementor-widget elementor-widget-spacer\" data-id=\"fad608f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab86012 elementor-widget elementor-widget-heading\" data-id=\"ab86012\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Podcast Ad Fill Rate<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b664f9b elementor-widget elementor-widget-text-editor\" data-id=\"b664f9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This term refers to the number of dynamic ad spots filled relative to the overall number available. For example, let\u2019s assume your podcast places four dynamic ad markers per episode ( 1 pre-roll, two midroll, and one post-roll), and over the course of one month, you saw 20,000 unique downloads.<\/p><p>Hypothetically, that would indicate 80,000 possible opportunities to serve a dynamic ad. However, an ad must be delivered in 100% of those spots for you to get paid for all of them and that is not common. A 50 &#8211; 60% fill rate is pretty standard. Your fill rate is determined by the ad network you are working with, their ability to sell spots in your content, and your content&#8217;s ability to attract advertising.<\/p><p>Your fill rate can and will vary monthly based on various factors. That said, Libsyn always strives to bring you the highest possible fill rate, with the understanding that an ad served at a lower CPM is still better than no CPM at all (i.e., letting the ad slot go unused).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3aac3 elementor-widget elementor-widget-spacer\" data-id=\"4e3aac3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c45638f elementor-widget elementor-widget-heading\" data-id=\"c45638f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Ad Marketplace Revenue Share<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9099372 elementor-widget elementor-widget-text-editor\" data-id=\"9099372\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most every ad marketplace takes a cut of ad revenue. The revenue share is generally in the range of 30%\u00a0 to the ad network and 70% to the creator. These terms are sometimes negotiated for the most popular shows and even minimum guarantees are on the table for select creators.<\/p><p>The revenue share goes to funding the work to calculate the value of a podcast, manage campaigns, and attract advertisers. It also pays to support the tech that goes into the campaign setup, ad creation, management, reporting, and payment.<\/p><p>With all the work, No wonder so many podcasters choose to work with Libsyn Ads. It is a revenue share well spent and time saved when you consider what it would take to manage this personally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55313ba elementor-widget elementor-widget-image\" data-id=\"55313ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"384\" data-src=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2024\/05\/13-libsyn-adspodcast-checklist-blog-768x384.webp\" class=\"attachment-medium_large size-medium_large wp-image-15365 lazyload\" alt=\"Libsyn Ads logo in Black &amp; Teal\" data-srcset=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2024\/05\/13-libsyn-adspodcast-checklist-blog-768x384.webp 768w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2024\/05\/13-libsyn-adspodcast-checklist-blog-300x150.webp 300w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2024\/05\/13-libsyn-adspodcast-checklist-blog.webp 1024w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" title=\"libsyn-ads-podcast-checklist - Official Libsyn Blog\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/384;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fa0a6 elementor-widget elementor-widget-heading\" data-id=\"e4fa0a6\" data-element_type=\"widget\" id=\"admarketplace\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5) Working with a Podcast Ad Marketplace\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e389a9 elementor-widget elementor-widget-text-editor\" data-id=\"6e389a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fa7c3e elementor-widget elementor-widget-text-editor\" data-id=\"0fa7c3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>While you can seek out podcast sponsorship ad deals, advertising marketplaces like <a href=\"https:\/\/www.advertisecast.com\/\">Libsyn Ads<\/a> were created to connect content creators and media buyers, streamlining and standardizing the process for everyone. Thousands of podcasters choose to work exclusively with Libsyn Ads for ad sales.\u00a0<\/p><p>Libsyn Ads combines an industry-leading ad buying and management platform with full-service capabilities. They make it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns while providing maximum returns for creators.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4ad5f elementor-widget elementor-widget-spacer\" data-id=\"3b4ad5f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-199768e elementor-widget elementor-widget-heading\" data-id=\"199768e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Some of The Podcasters Who Work with Libsyn Ads<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b62b3f5 elementor-widget elementor-widget-text-editor\" data-id=\"b62b3f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Libsyn Ads represents the ad inventory for 2,900+ podcasts and more than $50 million in advertising earnings for podcasters in 2022.