{"id":18228,"date":"2026-09-23T13:16:29","date_gmt":"2026-09-23T17:16:29","guid":{"rendered":"https:\/\/libsyn.com\/blog\/?p=18228"},"modified":"2026-09-23T13:17:43","modified_gmt":"2026-09-23T17:17:43","slug":"podcast-sponsorship","status":"publish","type":"post","link":"https:\/\/libsyn.com\/blog\/podcast-sponsorship\/","title":{"rendered":"Podcast Sponsorship: How to Get Podcast Sponsors and What They Pay"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18228\" class=\"elementor elementor-18228\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02b4112 e-flex e-con-boxed e-con e-parent\" data-id=\"02b4112\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f61571 elementor-widget elementor-widget-text-editor\" data-id=\"5f61571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podcast sponsorship is an agreement in which a brand pays to be featured in a podcast, usually through a host-read or produced ad. Most deals are priced by CPM\u2014the cost per 1,000 downloads or impressions\u2014or by a negotiated flat fee.<\/p><p>Creators often ask what sponsors pay and how to find them. The answers depend on the audience, ad format, placement, sales route, and how closely the show\u2019s listeners match the advertiser\u2019s target customer.<\/p><p>Audience size matters, but it&#8217;s only one part of the deal. A smaller show with a clearly defined audience can still be attractive to the right advertiser, particularly when the creator can show reliable reach and a strong fit between the sponsor and the people listening.<\/p><h2>What Is Podcast Sponsorship?<\/h2><p>A podcast sponsorship is a commercial agreement between a podcast and an advertiser. The advertiser pays to reach the show\u2019s audience, and the podcast delivers an agreed set of ad placements or mentions.<\/p><p>The terms of a deal typically cover which episodes or dates the campaign will run, the number and length of the ads, where they will appear, any required talking points or disclosures, the call to action, and how performance will be reported.<\/p><p>Some sponsorships are sold directly between a creator and a brand. Others are arranged through a network, marketplace, or agency. The ad itself may be host-read or pre-produced, and it may be built into an episode or inserted dynamically.<\/p><h3>Podcast Sponsorship vs. Podcast Advertising vs. Affiliate Deals<\/h3><p>Even though these terms often overlap, they describe different things.<\/p><ul><li><strong>Podcast sponsorship<\/strong> usually implies a direct relationship between the show and the brand, often with a host-read endorsement or recurring campaign.<\/li><li><strong>Podcast advertising<\/strong> is broader, including direct sponsorships as well as dynamically inserted and programmatic ads sold across individual shows or networks.<\/li><li><strong>Affiliate marketing<\/strong> pays the creator when a listener completes a tracked action, usually a purchase.<\/li><\/ul><h2>Types of Podcast Sponsorship<\/h2><p>Podcast sponsorships vary by who delivers the ad, where it appears, how it is inserted, and how the deal is priced.<\/p><h3>Host-Read Ads<\/h3><p>A host-read ad is recorded by the podcast host, usually from advertiser-approved talking points. The advertiser usually provides required points, but the host may have room to describe the product in their own words or share relevant personal experience.<\/p><h3>Producer-Read and Programmatic Ads<\/h3><p>A producer-read or pre-produced ad uses creative supplied by the advertiser or recorded separately from the show.<\/p><p>\u201cProgrammatic\u201d refers to how ads are bought and delivered rather than who reads them. These campaigns use automated systems, like <strong><a href=\"https:\/\/libsyn.com\/automatic-podcast-ads\/\">Libsyn&#8217;s Automatic Podcast Ads<\/a><\/strong>, to place ads across eligible podcast inventory based on criteria such as location, category, or audience characteristics.