{"id":15803,"date":"2024-07-30T15:03:05","date_gmt":"2024-07-30T19:03:05","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=15803"},"modified":"2025-01-17T12:51:36","modified_gmt":"2025-01-17T17:51:36","slug":"the-best-way-to-get-your-brand-heard-on-podcasts-all-about-podcast-advertising-podcast-advertising-agencies","status":"publish","type":"post","link":"https:\/\/libsyn.com\/blog\/the-best-way-to-get-your-brand-heard-on-podcasts-all-about-podcast-advertising-podcast-advertising-agencies\/","title":{"rendered":"The Best Way to Get Your Brand Heard on Podcasts: All about Podcast Advertising &amp; Podcast Advertising Agencies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15803\" class=\"elementor elementor-15803\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c154457 e-flex e-con-boxed e-con e-parent\" data-id=\"c154457\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2daea1 elementor-widget elementor-widget-heading\" data-id=\"f2daea1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For brands and media buyers looking to break into the world of Podcast Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347d4d9 elementor-widget elementor-widget-text-editor\" data-id=\"347d4d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With incredible innovations in podcast ad delivery and measurement, marketers are increasingly incorporating podcast ad buys as an essential part of their media buys. Why? Podcast advertising helps them reach young, educated, and affluent audiences at scale through a medium that garners more and more attention \u2014 niche and across the board \u2014 every day.<\/span><\/p><p class=\"article-editor-content__paragraph article-editor-content__has-focus\">In the August 2024 <a href=\"https:\/\/soundsprofitable.com\/research\/the-podcast-landscape-2024\/?utm_medium=email&amp;_hsenc=p2ANqtz--B-R8mzBtSmbygIwyzYgdLe06Qyk5Yymfo8iZNZbEG05GSpO52Z3y7TyGlUssdiEkWAKsz9DbC2vYtbCAlJHJB1G5oWw&amp;_hsmi=322398948&amp;utm_content=322398948&amp;utm_source=hs_email\">Sounds Profitable Podcast Landscape Study, <\/a>it was found that:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-935aac0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"935aac0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Podcasts now reach 53% of Americans 18+ every month<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The medium continues to index highly with 18-54s, and multicultural audiences: Asian-American podcast consumption (62% monthly) and the LGBTQ+ audience (57% monthly )<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Year-over-year, interest in the perceived benefits of podcasting grew significantly, led by \u201clistening to discussions on topics of interest\u201d (a 13 percentage point gain), \u201clearning about new hobbies\u201d (a 12 percentage point gain), and \u201chearing programs that accompany TV series or movies\u201d (a gain of 8 percentage points)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f7f14e elementor-widget elementor-widget-text-editor\" data-id=\"0f7f14e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.adresultsmedia.com\/news-insights\/is-podcast-advertising-effective\/\"><span style=\"font-weight: 400;\">Ad Results Media, Is Podcast Advertising Effective, MAY 1 2024<\/span><\/a><span style=\"font-weight: 400;\">, podcasts are far and away the preferred channel by consumers.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e89f82c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e89f82c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">64% of consumers pay full attention to podcast ads.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">95% of regular listeners take action after hearing one. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-241fa0a elementor-widget elementor-widget-text-editor\" data-id=\"241fa0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cIf you took even the most engaged paid advertising channels, they don\u2019t get close to podcasting,\u201d <\/span><span style=\"font-weight: 400;\">Jon Evans, chief customer officer for ad effectiveness company System1 said at Podcast Advertising Summit in January<\/span> <span style=\"font-weight: 400;\">\u2014 and clearly, the stats back that up.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As podcast advertising evolves, accountability and measurement tools now offer the same level of sophistication as other digital marketing channels, making their success easily verified. This is good news for podcast advertising agencies, media buyers, and brands everywhere.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This article is designed to help you as a brand or buyer understand the power of the podcast ad and the efficacy of the podcast advertising agency in facilitating successful podcast ad buys for yourself and\/or your clients.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe3336b elementor-widget elementor-widget-heading\" data-id=\"fe3336b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Feel Free to Jump Ahead!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce6461 elementor-widget elementor-widget-text-editor\" data-id=\"bce6461\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li aria-level=\"1\"><a href=\"#types\">What Are the Different Types of Podcast Ads?<\/a><\/li><li aria-level=\"1\"><a href=\"#hostread\">The Value of the Host-Read Ad \u2014 Baked-In &amp; Dynamic<\/a><\/li><li aria-level=\"1\"><a href=\"#brandsafety\">What about Brand Safety in Podcast Advertising?