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a2b4b7 e-grid e-con-boxed e-con e-child\" data-id=\"8a2b4b7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d996279 elementor-widget elementor-widget-image\" data-id=\"d996279\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.advertisecast.com\/TheNewsWorthy\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/09\/TheNewsWorthy300x300.webp\" class=\"attachment-large size-large wp-image-14220 lazyload\" alt=\"Cover art for Newsworthy feature podcast host Erica Mandy in a white dress with long brown hair\" data-srcset=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/09\/TheNewsWorthy300x300.webp 300w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/09\/TheNewsWorthy300x300-80x80.webp 80w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/09\/TheNewsWorthy300x300-120x120.webp 120w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" title=\"TheNewsWorthy300x300 - Official Libsyn Blog\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The NewsWorthy<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c08d98a elementor-widget elementor-widget-image\" data-id=\"c08d98a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.advertisecast.com\/TheViallFiles\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"640\" data-src=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/Viall-Files-_-Podcast-Art.jpeg\" class=\"attachment-large size-large wp-image-13417 lazyload\" alt=\"Viall Files _ Podcast Art\" data-srcset=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/Viall-Files-_-Podcast-Art.jpeg 640w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/Viall-Files-_-Podcast-Art-300x300.jpeg 300w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/Viall-Files-_-Podcast-Art-80x80.jpeg 80w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/Viall-Files-_-Podcast-Art-120x120.jpeg 120w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/elementor\/thumbs\/Viall-Files-_-Podcast-Art-q8e2g0oezpxiani0fgsybioh42oc1eqkkmwkptlgwg.jpeg 200w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/elementor\/thumbs\/Viall-Files-_-Podcast-Art-q8e2g0oedsjahnf580dd9h9alekipj4pmqlzn4cuvw.jpeg 150w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" title=\"Viall Files _ Podcast Art - Official Libsyn Blog\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/640;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Viall Files<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308451e elementor-widget elementor-widget-image\" data-id=\"308451e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.advertisecast.com\/Lore\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" data-src=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/lore_podcast.jpg\" class=\"attachment-large size-large wp-image-13398 lazyload\" alt=\"The Lore podcast cover art reading &quot;LORE&quot; in tall, thin white caps on a black background\" data-srcset=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/lore_podcast.jpg 400w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/lore_podcast-300x300.jpg 300w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/lore_podcast-80x80.jpg 80w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/lore_podcast-120x120.jpg 120w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/elementor\/thumbs\/lore_podcast-q8az72u1mxgwqqwdgt4z0ngfmwiko0eiy0u209re8g.jpg 200w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/elementor\/thumbs\/lore_podcast-q8az72u0f2oh4qqn1w9swkm2lkay096t288vuva67c.jpg 100w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/06\/elementor\/thumbs\/lore_podcast-q8az72u1102oxqti9cpdym1948erc4so04jgxkis7w.jpg 150w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" title=\"lore-podcast-cover-art - Official Libsyn Blog\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Lore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49cc58c elementor-widget elementor-widget-image\" data-id=\"49cc58c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.advertisecast.com\/TheSkepticsGuidetotheUniverse\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"315\" height=\"315\" data-src=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/TheSkepticsGuidetotheUniverse.png\" class=\"attachment-large size-large wp-image-14570 lazyload\" alt=\"\" data-srcset=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/TheSkepticsGuidetotheUniverse.png 315w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/TheSkepticsGuidetotheUniverse-300x300.png 300w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/TheSkepticsGuidetotheUniverse-80x80.png 80w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/TheSkepticsGuidetotheUniverse-120x120.png 120w\" data-sizes=\"(max-width: 315px) 100vw, 315px\" title=\"TheSkepticsGuidetotheUniverse - Official Libsyn Blog\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 315px; --smush-placeholder-aspect-ratio: 315\/315;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Skeptics' Guide to the Universe<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f828bf elementor-widget