<\/p><h3>Pre-Roll, Mid-Roll, and Post-Roll Ads<\/h3><p>A pre-roll ad runs near the beginning of an episode, a mid-roll ad appears during the episode, and a post-roll ad runs near the end. Placement can affect campaign pricing and value, depending on the seller and campaign.<\/p><h3>Baked-In vs. Dynamically Inserted Ads<\/h3><p>A baked-in ad is permanently built into the episode audio and stays there unless the episode is edited. A dynamically inserted ad, on the other hand, remains separate from the episode file, so it can run for a set period, be replaced later, or appear across eligible episodes in a show\u2019s back catalog.<\/p><h3>CPM vs. Flat-Fee vs. Hybrid Deals<\/h3><p>Sponsorships also vary in how they\u2019re priced. For example, CPM-based deals scale with the number of qualifying downloads or impressions delivered, while direct sponsorships may use a flat fee for an agreed package of placements. Hybrid deals combine guaranteed payment with a performance component, such as commission on purchases made through a promo code or tracked link. Affiliate-only arrangements are different: the creator is paid for the resulting action rather than for the ad placement itself.<\/p><p>A creator can use different types or formats of podcast ads in each episode. The work involved, though, and the kinds of campaigns it typically supports can vary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14e245f elementor-widget elementor-widget-html\" data-id=\"14e245f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"UTF-8\" \/>\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" \/>\n  <title>Podcast Sponsorship Formats<\/title>\n\n  <link\n    href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600&display=swap\"\n    rel=\"stylesheet\"\n  \/>\n\n  <style>\n    body {\n      font-family: 'Inter', sans-serif;\n      background: #f5f5f5;\n      padding: 2rem;\n    }\n\n    .cmp-table {\n      width: 100%;\n      border-collapse: separate;\n      border-spacing: 0;\n      table-layout: fixed;\n    }\n\n    .cmp-table th {\n      background: #ADED38;\n      color: #000;\n      font-weight: 600;\n      font-size: 15px;\n      padding: 14px 18px;\n      text-align: left;\n      vertical-align: middle;\n      border-top: 1px solid #c8e030;\n      border-bottom: 1px solid #c8e030;\n      border-right: 1px solid #c8e030;\n      line-height: 1.4;\n    }\n\n    .cmp-table th:first-child {\n      border-left: 1px solid #c8e030;\n      border-top-left-radius: 30px;\n    }\n\n    .cmp-table th:last-child {\n      border-top-right-radius: 30px;\n    }\n\n    .cmp-table td {\n      background: #fff;\n      color: #000;\n      font-size: 14px;\n      font-weight: 400;\n      padding: 14px 18px;\n      text-align: left;\n      vertical-align: middle;\n      line-height: 1.6;\n      border-bottom: 1px solid #e5e5e5;\n      border-right: 1px solid #e5e5e5;\n    }\n\n    .cmp-table td:first-child {\n      border-left: 1px solid #e5e5e5;\n    }\n\n    .cmp-table tbody tr:hover td {\n      background: #f9f9f9;\n    }\n\n    @media (max-width: 767px) {\n      .cmp-table th,\n      .cmp-table td {\n        font-size: 13px;\n        padding: 12px 10px;\n      }\n    }\n  <\/style>\n<\/head>\n\n<body>\n  <table class=\"cmp-table\">\n    <colgroup>\n      <col style=\"width: 30%;\" \/>\n      <col style=\"width: 25%;\" \/>\n      <col style=\"width: 45%;\" \/>\n    <\/colgroup>\n\n    <thead>\n      <tr>\n        <th>Format \/ Approach<\/th>\n        <th>Creator Effort<\/th>\n        <th>Best Fit<\/th>\n      <\/tr>\n    <\/thead>\n\n    <tbody>\n      <tr>\n        <td>Host-read ad<\/td>\n        <td>Higher<\/td>\n        <td>Direct and premium sponsorships<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Pre-produced<\/td>\n        <td>Lower<\/td>\n        <td>Campaigns running across multiple