{"id":15085,"date":"2024-02-13T10:55:38","date_gmt":"2024-02-13T15:55:38","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=15085"},"modified":"2025-04-15T16:01:07","modified_gmt":"2025-04-15T20:01:07","slug":"january-2024-podcast-ad-rates","status":"archive","type":"post","link":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/","title":{"rendered":"January 2024 Podcast Ad Rates"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15085\" class=\"elementor elementor-15085\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8587cdc e-flex e-con-boxed e-con e-parent\" data-id=\"8587cdc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3100c82 elementor-widget elementor-widget-text-editor\" data-id=\"3100c82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you January 2024 Podcast Advertising Rates.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><span dir=\"ltr\" role=\"presentation\">The data is <\/span><span dir=\"ltr\" role=\"presentation\">derived from actual sales data across Libsyn Ads&#8217; network of thousands of shows.<\/span><\/p>\n<p>\u201c<span dir=\"ltr\" role=\"presentation\">More people are tuning into podcasts, and advertising dollars are following suit \u2014 and a notable <\/span><span dir=\"ltr\" role=\"presentation\">68% of consumers <\/span><span dir=\"ltr\" role=\"presentation\">are more willing to consider a product they heard about on a podcast ad<\/span><span dir=\"ltr\" role=\"presentation\">. Entering 2024, we&#8217;re optimistic about the <\/span><span dir=\"ltr\" role=\"presentation\">growth of podcast advertising \u2014 with more local and regional advertisers embracing the medium and expanding <\/span><span dir=\"ltr\" role=\"presentation\">opportunities in programmatic buying,\u201d <\/span>commented <strong>Dave Hanley, Chief Revenue Officer of Libsyn. <\/strong><\/p>\n<p>&#8220;<span dir=\"ltr\" role=\"presentation\">We <\/span><span dir=\"ltr\" role=\"presentation\">look forward to empowering more creators and advertisers with industry-leading tools to deliver richer audience <\/span><span dir=\"ltr\" role=\"presentation\">insights, improved performance outcomes, and increased transparency.&#8221;<\/span><\/p>\n<p><strong>January 2024 Podcast Ad Rates<br \/><\/strong><span dir=\"ltr\" role=\"presentation\">For <\/span><span dir=\"ltr\" role=\"presentation\">January 2024<\/span><span dir=\"ltr\" role=\"presentation\">, <strong>the <\/strong><\/span><strong><span dir=\"ltr\" role=\"presentation\">average CPM rate<\/span><\/strong><span dir=\"ltr\" role=\"presentation\"> was $<\/span><span dir=\"ltr\" role=\"presentation\">21<\/span><span dir=\"ltr\" role=\"presentation\">.<\/span><span dir=\"ltr\" role=\"presentation\">69 <\/span><span dir=\"ltr\" role=\"presentation\">for a 60-second ad spot. That figure is down from December, a typical trend during the Q1 ramp-up period (December 2023 avg. CPM rate: $22.91), and has decreased year-over-year (January 2023 avg. CPM rate: $22.21).<\/span><\/p>\n<p><span dir=\"ltr\" role=\"presentation\">The <\/span><strong><span dir=\"ltr\" role=\"presentation\">three highest CPM categories<\/span><\/strong><span dir=\"ltr\" role=\"presentation\"> in January based on delivered advertising were:<\/span><\/p>\n<ul>\n<li><span dir=\"ltr\" role=\"presentation\">Technology: $26<\/span><\/li>\n<li><span dir=\"ltr\" role=\"presentation\">Arts: $26<\/span><\/li>\n<li><span dir=\"ltr\" role=\"presentation\">Education: $24<\/span><\/li>\n<\/ul>\n<p><span dir=\"ltr\" role=\"presentation\">Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more <\/span><span dir=\"ltr\" role=\"presentation\">accessible CPM rates<\/span><span dir=\"ltr\" role=\"presentation\"> include <strong>Fiction, Games,<\/strong> and <strong>Leisure,<\/strong> which averaged around the high teens to low 20s in <\/span><span dir=\"ltr\" role=\"presentation\">January.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Historical data dating back to 2020 can be found on the <\/span><a style=\"font-size: 16px;\" href=\"https:\/\/www.advertisecast.com\/podcast-advertising-rates\">Libsyn Ads site<\/a><span style=\"font-size: 16px;\">, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.\u00a0<\/span><\/p>\n<p>Interested in podcast advertising?\u00a0 Connect with our team and get started <a href=\"https:\/\/www.advertisecast.com\/contact-rep?ref=podcast-advertising\">here<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you January 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":15182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1821,1740,2033],"tags":[2155,1822,2124,2152,2153,2156,2072,1200,1824,2154,1685],"class_list":["post-15085","post","type-post","status-archive","format-standard","has-post-thumbnail","hentry","category-current-cpm-rates","category-libsynads","category-podcast-monetization","tag-advertisecast-podcast-ad-rates","tag-cpm","tag-current-podcast-advertising-rates","tag-january-podcast-ad-rates","tag-january-podcast-advertising-rates","tag-libsyn-podcast-advertising-rates","tag-podcast-ad-rates","tag-podcast-advertising","tag-podcast-advertising-rates","tag-podcast-advertising-rates-in-2024","tag-podcast-monetization"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you January 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight If you are looking into podcast ads, the rates (or CPM \u2014 Cost Per Thousand) you will pay are probably top of mind. To this end, we give you January 2024 Podcast Ad Rates.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Sarah Morio\"\/>\n\t<meta name=\"google-site-verification\" content=\"38CnFUDl4h644mto9r_cEPXi8JMfRkqWJMXVQhhS2iE\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Official Libsyn Blog -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"January 2024 Podcast Ad Rates - Official Libsyn Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you January 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight If you are looking into podcast ads, the rates (or CPM \u2014 Cost Per Thousand) you will pay are probably top of mind. To this end, we give you January 2024 Podcast Ad Rates.