{"id":15009,"date":"2024-01-03T11:44:43","date_gmt":"2024-01-03T16:44:43","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=15009"},"modified":"2025-04-15T16:01:29","modified_gmt":"2025-04-15T20:01:29","slug":"december-2023-podcast-ad-rates","status":"archive","type":"post","link":"https:\/\/libsyn.com\/blog\/december-2023-podcast-ad-rates\/","title":{"rendered":"December 2023 Podcast Ad Rates"},"content":{"rendered":"\t\t
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If you are looking into advertising on podcasts, podcast advertising rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you December 2023 Podcast Advertising Rates.<\/p>\n

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Each month Libsyn\u2019s AdvertiseCast Marketplace publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.\u00a0<\/p>\n

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The data is derived from actual sales data across AdvertiseCast\u2019s network of 2,900 shows, including more than 225 exclusive podcasts.<\/p>\n

\u201cPodcast advertising undeniably works, reaching an estimated 120 million listeners in the U.S. each month. Since 2016, we\u2019ve led the way in connecting brands with highly engaged audiences via seamless, in-content podcast and simulcast integrations. The pathway to success hinges on authenticity and trust for driving audience action and maximizing campaign results,\u201d commented Dave Hanley, Chief Revenue Officer of Libsyn\u2019s AdvertiseCast.<\/strong><\/p>\n

\u201cIn 2024, we look forward to leveraging our expanding array of compelling content, influential hosts, and strong podcasting communities to boost discoverability, foster fandom, and drive performance outcomes for both new and existing advertisers.\u201d<\/p>\n

The 60-second ad spot in 2023 had an average CPM rate of $22.58, reflecting a decrease of 6% versus 2022, where the average CPM rate was $23.87. Considering the challenging overall advertising market, this relatively small decrease demonstrates the resiliency of the podcast advertising ecosystem.<\/p>\n

For December 2023, the <\/span>average CPM rate<\/b> was $22.91 for a 60-second ad spot.<\/span><\/p>\n

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That figure is up by slightly compared to last month (November 2023 avg. CPM rate: $22.37) and has decreased year-over-year (November 2022 avg. CPM rate: $25.53).<\/p>\n

The three highest CPM categories<\/strong> in December based on delivered advertising were:<\/p>\n