shows<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Baked-in<\/td>\n        <td>Medium<\/td>\n        <td>Sponsorships intended to remain with an episode<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Dynamically inserted<\/td>\n        <td>Lower<\/td>\n        <td>Timed campaigns and back-catalog monetization<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Programmatic<\/td>\n        <td>Lower<\/td>\n        <td>Scaled, low-touch advertising<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580f8ce elementor-widget elementor-widget-text-editor\" data-id=\"580f8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How Much Do Podcast Sponsors Pay?<\/h2><p><span style=\"font-weight: 400;\">For CPM-based podcast sponsorships, current Libsyn Ads rates run roughly $7\u2013$26 per 1,000 downloads or impressions, depending on the ad unit, duration, placement, and inventory. Host-read placements tend to sit at the higher end of that range, while <strong><a href=\"https:\/\/libsyn.com\/automatic-podcast-ads\/\">programmatic inventory<\/a><\/strong> is typically lower.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0909d9f elementor-widget elementor-widget-html\" data-id=\"0909d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"UTF-8\" \/>\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" \/>\n  <title>Podcast Sponsorship Rates<\/title>\n\n  <link\n    href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600&display=swap\"\n    rel=\"stylesheet\"\n  \/>\n\n  <style>\n    body {\n      font-family: 'Inter', sans-serif;\n      background: #f5f5f5;\n      padding: 2rem;\n    }\n\n    .cmp-table {\n      width: 100%;\n      border-collapse: separate;\n      border-spacing: 0;\n      table-layout: fixed;\n    }\n\n    .cmp-table th {\n      background: #ADED38;\n      color: #000;\n      font-weight: 600;\n      font-size: 15px;\n      padding: 14px 18px;\n      text-align: left;\n      vertical-align: middle;\n      border-top: 1px solid #c8e030;\n      border-bottom: 1px solid #c8e030;\n      border-right: 1px solid #c8e030;\n      line-height: 1.4;\n    }\n\n    .cmp-table th:first-child {\n      border-left: 1px solid #c8e030;\n      border-top-left-radius: 30px;\n    }\n\n    .cmp-table th:last-child {\n      border-top-right-radius: 30px;\n    }\n\n    .cmp-table td {\n      background: #fff;\n      color: #000;\n      font-size: 14px;\n      font-weight: 400;\n      padding: 14px 18px;\n      text-align: left;\n      vertical-align: middle;\n      line-height: 1.6;\n      border-bottom: 1px solid #e5e5e5;\n      border-right: 1px solid #e5e5e5;\n    }\n\n    .cmp-table td:first-child {\n      border-left: 1px solid #e5e5e5;\n    }\n\n    .cmp-table tbody tr:hover td {\n      background: #f9f9f9;\n    }\n\n    @media (max-width: 767px) {\n      .cmp-table th,\n      .cmp-table td {\n        font-size: 13px;\n        padding: 12px 10px;\n      }\n    }\n  <\/style>\n<\/head>\n\n<body>\n  <table class=\"cmp-table\">\n    <colgroup>\n      <col style=\"width: 20%;\" \/>\n      <col style=\"width: 15%;\" \/>\n      <col style=\"width: 15%;\" \/>\n      <col style=\"width: 30%;\" \/>\n      <col style=\"width: 20\n      %;\" \/>\n    <\/colgroup>\n\n    <thead>\n      <tr>\n        <th>Ad Unit<\/th>\n        <th>Creative<\/th>\n        <th>Duration<\/th>\n        <th>Placement \/ Inventory<\/th>\n        <th>Published CPM<\/th>\n      <\/tr>\n    <\/thead>\n\n    <tbody>\n      <tr>\n        <td>Baked-in host-read<\/td>\n        <td>Host-read<\/td>\n        <td>30 sec.<\/td>\n        <td>Pre- or mid-roll on a new episode<\/td>\n        <td>$18\u2013$22*<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Baked-in host-read<\/td>\n        <td>Host-read<\/td>\n        <td>60 sec.<\/td>\n        <td>Pre- or mid-roll on a new episode<\/td>\n        <td>$24\u2013$26*<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Dynamic episodic<\/td>\n        <td>Host-read or pre-produced<\/td>\n        <td>30 or 60 sec.