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2024\/02\/3.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2024\/02\/3.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t\t<meta property=\"og:image:height\" content=\"256\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-02-13T15:55:38+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-04-15T20:01:07+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/libsyn\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@libsyn\" \/>\n\t\t<meta name=\"twitter:title\" content=\"January 2024 Podcast Ad Rates - Official Libsyn Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you January 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight If you are looking into podcast ads, the rates (or CPM \u2014 Cost Per Thousand) you will pay are probably top of mind. To this end, we give you January 2024 Podcast Ad Rates.\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@libsyn\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2024\/02\/3.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#blogposting\",\"name\":\"January 2024 Podcast Ad Rates - Official Libsyn Blog\",\"headline\":\"January 2024 Podcast Ad Rates\",\"author\":{\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/author\\\/sarah\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/3.png\",\"width\":512,\"height\":256,\"caption\":\"Libsyn ads logo on black background with teal sound bite dot patterns. Reads: January 2024 Podcast Advertising Rates\"},\"datePublished\":\"2024-02-13T10:55:38-05:00\",\"dateModified\":\"2025-04-15T16:01:07-04:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#webpage\"},\"articleSection\":\"Current CPM Rates, Libsyn Ads, Podcast Monetization, AdvertiseCast podcast ad rates, CPM, current podcast advertising rates, January Podcast Ad Rates, January Podcast Advertising Rates, Libsyn Podcast advertising rates, podcast ad rates, podcast advertising, podcast advertising rates, Podcast advertising rates in 2024, podcast monetization\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/libsyn.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/#listItem\",\"name\":\"Podcast Monetization\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/#listItem\",\"position\":2,\"name\":\"Podcast Monetization\",\"item\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/podcast-advertising\\\/#listItem\",\"name\":\"Advertising\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/podcast-advertising\\\/#listItem\",\"position\":3,\"name\":\"Advertising\",\"item\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/podcast-advertising\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/podcast-advertising\\\/libsynads\\\/#listItem\",\"name\":\"Libsyn Ads\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/#listItem\",\"name\":\"Podcast Monetization\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/podcast-advertising\\\/libsynads\\\/#listItem\",\"position\":4,\"name\":\"Libsyn Ads\",\"item\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/podcast-advertising\\\/libsynads\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/podcast-advertising\\\/libsynads\\\/current-cpm-rates\\\/#listItem\",\"name\":\"Current CPM Rates\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/podcast-advertising\\\/#listItem\",\"name\":\"Advertising\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/podcast-advertising\\\/libsynads\\\/current-cpm-rates\\\/#listItem\",\"position\":5,\"name\":\"Current CPM Rates\",\"item\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/podcast-advertising\\\/libsynads\\\/current-cpm-rates\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#listItem\",\"name\":\"January 2024 Podcast Ad Rates\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/podcast-advertising\\\/libsynads\\\/#listItem\",\"name\":\"Libsyn Ads\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#listItem\",\"position\":6,\"name\":\"January 2024 Podcast Ad Rates\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/category\\\/podcast-monetization\\\/podcast-advertising\\\/libsynads\\\/current-cpm-rates\\\/#listItem\",\"name\":\"Current CPM Rates\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/#organization\",\"name\":\"Liberated Syndication (Libsyn)\",\"url\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/zj9rifyh9s.onrocket.site\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/libsyn-logo.webp\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#organizationLogo\"},\"image\":{\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/libsyn\\\/\",\"https:\\\/\\\/twitter.com\\\/libsyn\",\"https:\\\/\\\/www.instagram.com\\\/libsyn\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Libsyn\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/libsyn\\\/mycompany\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/author\\\/sarah\\\/#author\",\"url\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/author\\\/sarah\\\/\",\"name\":\"Sarah Morio\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e58dc2b566a9303c3ec7c99a19c49504674ff9e0ad621644fbadde25bbb228a9?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Sarah Morio\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#webpage\",\"url\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/\",\"name\":\"January 2024 Podcast Ad Rates - Official Libsyn Blog\",\"description\":\"If you are looking into advertising on podcasts, podcast ad rates (or CPM \\u2014 Cost Per Thousand) are probably top of mind. To this end, we give you January 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month\\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight If you are looking into podcast ads, the rates (or CPM \\u2014 Cost Per Thousand) you will pay are probably top of mind. To this end, we give you January 2024 Podcast Ad Rates.