<\/a><\/li><li aria-level=\"1\"><a href=\"#working\">How do I Know My Podcast Ad Campaign is Working?<\/a><\/li><li aria-level=\"1\"><a href=\"#right\">Why is Libsyn Ads the Right Podcast Marketing Agency For Me?<\/a><\/li><li aria-level=\"1\"><a href=\"#connect\">What&#8217;s the Best Way to Connect with the Libsyn Ads Team?<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffeeab elementor-widget elementor-widget-spacer\" data-id=\"7ffeeab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba0e6d elementor-widget elementor-widget-heading\" data-id=\"1ba0e6d\" data-element_type=\"widget\" id=\"types\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Are the Different Types of Podcast Ads?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22a482 elementor-widget elementor-widget-text-editor\" data-id=\"b22a482\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Podcast advertising agencies offer two main types of podcast ads: baked-in and dynamic podcast advertising. Let&#8217;s take a quick look at both.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747d30f elementor-widget elementor-widget-heading\" data-id=\"747d30f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Baked-in Podcast Advertising<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48a5e7 elementor-widget elementor-widget-text-editor\" data-id=\"c48a5e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Baked-in ads are ads recorded or edited into the original mp3, wav file, or video of a podcast episode. These ads are typically host-read and recorded as part of the original podcast recording.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If the ad is evergreen or applicable year-round, this is a real bonus for the advertiser \u2014 a permanent brand endorsement with longtail value. In addition, the ad is natural sounding and flows within the content.<\/span><\/p><p><span style=\"font-weight: 400;\">If the ad is not evergreen, a listener might come across the ad after its promotional value has passed. In this case, the ad is probably best suited to a dynamic approach that can easily accommodate time and deadlines.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The baked-in add also benefits from target audience perception. Listeners hear that as a brand, you are supporting their favorite creator, which encourages them to form a potentially deeper relationship with your brand.<\/span><\/p><p><span style=\"font-weight: 400;\">Note that a baked-in, host-read ad often demands a higher price than a dynamic ad because you are paying for the authentic and sincere backing of the podcast host. Not an endorsement, so much as a thoughtful recommendation.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb46269 elementor-widget elementor-widget-heading\" data-id=\"fb46269\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dynamic Podcast Advertising<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef72fae elementor-widget elementor-widget-text-editor\" data-id=\"ef72fae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dynamic ads are those that can be inserted in a podcast pre-, mid- or post-roll, for a defined period of time. They are usually pulled after a certain number of downloads or a certain amount of time as agreed upon by the advertiser.<\/span><\/p><p><span style=\"font-weight: 400;\">They can be host-read or pre-produced. In both cases, the placement is determined by ad markers inserted in the episode. The ad markers can be placed in natural conversation breaks so as not to be disruptive to the flow of the episode.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, dynamic ads are conducive to time-sensitive campaigns, as they can easily be turned on and off. They also lend themselves to geographic targeting, and frequency capping, which allows a certain IP address to hear the ad a specific number of times over a specified period of time.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b2d70 elementor-widget elementor-widget-heading\" data-id=\"f0b2d70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Other Benefits Include:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b5b39b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0b5b39b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creative can be quickly updated and employed.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A variety of third-party attribution tools are available to provide better measurement and reporting data.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Consecutive campaigns can be planned based on seasonal business needs \u2014 product launches or sales.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5695bb6 elementor-widget elementor-widget-text-editor\" data-id=\"5695bb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A podcast advertising agency like Libsyn Ads facilitates dynamic ad campaign management and curates the selection of podcasts with audience demographics that meet the brand&#8217;s target audience.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.advertisecast.com\/get-started?__hstc=51429814.b790b279b7bc857e869f3028fbca7e4c.1718043700546.1719514085172.1719516912632.10&amp;__hssc=51429814.2.1719516912632&amp;__hsfp=3017609856\"><b>Apply For Dynamic Ads with Libsyn Ads.