elementor-widget-image\" data-id=\"6f828bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.advertisecast.com\/MomsandMysteriesATrueCrimePodcast\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"315\" height=\"315\" data-src=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/MomsandMysteriesATrueCrimePodcast.jpg\" class=\"attachment-large size-large wp-image-14571 lazyload\" alt=\"\" data-srcset=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/MomsandMysteriesATrueCrimePodcast.jpg 315w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/MomsandMysteriesATrueCrimePodcast-300x300.jpg 300w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/MomsandMysteriesATrueCrimePodcast-80x80.jpg 80w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/MomsandMysteriesATrueCrimePodcast-120x120.jpg 120w\" data-sizes=\"(max-width: 315px) 100vw, 315px\" title=\"MomsandMysteriesATrueCrimePodcast - Official Libsyn Blog\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 315px; --smush-placeholder-aspect-ratio: 315\/315;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Moms and Mysteries<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53302d0 elementor-widget elementor-widget-image\" data-id=\"53302d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.advertisecast.com\/TheGist\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"315\" height=\"315\" data-src=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/TheGist.jpg\" class=\"attachment-large size-large wp-image-14572 lazyload\" alt=\"\" data-srcset=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/TheGist.jpg 315w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/TheGist-300x300.jpg 300w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/TheGist-80x80.jpg 80w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2023\/10\/TheGist-120x120.jpg 120w\" data-sizes=\"(max-width: 315px) 100vw, 315px\" title=\"TheGist - Official Libsyn Blog\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 315px; --smush-placeholder-aspect-ratio: 315\/315;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Gist<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e091f90 elementor-widget elementor-widget-text-editor\" data-id=\"e091f90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creators choose to work exclusively with advertising networks because they gain an experienced team that will manage campaigns, invoicing, and payment. The revenue share is a worthy trade for the hours saved staying out of the media buying process.<\/p><p>Not sure if you are ready to work with an Ad Network? Check out this <a href=\"https:\/\/www.advertisecast.com\/podcast-advertising-faq-for-podcaster\">Podcast Advertising FAQ<\/a> for podcasters and this <a href=\"http:\/\/Podcast Advertising Glossary\" data-wplink-url-error=\"true\">Podcast Advertising Glossary<\/a> from Libsyn Ads to help you understand the process and terms you&#8217;ll encounter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272181a elementor-widget elementor-widget-heading\" data-id=\"272181a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not Quite Ready for Podcast Ads?\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c80623e elementor-widget elementor-widget-text-editor\" data-id=\"c80623e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-055dfed elementor-widget elementor-widget-text-editor\" data-id=\"055dfed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Podcast advertising is not for every podcaster. It is optional. However, podcast advertising could be the solution if you have invested a lot of time in your content and your audience and are looking for ways to cover the cost of these investments. Podcast subscriptions might be as well \u2014 or both!<\/p><p>Looking for other ways to leverage your knowledge, time, and resources? Check out this article on <a href=\"https:\/\/zj9rifyh9s.onrocket.site\/blog\/how-to-make-money-podcasting-10-monetization-strategies\/\">10 Monetization Strategies<\/a>. The perfect money making idea might be podcast merch or subscriptions.\u00a0<\/p><p>The landscape of podcast advertising is ever-evolving, but Libsyn Ads&#8217; commitment to podcasters and advertisers continue to create new opportunities for both \u2014 the perfect match.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Podcasts &amp; Advertising \u2014 A Mutual Media Match Over time and many episodes, podcasters and their audiences grow increasingly interconnected. This partnership is what makes podcast advertising so effective.&nbsp;Podcasters thrive on audience feedback and enthusiasm and, in turn, provide an in-your-ear audio experience that reflects this sincere, open dialogue. When was the last time you [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1199,1740,2033,1],"tags":[1699,1822,1665,1701,2120,1864,2090,2072,1667,1200,2121,1685,2064,2122],"class_list":["post-14559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-advertising","category-libsynads","category-podcast-monetization","category-uncategorized","tag-ad-slots","tag-cpm","tag-dynamic-ad-insertion","tag-dynamic-ads","tag-iab-statistics","tag-podcast-ad-campaigns","tag-podcast-ad-network","tag-podcast-ad-rates","tag-podcast-ads","tag-podcast-advertising","tag-podcast-metrics","tag-podcast-monetization","tag-programmatic-ads","tag-sponsorship"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Libsyn brings you everything a 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