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/author\\\/sarah\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/author\\\/sarah\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/3.png\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#mainImage\",\"width\":512,\"height\":256,\"caption\":\"Libsyn ads logo on black background with teal sound bite dot patterns. Reads: January 2024 Podcast Advertising Rates\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/january-2024-podcast-ad-rates\\\/#mainImage\"},\"datePublished\":\"2024-02-13T10:55:38-05:00\",\"dateModified\":\"2025-04-15T16:01:07-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/\",\"name\":\"Official Libsyn Blog\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/libsyn.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>January 2024 Podcast Ad Rates - Official Libsyn Blog<\/title>\n\n","aioseo_head_json":{"title":"January 2024 Podcast Ad Rates - Official Libsyn Blog","description":"If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you January 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight If you are looking into podcast ads, the rates (or CPM \u2014 Cost Per Thousand) you will pay are probably top of mind. To this end, we give you January 2024 Podcast Ad Rates.","canonical_url":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"38CnFUDl4h644mto9r_cEPXi8JMfRkqWJMXVQhhS2iE","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#blogposting","name":"January 2024 Podcast Ad Rates - Official Libsyn Blog","headline":"January 2024 Podcast Ad Rates","author":{"@id":"https:\/\/libsyn.com\/blog\/author\/sarah\/#author"},"publisher":{"@id":"https:\/\/libsyn.com\/blog\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2024\/02\/3.png","width":512,"height":256,"caption":"Libsyn ads logo on black background with teal sound bite dot patterns. Reads: January 2024 Podcast Advertising Rates"},"datePublished":"2024-02-13T10:55:38-05:00","dateModified":"2025-04-15T16:01:07-04:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#webpage"},"isPartOf":{"@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#webpage"},"articleSection":"Current CPM Rates, Libsyn Ads, Podcast Monetization, AdvertiseCast podcast ad rates, CPM, current podcast advertising rates, January Podcast Ad Rates, January Podcast Advertising Rates, Libsyn Podcast advertising rates, podcast ad rates, podcast advertising, podcast advertising rates, Podcast advertising rates in 2024, podcast monetization"},{"@type":"BreadcrumbList","@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/libsyn.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/#listItem","name":"Podcast Monetization"}},{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/#listItem","position":2,"name":"Podcast Monetization","item":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/","nextItem":{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/#listItem","name":"Advertising"},"previousItem":{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/#listItem","position":3,"name":"Advertising","item":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/","nextItem":{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/libsynads\/#listItem","name":"Libsyn Ads"},"previousItem":{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/#listItem","name":"Podcast Monetization"}},{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/libsynads\/#listItem","position":4,"name":"Libsyn Ads","item":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/libsynads\/","nextItem":{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/libsynads\/current-cpm-rates\/#listItem","name":"Current CPM Rates"},"previousItem":{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/#listItem","name":"Advertising"}},{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/libsynads\/current-cpm-rates\/#listItem","position":5,"name":"Current CPM Rates","item":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/libsynads\/current-cpm-rates\/","nextItem":{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#listItem","name":"January 2024 Podcast Ad Rates"},"previousItem":{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/libsynads\/#listItem","name":"Libsyn Ads"}},{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#listItem","position":6,"name":"January 2024 Podcast Ad Rates","previousItem":{"@type":"ListItem","@id":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/libsynads\/current-cpm-rates\/#listItem","name":"Current CPM Rates"}}]},{"@type":"Organization","@id":"https:\/\/libsyn.com\/blog\/#organization","name":"Liberated Syndication (Libsyn)","url":"https:\/\/libsyn.com\/blog\/","logo":{"@type":"ImageObject","url":"https:\/\/zj9rifyh9s.onrocket.site\/blog\/wp-content\/uploads\/2020\/02\/libsyn-logo.webp","@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#organizationLogo"},"image":{"@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/libsyn\/","https:\/\/twitter.com\/libsyn","https:\/\/www.instagram.com\/libsyn\/","https:\/\/www.youtube.com\/@Libsyn","https:\/\/www.linkedin.com\/company\/libsyn\/mycompany\/"]},{"@type":"Person","@id":"https:\/\/libsyn.com\/blog\/author\/sarah\/#author","url":"https:\/\/libsyn.com\/blog\/author\/sarah\/","name":"Sarah Morio","image":{"@type":"ImageObject","@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/e58dc2b566a9303c3ec7c99a19c49504674ff9e0ad621644fbadde25bbb228a9?s=96&d=mm&r=g","width":96,"height":96,"caption":"Sarah Morio"}},{"@type":"WebPage","@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#webpage","url":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/","name":"January 2024 Podcast Ad Rates - Official Libsyn Blog","description":"If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you January 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight If you are looking into podcast ads, the rates (or CPM \u2014 Cost Per Thousand) you will pay are probably top of mind. To this end, we give you January 2024 Podcast Ad Rates.