<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5f647 elementor-widget elementor-widget-spacer\" data-id=\"7f5f647\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b3088 elementor-widget elementor-widget-heading\" data-id=\"f1b3088\" data-element_type=\"widget\" id=\"#hostread\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Value of the Host-Read Ad \u2014 \nBaked-In &amp; Dynamic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc81057 elementor-widget elementor-widget-text-editor\" data-id=\"bc81057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A host-read ad is like a good friend recommending a product or service. This is especially true when the host uses the product or service themselves and provides a first-hand account of its benefits within the podcast ad read.<\/span><\/p><p><span style=\"font-weight: 400;\">The use of the host&#8217;s voice in the read makes it sound like a native ad, which listeners rarely skip over. They want to know what their podcast host likes. They trust the recommendation. This speaks to the unique relationship the podcaster has with their audience, one of loyalty and respect.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5ab28 elementor-widget elementor-widget-text-editor\" data-id=\"7b5ab28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">The listener doesn&#8217;t feel like they are being served an ad. They feel like a friend is telling them about a product that they love. This is powerful because of the engagement of podcast listeners. \u2014 Karen White, Director of Ad Operations, Libsyn Ads<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405eb05 elementor-widget elementor-widget-heading\" data-id=\"405eb05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Podcast Ad Authenticity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8a59f elementor-widget elementor-widget-text-editor\" data-id=\"bc8a59f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Obviously, the power of the host-read ad comes from its authentic nature. To this end, we encourage you NOT to give your podcast host a strict script. Rather, give them your product or service to try. Then, they can speak realistically and relevantly about what they like about it in their own words.<\/span><\/p><p><span style=\"font-weight: 400;\">Sure, talking points are great, but how wonderful is it that a podcast host genuinely raves about your product to thousands of rapt listeners?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ffe5c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"32ffe5c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be2488 elementor-widget elementor-widget-text-editor\" data-id=\"1be2488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Note: host-read ads tend to perform better than all other forms of podcast advertising and are highly sought after, commanding a higher Cost Per Mille\/Thousand (CPM).<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a28aeb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a28aeb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1108fcd elementor-widget elementor-widget-text-editor\" data-id=\"1108fcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For more information on the pros and cons of all podcast advertising types, read our <\/span><a href=\"https:\/\/zj9rifyh9s.onrocket.site\/blog\/getting-started-with-podcast-ads-5-basics-for-podcasters\/\"><span style=\"font-weight: 400;\">Getting Started with Podcast Ads<\/span><\/a><span style=\"font-weight: 400;\"> blog.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a880843 elementor-widget elementor-widget-spacer\" data-id=\"a880843\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293ecc5 elementor-widget elementor-widget-heading\" data-id=\"293ecc5\" data-element_type=\"widget\" id=\"brandsafety\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What about Brand Safety in Podcast Advertising?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-877d91b elementor-widget elementor-widget-text-editor\" data-id=\"877d91b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you have concerns about brand safety, a podcast advertising agency can suggest programmatic ads. These also employ dynamic insertion, but with pre-recorded, advertiser-approved spots.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83802d9 elementor-widget elementor-widget-heading\" data-id=\"83802d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are Programmatic Podcast Ads?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7bbeb8 elementor-widget elementor-widget-text-editor\" data-id=\"b7bbeb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">For any advertiser that is maybe not comfortable with a host-read endorsement, there&#8217;s always the option to do a pre-produced audio ad that is going to reach these super-engaged podcast audiences. \u2014 Stephen Pickens, SVP, Sales, Libsyn Ads<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-029bb90 elementor-widget elementor-widget-text-editor\" data-id=\"029bb90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Programmatic reaches an advertiser&#8217;s target market by specifying listeners across genre, demographic and contextual targets. They are generally pre-recorded by a marketing agency and produced with a high-quality voiceover. Programmatic ads are one of the many podcast advertising services that Libsyn offers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-451be34 elementor-widget elementor-widget-heading\" data-id=\"451be34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\nAdditional Brand Safety Guarantees\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f52b5a elementor-widget elementor-widget-text-editor\" data-id=\"6f52b5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Libsyn has teamed with\u00a0<a href=\"https:\/\/radioink.com\/2024\/08\/15\/libsyn-integrates-barometers-ai-tech-for-podcast-ad-safety\/\">Barometer<\/a>\u00a0to provide innovative technology that ensures every podcast episode adheres to the highest standards of brand safety. Barometer\u2019s AI-powered approach brings context back into the picture, allowing advertisers to customize and curate campaigns based on custom requirements.