{"id":14631,"date":"2023-10-10T12:48:59","date_gmt":"2023-10-10T16:48:59","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=14631"},"modified":"2025-04-15T16:03:06","modified_gmt":"2025-04-15T20:03:06","slug":"september-2023-podcast-advertising-rates","status":"archive","type":"post","link":"https:\/\/libsyn.com\/blog\/september-2023-podcast-advertising-rates\/","title":{"rendered":"September 2023 Podcast Advertising Rates"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14631\" class=\"elementor elementor-14631\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44b0b3b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44b0b3b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13174f3a\" data-id=\"13174f3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d64682 elementor-widget elementor-widget-heading\" data-id=\"4d64682\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Podcasting Advantage: Building Brand Trust &amp; Safety<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f5423b elementor-widget elementor-widget-text-editor\" data-id=\"63f5423b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Podcast advertising elevates consumers\u2019 brand awareness, sparking curiosity, driving engagement, and boosting their interest in making a purchase from that brand&#8217;s products or services, according to <a href=\"https:\/\/www.nielsen.com\/news-center\/2022\/nielsen-releases-third-podcasting-today-report\/\">Nielsen\u2019s \u2018Podcasting Today\u2019 report.<\/a> This is driving home why brands are increasingly choosing podcasts as a medium for advertising, but they want to ensure brand safety and protection of their reputation across such digital audio campaigns.<\/p>\n<p>That\u2019s why Libsyn is committed to prioritizing brand safety for its advertisers. The Company\u2019s AdvertiseCast marketplace leverages ComScore technology to scan and analyze the transcripts of individual podcast shows within the marketplace, enabling contextual profiling of their audio inventory. These integrated components work seamlessly together to score shows, empowering brands to ensure ad placement safety and suitability.<\/p>\n<p><strong>Dave Hanley, Chief Revenue Officer of Libsyn&#8217;s AdvertiseCast,<\/strong> affirms, \u201cOur advanced brand safety and suitability solutions prioritize advertisers&#8217; peace of mind. Through our AdvertiseCast marketplace, we utilize ComScore technology to meticulously analyze podcast show transcripts, enabling contextual profiling and show scoring. This commitment ensures brands can confidently navigate the digital audio landscape.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef8ee86 elementor-widget elementor-widget-heading\" data-id=\"ef8ee86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">September 2023 Podcast Advertising Rates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8587cdc e-flex e-con-boxed e-con e-parent\" data-id=\"8587cdc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3100c82 elementor-widget elementor-widget-text-editor\" data-id=\"3100c82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are looking into advertising on podcasts, podcast advertising rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you September 2023 Podcast Advertising Rates.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Each month Libsyn\u2019s AdvertiseCast Marketplace publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The data is derived from actual sales data across AdvertiseCast\u2019s network of 2,900 shows, including more than 225 exclusive podcasts.<\/p>\n<p>For September 2023, the <b>average CPM rate<\/b> was $22.91 for a 60-second ad spot.<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>That figure is up 3.8% compared to last month (August 2023 avg. CPM rate: $22.07) and has decreased year-over-year (September 2022 avg. CPM rate: $23.94).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The <b>three highest CPM categories<\/b> in September based on delivered advertising were:<\/p>\n<ul>\n<li>Education: $27<\/li>\n<li>Arts: $26<\/li>\n<li>Technology: $25<\/li>\n<\/ul>\n<p>Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, News, and TV &amp; Film, which averaged around the low 20s in September.<\/p>\n<p><span style=\"font-size: 16px;\">Historical data dating back to 2020 can be found on the <\/span><a style=\"font-size: 16px;\" href=\"https:\/\/www.advertisecast.com\/podcast-advertising-rates\">AdvertiseCast site<\/a><span style=\"font-size: 16px;\">, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.\u00a0<\/span><\/p>\n<p>Interested in podcast advertising?\u00a0 Connect with our team and get started <a href=\"https:\/\/www.advertisecast.com\/contact-rep?ref=podcast-advertising\">here<\/a>.<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Podcasting Advantage: Building Brand Trust &#038; Safety Podcast advertising elevates consumers\u2019 brand awareness, sparking curiosity, driving engagement, and boosting their interest in making a purchase from that brand&#8217;s products or services, according to Nielsen\u2019s \u2018Podcasting Today\u2019 report. This is driving home why brands are increasingly choosing podcasts as a medium for advertising, but they [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":14198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1821,1740,2033,1],"tags":[2074,1822,2124,2072,1200,1824,1685,2123],"class_list":["post-14631","post","type-post","status-archive","format-standard","has-post-thumbnail","hentry","category-current-cpm-rates","category-libsynads","category-podcast-monetization","category-uncategorized","tag-blog-featured","tag-cpm","tag-current-podcast-advertising-rates","tag-podcast-ad-rates","tag-podcast-advertising","tag-podcast-advertising-rates","tag-podcast-monetization","tag-september-2023-podcast-advertising-rates"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you are thinking about podcast advertising, knowing current podcast ad rates will help you determine next steps. 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