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/libsyn.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#breadcrumblist"},"author":{"@id":"https:\/\/libsyn.com\/blog\/author\/sarah\/#author"},"creator":{"@id":"https:\/\/libsyn.com\/blog\/author\/sarah\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2024\/02\/3.png","@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#mainImage","width":512,"height":256,"caption":"Libsyn ads logo on black background with teal sound bite dot patterns. Reads: January 2024 Podcast Advertising Rates"},"primaryImageOfPage":{"@id":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/#mainImage"},"datePublished":"2024-02-13T10:55:38-05:00","dateModified":"2025-04-15T16:01:07-04:00"},{"@type":"WebSite","@id":"https:\/\/libsyn.com\/blog\/#website","url":"https:\/\/libsyn.com\/blog\/","name":"Official Libsyn Blog","inLanguage":"en-US","publisher":{"@id":"https:\/\/libsyn.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Official Libsyn Blog -","og:type":"article","og:title":"January 2024 Podcast Ad Rates - Official Libsyn Blog","og:description":"If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you January 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight If you are looking into podcast ads, the rates (or CPM \u2014 Cost Per Thousand) you will pay are probably top of mind. To this end, we give you January 2024 Podcast Ad Rates.","og:url":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/","og:image":"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2024\/02\/3.png","og:image:secure_url":"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2024\/02\/3.png","og:image:width":512,"og:image:height":256,"article:published_time":"2024-02-13T15:55:38+00:00","article:modified_time":"2025-04-15T20:01:07+00:00","article:publisher":"https:\/\/www.facebook.com\/libsyn\/","twitter:card":"summary_large_image","twitter:site":"@libsyn","twitter:title":"January 2024 Podcast Ad Rates - Official Libsyn Blog","twitter:description":"If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you January 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight If you are looking into podcast ads, the rates (or CPM \u2014 Cost Per Thousand) you will pay are probably top of mind. To this end, we give you January 2024 Podcast Ad Rates.","twitter:creator":"@libsyn","twitter:image":"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2024\/02\/3.png"},"aioseo_meta_data":{"post_id":"15085","title":null,"description":"#post_excerpt If you are looking into podcast ads, the rates (or CPM \u2014 Cost Per Thousand) you will pay are probably top of mind. To this end, we give you January 2024 Podcast Ad Rates.","keywords":null,"keyphrases":{"focus":{"keyphrase":"Podcast Ad","score":100,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":9,"maxScore":9,"error":0},"keyphraseInSubHeadings":[],"keyphraseInImageAlt":[],"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},"additional":[{"keyphrase":"Podcast advertising","score":100,"analysis":{"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInIntroduction":{"score":9,"maxScore":9,"error":0},"keyphraseInImageAlt":[],"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}}]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-08 18:20:35","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2024-02-13 15:16:29","updated":"2025-10-22 06:06:30"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/libsyn.com\/blog\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/\" title=\"Podcast Monetization\">Podcast Monetization<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/\" title=\"Advertising\">Advertising<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/libsynads\/\" title=\"Libsyn Ads\">Libsyn Ads<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/libsynads\/current-cpm-rates\/\" title=\"Current CPM Rates\">Current CPM Rates<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tJanuary 2024 Podcast Ad Rates\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/libsyn.com\/blog"},{"label":"Podcast Monetization","link":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/"},{"label":"Advertising","link":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/"},{"label":"Libsyn Ads","link":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/libsynads\/"},{"label":"Current CPM Rates","link":"https:\/\/libsyn.com\/blog\/category\/podcast-monetization\/podcast-advertising\/libsynads\/current-cpm-rates\/"},{"label":"January 2024 Podcast Ad Rates","link":"https:\/\/libsyn.com\/blog\/january-2024-podcast-ad-rates\/"}],"_links":{"self":[{"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/posts\/15085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/comments?post=15085"}],"version-history":[{"count":7,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/posts\/15085\/revisions"}],"predecessor-version":[{"id":15307,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/posts\/15085\/revisions\/15307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/media\/15182"}],"wp:attachment":[{"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/media?parent=15085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/categories?post=15085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/tags?post=15085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}