\u00a0<\/p><p class=\"p1\">This partnership offers a robust and nuanced approach to evaluating and aligning content with brand values, emphasizing brand suitability, authenticity in tone, and alignment with the right content creators.<\/p><p class=\"p1\">At Libsyn Ads, we can also help with ad production, laying down music beds, adding sound effects, etc. like any other podcast ad agency. But, the most important part is that we can actualize targeted ad placements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89471a elementor-widget elementor-widget-spacer\" data-id=\"c89471a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f29728 elementor-widget elementor-widget-heading\" data-id=\"3f29728\" data-element_type=\"widget\" id=\"working\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do I Know My Podcast Ad Campaign Is Working?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c11d0f4 elementor-widget elementor-widget-text-editor\" data-id=\"c11d0f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A podcast advertising agency like Libsyn Ads offers metrics reflecting real-time impressions and conversions via reliable third-party attribution. These numbers tell the whole story and allow you to judge how your campaign is doing and where it is doing the best. The metrics not only deliver, but help you hone your campaigns to continually improve and exceed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7e6bc elementor-widget elementor-widget-heading\" data-id=\"ac7e6bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Podcast Advertising \u2014 The Long Game <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-135126d elementor-widget elementor-widget-text-editor\" data-id=\"135126d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you are selling something super cheap or trying to trigger an impulse buy, a couple of well-placed podcast ads in curated episodes might work. However, for most advertisers, maintaining a long-term presence with a podcast\/podcasts allows them to introduce their product or service and then convince listeners that they need it in their lives.<\/span><\/p><p><span style=\"font-weight: 400;\">Remember, podcast listeners are uber-engaged and loyal to their podcast hosts. We&#8217;ve seen this again and again. In fact, according to this data from <\/span><a href=\"https:\/\/soundsprofitable.com\/wp-content\/uploads\/2024\/06\/Ad-Nauseam-Final-Downloadable-Report.pdf\"><span style=\"font-weight: 400;\">Sounds Profitable 2024 Ad Nauseum report<\/span><\/a><span style=\"font-weight: 400;\">, designed to learn how people perceive ad quality and quantity in podcasting, it&#8217;s not that podcast listeners skip ads, it&#8217;s that they skip bad or boring ads.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Quality and quantity of ad messaging play a significant role in results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, the repetition of a sponsorship does its work over time. Listeners literally appreciate your brand more because it is consistently and reliably sponsoring and supporting a favorite podcast. The more and longer you are in front of these listeners, the better your ad campaign will succeed. This is especially true if you are buying host-read ads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e295395 elementor-widget elementor-widget-spacer\" data-id=\"e295395\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e1095 elementor-widget elementor-widget-heading\" data-id=\"f6e1095\" data-element_type=\"widget\" id=\"right\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Is Libsyn Ads the Right Podcast Marketing Agency For Me?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577c7f5 elementor-widget elementor-widget-text-editor\" data-id=\"577c7f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Libsyn Ads is a leading podcast advertising agency that has a proven track record of delivering remarkable returns on podcast advertising campaigns since the inception of podcast advertising in 2016.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One of the reasons we are one of the top podcast marketing agencies is our pure podcast focus.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Podcast ads are all we do.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Unlike an advertising agency that buys media in TV, radio, digital and other traditional vehicles, we are a dedicated podcast marketing agency.<\/span><\/p><p><span style=\"font-weight: 400;\">With nearly 20 years under our belt and now a part of the Liberated Syndication podcasting empire, our podcast audio advertising team understands the podcasting world in and out.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We use this expertise to create curated marketing campaigns that align with brand goals and reach a specified target audience rather than being satisfied with the typical one-size-fits-all \u201cbundled option.