{"id":15776,"date":"2024-07-05T12:14:29","date_gmt":"2024-07-05T16:14:29","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=15776"},"modified":"2025-04-15T15:59:02","modified_gmt":"2025-04-15T19:59:02","slug":"june-2024-podcast-ad-rates","status":"archive","type":"post","link":"https:\/\/libsyn.com\/blog\/june-2024-podcast-ad-rates\/","title":{"rendered":"June 2024 Podcast Ad Rates"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15776\" class=\"elementor elementor-15776\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8587cdc e-flex e-con-boxed e-con e-parent\" data-id=\"8587cdc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3100c82 elementor-widget elementor-widget-text-editor\" data-id=\"3100c82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you the June 2024 Podcast Advertising Rates.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cThe time is now to leverage the unique seasonal opportunity that summer presents for podcast advertising. Summer is a powerful window for brands to reach and connect with valuable audiences in their screenless moments. As audiences embrace the outdoors and travel \u2014 so, too should the ads,\u201d said <strong>Dave Hanley, Chief Revenue Officer of Libsyn.<\/strong><\/p>\n<p><span dir=\"ltr\" role=\"presentation\">The following data is <\/span><span dir=\"ltr\" role=\"presentation\">derived from sales data across Libsyn Ads&#8217; network of thousands of shows.<\/span><\/p>\n<h3><strong>June 2024 Podcast Ad Rates<\/strong><\/h3>\n<p><strong><br><\/strong><span dir=\"ltr\" role=\"presentation\">For <\/span><span dir=\"ltr\" role=\"presentation\">June 2024<\/span><span dir=\"ltr\" role=\"presentation\">, <strong>the <\/strong><\/span><strong><span dir=\"ltr\" role=\"presentation\">average CPM rate<\/span><\/strong><span dir=\"ltr\" role=\"presentation\"><strong> was<\/strong> <strong>$21.90<\/strong> for a 60-second ad spot, which represents an increase compared with the May 2024 CPM rate of $21.63. The June 2024 CPM rate was slightly below the prior year June 2023 CPM rate of $21.96. <\/span><\/p>\n<p><span dir=\"ltr\" role=\"presentation\">The three highest CPM categories in May based on delivered advertising were:<br><\/span><\/p>\n<ul>\n<li><span dir=\"ltr\" role=\"presentation\">Technology: $29<\/span><\/li>\n<li><span dir=\"ltr\" role=\"presentation\">Business: $24<\/span><\/li>\n<li><span dir=\"ltr\" role=\"presentation\">Education: $24<\/span><\/li>\n<\/ul>\n<p>Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include<strong>&nbsp;<\/strong><span style=\"text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">include <strong>Fiction, Kids &amp; Family,<\/strong> and <strong>TV &amp; Film,<\/strong> which averaged around the high teens to low 20s in June.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Historical data dating back to 2020 can be found on the <\/span><a style=\"font-size: 16px;\" href=\"https:\/\/www.advertisecast.com\/podcast-advertising-rates\">Libsyn Ads site<\/a><span style=\"font-size: 16px;\">, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.&nbsp;<\/span><\/p>\n<p>Interested in podcast advertising?&nbsp; Connect with our team and get started <a href=\"https:\/\/www.advertisecast.com\/contact-rep?ref=podcast-advertising\">here<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you the June 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":16000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1821,1740,2033],"tags":[1822,2124,2213,2214,2177,2178,2156,2072,1200,1824,2154,1685],"class_list":["post-15776","post","type-post","status-archive","format-standard","has-post-thumbnail","hentry","category-current-cpm-rates","category-libsynads","category-podcast-monetization","tag-cpm","tag-current-podcast-advertising-rates","tag-june-2024-podcast-ad-rate","tag-june-2024-podcast-advertising-rates","tag-libsyn-ads-podcast-ad-rates","tag-libsyn-ads-podcast-advertising-rates","tag-libsyn-podcast-advertising-rates","tag-podcast-ad-rates","tag-podcast-advertising","tag-podcast-advertising-rates","tag-podcast-advertising-rates-in-2024","tag-podcast-monetization"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you are looking at podcast advertising, CPMs \u2014 Cost Per Thousand \u2014 are probably top of mind. 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