{"id":15692,"date":"2024-06-14T14:59:53","date_gmt":"2024-06-14T18:59:53","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=15692"},"modified":"2024-06-14T15:00:02","modified_gmt":"2024-06-14T19:00:02","slug":"libsyn-earns-iab-2-1-certification-setting-the-standard-in-podcast-measurement","status":"publish","type":"post","link":"https:\/\/libsyn.com\/blog\/libsyn-earns-iab-2-1-certification-setting-the-standard-in-podcast-measurement\/","title":{"rendered":"Libsyn Earns IAB 2.1 Certification: Setting the Standard in Podcast Measurement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15692\" class=\"elementor elementor-15692\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e27b45b e-flex e-con-boxed e-con e-parent\" data-id=\"e27b45b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c13641 elementor-widget elementor-widget-text-editor\" data-id=\"5c13641\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At Libsyn, we\u2019ve always prioritized accurate and reliable measurements for our podcasters and advertisers. Libsyn is now fully certified under the IAB 2.1 standards. This certification, defined by the<\/span><a href=\"https:\/\/iabtechlab.com\/standards\/\"> <span style=\"font-weight: 400;\">Interactive Advertising Bureau (IAB)<\/span><\/a><span style=\"font-weight: 400;\">, is the industry benchmark for podcast download filtering and measurement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab155af elementor-widget elementor-widget-heading\" data-id=\"ab155af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Does IAB 2.1 Certification Mean?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31131e0 elementor-widget elementor-widget-text-editor\" data-id=\"31131e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The IAB Tech Lab has thoroughly vetted and certified Libsyn\u2019s download counting methodology according to the Podcast Measurement Technical Guidelines Version 2.1. These guidelines were developed by the IAB\u2019s Podcast Technical Working Group, an initiative aimed at establishing a common language and standards for measurement within the podcast industry. Dig deeper into the latest version of the Podcast Technical Measurement Guidelines, v2.1<\/span><a href=\"https:\/\/iabtechlab.com\/standards\/podcast-measurement-guidelines\/\"> <span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9fa738 elementor-widget elementor-widget-heading\" data-id=\"c9fa738\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Commitment to Innovation &amp; Outcomes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab34df elementor-widget elementor-widget-text-editor\" data-id=\"2ab34df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a leading podcast hosting and advertising company, Libsyn has made substantial investments in platform innovations, delivering unmatched specialist expertise, access to sought-after inventory, advanced targeting, and outcome-based measurement capabilities, along with access to brand safety and suitability tools.<\/span><\/p><p><span style=\"font-weight: 400;\">Our focus on expanding our advertising business, enhancing tools for creators and advertisers to drive monetization, and increasing our global reach underscores our commitment to the podcasting community.<\/span><\/p><p><span style=\"font-weight: 400;\">This IAB 2.1 certification marks yet another milestone in our journey. It not only highlights our dedication to maintaining the highest measurement standards but also reinforces our role as a trusted partner in the podcasting industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20454d elementor-widget elementor-widget-heading\" data-id=\"e20454d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why This Matters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c2b793 elementor-widget elementor-widget-text-editor\" data-id=\"9c2b793\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For advertisers, this certification assures that the data provided by Libsyn is both reliable and accurate. It translates to trust and credibility \u2014 critical for cultivating long-term partnerships and driving proof-in-performance. For podcasters, it means better monetization opportunities and a clearer understanding of their audience engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316904e elementor-widget elementor-widget-heading\" data-id=\"316904e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking Ahead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d9be2 elementor-widget elementor-widget-text-editor\" data-id=\"32d9be2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We are grateful for the support from the IAB and the podcasting community. By upholding these rigorous standards, we\u2019ll continue to drive innovation and growth for our industry.<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019re excited about what the future holds and remain committed to providing the best tools and opportunities for podcasters and advertisers alike. This IAB 2.1 certification is just one additional step in our ongoing mission to elevate the podcasting experience for all.<\/span><\/p><p><span style=\"font-weight: 400;\">To learn more about how to get started in podcast advertising, visit <\/span><a href=\"http:\/\/www.advertising.libsyn.com\/\"><span style=\"font-weight: 400;\">www.advertising.libsyn.com<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At Libsyn, we\u2019ve always prioritized accurate and reliable measurements for our podcasters and advertisers. Libsyn is now fully certified under the IAB 2.1 standards. This certification, defined by the Interactive Advertising Bureau (IAB), is the industry benchmark for podcast download filtering and measurement. What Does IAB 2.1 Certification Mean? The IAB Tech Lab has thoroughly [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":15703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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