{"id":15994,"date":"2024-10-01T12:14:05","date_gmt":"2024-10-01T16:14:05","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=15994"},"modified":"2025-04-15T15:57:37","modified_gmt":"2025-04-15T19:57:37","slug":"september-2024-podcast-ad-rates","status":"archive","type":"post","link":"https:\/\/libsyn.com\/blog\/september-2024-podcast-ad-rates\/","title":{"rendered":"September 2024 Podcast Ad Rates"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15994\" class=\"elementor elementor-15994\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8587cdc e-flex e-con-boxed e-con e-parent\" data-id=\"8587cdc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3100c82 elementor-widget elementor-widget-text-editor\" data-id=\"3100c82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you the September 2024 Podcast Advertising Rates.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p class=\"p1\"><span dir=\"ltr\" role=\"presentation\">\u201cWith AI and deepfakes raising concerns about content integrity, podcasting remains a trusted medium for listeners <\/span><span dir=\"ltr\" role=\"presentation\">and advertisers alike, supported by new tools that ensure brand safety and suitability. We\u2019ve always prioritized <\/span><span dir=\"ltr\" role=\"presentation\">brand safety across our plat<\/span><span dir=\"ltr\" role=\"presentation\">form and our <\/span><span dir=\"ltr\" role=\"presentation\">recent partnership with Barometer<\/span> <span dir=\"ltr\" role=\"presentation\">reinforces this commitment by providing <\/span><span dir=\"ltr\" role=\"presentation\">real<\/span><span dir=\"ltr\" role=\"presentation\">&#8211;<\/span><span dir=\"ltr\" role=\"presentation\">time, continuous verification of brand suitability for every episode in our marketplace. This gives advertisers <\/span><span dir=\"ltr\" role=\"presentation\">confidence that their messaging aligns with content that reflects their values across our extensiv<\/span><span dir=\"ltr\" role=\"presentation\">e podcast network,\u201d <\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">said <\/span><strong><span dir=\"ltr\" role=\"presentation\">Rick Selah, Chief Revenue Officer of Libsyn<\/span><span dir=\"ltr\" role=\"presentation\">.<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The following rates, denoted as cost per thousand or CPM, are published monthly to provide comprehensive podcast advertising solutions for creators, advertisers, and agencies. We release the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads\u2019 network of thousands of shows.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d99fc8 elementor-widget elementor-widget-heading\" data-id=\"6d99fc8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">September 2024 Podcast Ad Rates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26cbbc6 elementor-widget elementor-widget-text-editor\" data-id=\"26cbbc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span dir=\"ltr\" role=\"presentation\">For September 2024, the <\/span><strong><span dir=\"ltr\" role=\"presentation\">average CPM rate<\/span><\/strong> <span dir=\"ltr\" role=\"presentation\">for a 60<\/span><span dir=\"ltr\" role=\"presentation\">&#8211;<\/span><span dir=\"ltr\" role=\"presentation\">second ad spot was $21.<\/span><span dir=\"ltr\" role=\"presentation\">37<\/span><span dir=\"ltr\" role=\"presentation\">. This represents a slight <\/span><span dir=\"ltr\" role=\"presentation\">increase <\/span><span dir=\"ltr\" role=\"presentation\">compared to the previous month&#8217;s CPM rate of $21.36 in August 2024. However, <\/span><span dir=\"ltr\" role=\"presentation\">t<\/span><span dir=\"ltr\" role=\"presentation\">he September 2024 CPM rate <\/span><span dir=\"ltr\" role=\"presentation\">was below the prior year September 2023 CPM rate of $22.84.<\/span><\/p>\n<p class=\"p2\">The three <b>highest CPM categories<\/b> in September based on delivered advertising were:<\/p>\n<ul class=\"ul1\">\n<li class=\"li2\">Government: $31<\/li>\n<li class=\"li2\">Technology: $29<\/li>\n<li class=\"li2\">Health &amp; Fitness: $24<\/li>\n<\/ul>\n<p class=\"p2\">Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more <b>accessible CPM rates<\/b> include <strong><span dir=\"ltr\" role=\"presentation\">Kids &amp; Family, Sports, <\/span><\/strong><span dir=\"ltr\" role=\"presentation\">and<\/span><strong><span dir=\"ltr\" role=\"presentation\"> History, <\/span><\/strong><span dir=\"ltr\" role=\"presentation\">which averaged around the high teens to low 20s in September.<\/span><\/p>\n<p class=\"p1\">Historical data dating back to 2020 can be found on the <a href=\"https:\/\/www.advertisecast.com\/podcast-advertising-rates\"><span class=\"s2\">Libsyn Ads site<\/span><\/a>, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.\u00a0<\/p>\n<p class=\"p2\">Interested in podcast advertising?\u00a0 Connect with our team and get started <a href=\"https:\/\/www.advertisecast.com\/contact-rep?ref=podcast-advertising\"><span class=\"s2\">here<\/span><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you are looking into advertising on podcasts, podcast ad rates (or CPM \u2014 Cost Per Thousand) are probably top of mind. To this end, we give you the September 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month\u2019s rates to allow advertisers and podcasters to monitor market pricing and to foster [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":16003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1821,1740,2033],"tags":[1822,2124,2177,2178,2156,2072,1200,1824,1685,2233,2234],"class_list":["post-15994","post","type-post","status-archive","format-standard","has-post-thumbnail","hentry","category-current-cpm-rates","category-libsynads","category-podcast-monetization","tag-cpm","tag-current-podcast-advertising-rates","tag-libsyn-ads-podcast-ad-rates","tag-libsyn-ads-podcast-advertising-rates","tag-libsyn-podcast-advertising-rates","tag-podcast-ad-rates","tag-podcast-advertising","tag-podcast-advertising-rates","tag-podcast-monetization","tag-september-2024-podcast-ad-rates","tag-september-24-podcast-advertising-rates"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you are looking at podcast advertising, CPMs \u2014 Cost Per Thousand \u2014 are probably top of mind. 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