{"id":15966,"date":"2024-09-03T11:53:30","date_gmt":"2024-09-03T15:53:30","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=15966"},"modified":"2025-04-15T15:58:14","modified_gmt":"2025-04-15T19:58:14","slug":"august-2024-podcast-ad-rates","status":"archive","type":"post","link":"https:\/\/libsyn.com\/blog\/august-2024-podcast-ad-rates\/","title":{"rendered":"August 2024 Podcast Ad Rates"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15966\" class=\"elementor elementor-15966\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8587cdc e-flex e-con-boxed e-con e-parent\" data-id=\"8587cdc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3100c82 elementor-widget elementor-widget-text-editor\" data-id=\"3100c82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you the August 2024 Podcast Advertising Rates.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p class=\"p1\">\u201cPodcast advertising in August 2024 presents a pivotal opportunity for brands and agencies to drive meaningful <span class=\"s1\">engagement. <strong>With <\/strong><\/span><strong>88% of podcast audiences describing their listening experience as deeply meaningful<\/strong><span class=\"s1\"><strong>,<\/strong> the CPM <\/span>rates underscore the tremendous value of reaching attentive consumers,\u201d said <strong>Rick Selah, Chief Revenue Officer of Libsyn. <\/strong><\/p>\n<p class=\"p1\">\u201cListeners also feel a genuine, intimate connection with podcasters. In today\u2019s multimedia landscape, where 75% of audiences view podcasters as more influential than social media or entertainment figures, this shift opens a significant opportunity for brands. The trust and intimacy that podcasters cultivate create a unique bond, positioning them as some of the most impactful creators of our time.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The following rates, denoted as cost per thousand or CPM, are published monthly to provide comprehensive podcast advertising solutions for creators, advertisers, and agencies. We release the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads\u2019 network of thousands of shows.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d99fc8 elementor-widget elementor-widget-heading\" data-id=\"6d99fc8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">August 2024 Podcast Ad Rates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26cbbc6 elementor-widget elementor-widget-text-editor\" data-id=\"26cbbc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">For August 2024, <b>the average CPM rate <\/b>for a 60-second ad spot was $21.25. This represents a minor decrease compared to the previous month&#8217;s CPM rate of $21.93 in July 2024. The August 2024 CPM rate was also marginally below the prior year August 2023 CPM rate of $22.10.<\/p>\n<p class=\"p2\">The three <b>highest CPM categories<\/b> in August based on delivered advertising were:<\/p>\n<ul class=\"ul1\">\n<li class=\"li2\">Government: $29<\/li>\n<li class=\"li2\">Technology: $29<\/li>\n<li class=\"li2\">Health &amp; Fitness: $24<\/li>\n<\/ul>\n<p class=\"p2\">Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more <b>accessible CPM rates<\/b> include<strong> True Crime, Sports,<\/strong> and <strong>Fiction<\/strong>, which averaged around the high teens to low 20s in August.<\/p>\n<p class=\"p1\">Historical data dating back to 2020 can be found on the <a href=\"https:\/\/www.advertisecast.com\/podcast-advertising-rates\"><span class=\"s2\">Libsyn Ads site<\/span><\/a>, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.\u00a0<\/p>\n<p class=\"p2\">Interested in podcast advertising?\u00a0 Connect with our team and get started <a href=\"https:\/\/www.advertisecast.com\/contact-rep?ref=podcast-advertising\"><span class=\"s2\">here<\/span><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you the August 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":16001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1821,1740,2033],"tags":[2231,2232,1822,2124,2177,2178,2156,2072,1200,1824,1685],"class_list":["post-15966","post","type-post","status-archive","format-standard","has-post-thumbnail","hentry","category-current-cpm-rates","category-libsynads","category-podcast-monetization","tag-august-2024-podcast-ad-rates","tag-august-2024-podcast-advertising-rates","tag-cpm","tag-current-podcast-advertising-rates","tag-libsyn-ads-podcast-ad-rates","tag-libsyn-ads-podcast-advertising-rates","tag-libsyn-podcast-advertising-rates","tag-podcast-ad-rates","tag-podcast-advertising","tag-podcast-advertising-rates","tag-podcast-monetization"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you are looking at podcast advertising, CPMs \u2014 Cost Per Thousand \u2014 are probably top of mind. 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