{"id":15117,"date":"2024-03-01T10:34:39","date_gmt":"2024-03-01T15:34:39","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=15117"},"modified":"2025-04-15T16:00:37","modified_gmt":"2025-04-15T20:00:37","slug":"february-2024-podcast-ad-rates","status":"archive","type":"post","link":"https:\/\/libsyn.com\/blog\/february-2024-podcast-ad-rates\/","title":{"rendered":"February 2024 Podcast Ad Rates"},"content":{"rendered":"\t\t
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If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you February 2024 Podcast Advertising Rates.<\/p>\n

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Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.\u00a0<\/p>\n

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The data is <\/span>derived from actual sales data across Libsyn Ads’ network of thousands of shows.<\/span><\/p>\n

\u201cAs the Upfront advertising season approaches, it’s crucial for advertisers to strategically invest their ad dollars \u2014 and podcast advertising offers a prime opportunity,\u201d noted Dave Hanley, Chief Revenue Officer of Libsyn.<\/strong><\/p>\n

\u201cReports indicate that uptake of brand safety and suitability solutions has nearly doubled since last year, showing a rapid adoption of these tools in the podcast channel. As one of the fastest-growing digital media channels, brand marketers have ample reasons to embrace podcast advertising as a cost-effective and trusted medium that delivers unmatched audience engagement.<\/p>\n

We\u2019re educating and helping more advertisers leverage their full potential and securing the number one spot in Podtrac\u2019s latest global rankings for streams, downloads, and views validates the power and reach of our premier advertising network.\u201d<\/p>\n

February 2024 Podcast Ad Rates<\/strong><\/h3>\n


<\/strong>For <\/span>February 2024<\/span>, the <\/strong><\/span>average CPM rate<\/span><\/strong> was $<\/span>21<\/span>.9<\/span>9 <\/span>for a 60-second ad spot. That figure is up from last month (January 2024 avg. CPM rate: $21.61), and is on par with the same month last year (February 2023 avg. CPM rate: $21.99).<\/span><\/p>\n

The <\/span>three highest CPM categories<\/span><\/strong> in February based on delivered advertising were:<\/span><\/p>\n