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">While other podcast marketing services treat podcast advertising as a part of a media mix, we treat podcast advertising as the powerful, far-reaching, evolving medium that it is.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-841692e elementor-widget elementor-widget-heading\" data-id=\"841692e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Complete Podcast Marketing Service<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4b5dd elementor-widget elementor-widget-text-editor\" data-id=\"1e4b5dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At Libsyn Ads, we are not a self-serve operation. Many other podcast advertising networks pride themselves on letting you fend for yourself. Instead, we offer a team of real people who work with you personally to create, run and evaluate your podcast ad campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">More importantly, we are responsive and available 24-7 all over the country. If you have a question about your ad campaign performance, trust that we are here to answer it no matter when or where. As a podcast advertising network, we are also quick to react, adjust and pivot to ensure ad campaigns are successful.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19aeeff elementor-widget elementor-widget-heading\" data-id=\"19aeeff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We Over-Deliver by Design\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f06b5fe elementor-widget elementor-widget-text-editor\" data-id=\"f06b5fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s no mistake that Libsyn Ads&#8217; carefully curated marketing campaigns are beyond successful at any given time. As experts in all facets of podcast advertising, we create extraordinarily targeted podcast marketing campaigns, often across numerous podcasts to maximize your ad spend and your results.<\/span><\/p><p><span style=\"font-weight: 400;\">Many of our podcasts are exclusive and all are hosted by podcasters who genuinely want your campaign to succeed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68cc81c elementor-widget elementor-widget-text-editor\" data-id=\"68cc81c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">Our campaigns do have a tendency to over-deliver. We do this by design. We want for our advertisers to be 100% happy and it&#8217;s great for partnerships with our publishers. They want the campaigns to deliver. They want you to rebuy. \u2014 Karen White, Director of Ad Operations, Libsyn Ads<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a519a4 elementor-widget elementor-widget-heading\" data-id=\"7a519a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Influencer Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df940d elementor-widget elementor-widget-text-editor\" data-id=\"5df940d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our podcast ad buys also include rich social media assets.<\/span> <span style=\"font-weight: 400;\">This allows creators to implement their social media platforms \u2014 Instagram, Facebook, X accounts, and even newsletters \u2014 to promote your messaging.<\/span><\/p><p><span style=\"font-weight: 400;\">When we submit your podcast order, we include social media posts, facilitating multi-channel buys with a single stroke.<\/span><\/p><p><span style=\"font-weight: 400;\">Because the social marketplace behaves the same way as it does in the podcasting space, followers, much like listeners, interact with their podcast host&#8217;s post.<\/span><\/p><p><span style=\"font-weight: 400;\">Our social media management process touches all of our creators&#8217; digital media channels, giving you access to engaged audiences everywhere.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09b4b4 elementor-widget elementor-widget-heading\" data-id=\"e09b4b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our Easy 3-Step Ad Buying Process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ba13d elementor-widget elementor-widget-text-editor\" data-id=\"79ba13d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our expertise makes ad buying easy. We manage your campaign from start to finish with three simple steps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e30444a elementor-widget elementor-widget-text-editor\" data-id=\"e30444a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Conversation<\/strong> \u2014 First, we talk to you one-on-one about your goals, your budget, and your messaging to curate a buy that connects your brand with podcasts that facilitate an authentic host-and-sponsor relationship. This ensures that a podcaster&#8217;s endorsement resonates with your audience.<\/li><li><strong>Proposal<\/strong> \u2014 Within 24 hours, our team will present you with a proposal that will deliver \u2014 and most likely, over-deliver \u2014 the best results.<\/li><li><strong>Flexible Ad Formats<\/strong> \u2014 Baked-in, dynamic host-read or programmatic ads. We help you choose the right mix for you and your product or service.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa16f22 elementor-widget elementor-widget-text-editor\" data-id=\"fa16f22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s this simplicity that makes working with Libsyn Ads a pleasure. We want your campaign to succeed and apply our years of experience to make it happen. We pitch, produce, manage, and monitor the success of your campaign so you don&#8217;t have to. 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