<\/td>\n        <td>Pre- or mid-roll on a new episode<\/td>\n        <td>$18\u2013$22<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Dynamic full\/back catalog<\/td>\n        <td>Host-read or pre-produced<\/td>\n        <td>30 or 60 sec.<\/td>\n        <td>Pre- or mid-roll across eligible catalog episodes<\/td>\n        <td>$14\u2013$16<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Programmatic<\/td>\n        <td>Pre-produced<\/td>\n        <td>30 or 60 sec.<\/td>\n        <td>Pre- or mid-roll across eligible episodes<\/td>\n        <td>$12\u2013$15<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c743e90 elementor-widget elementor-widget-text-editor\" data-id=\"c743e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To estimate the gross price of an ad placement:<\/span><\/p><p><b>30-day episode downloads \u00d7 CPM \u00f7 1,000 = gross ad price<\/b><\/p><p><span style=\"font-weight: 400;\">At a $25 CPM, a show averaging 1,000 downloads would price one placement at about $25. At 10,000 downloads, that becomes $250. At 100,000 downloads, it becomes $2,500.<\/span><\/p><p><span style=\"font-weight: 400;\">Note that these figures are reference rates, not guaranteed creator earnings or take-home pay. Category, audience, placement, demand, and the sales arrangement can all change the price.<\/span><\/p><p><span style=\"font-weight: 400;\">For more on podcast advertising growth and industry ad spend, see our <strong><a href=\"https:\/\/libsyn.com\/blog\/podcast-statistics-2026-listeners-downloads-ad-spend-and-industry-growth\/\">Podcast Statistics 2026 report<\/a><\/strong>.<\/span><\/p><h2>How Many Downloads Do You Need to Get a Sponsor?<\/h2><p><span style=\"font-weight: 400;\">There is no industry-wide <strong><a href=\"https:\/\/libsyn.com\/blog\/how-to-grow-your-podcast-audience-from-0-to-10000\/\">minimum number of downloads<\/a> <\/strong>required to get a podcast sponsor. The threshold depends on how you are selling the sponsorship and what the advertiser values.<\/span><\/p><p><span style=\"font-weight: 400;\">For direct deals, smaller audiences can still be commercially useful when they are concentrated around a particular topic, profession, or location. Libsyn\u2019s former VP of Podcaster Relations, Rob Walch, has previously pointed to local advertising as an option even for shows with around <\/span>250 downloads per episode, particularly when those listeners overlap closely with the business\u2019s customer base.<\/p><p>Larger marketplaces set their own eligibility requirements. The Libsyn Ads Marketplace currently requires 20,000 downloads per episode for its managed sponsorship program. <strong><a href=\"https:\/\/libsyn.com\/automatic-podcast-ads\/\">Libsyn\u2019s Automatic Podcast Ads<\/a><\/strong>, by contrast, has no minimum download requirement.<\/p><p>Audience size can also affect CPM, but reach is only part of what an advertiser is buying. A smaller show with a clearly defined audience may be more valuable to a particular sponsor than a larger show whose listeners are less relevant to the campaign.<\/p><p><span style=\"font-weight: 400;\">Before pitching sponsors, you should be able to show a consistent publishing history, describe your audience clearly, provide recent and verifiable performance numbers, and package that information in a media kit.<\/span><\/p><h2>How to Get Podcast Sponsors: Six Routes<\/h2><p><span style=\"font-weight: 400;\">How you find podcast sponsors depends on your audience, how closely it matches an advertiser\u2019s customers, and how much of the sales process you want to handle yourself. Some routes put you directly in front of brands; others bring advertisers to you or hand more of the sales work to a marketplace or agency.<\/span><\/p><h3>List Your Show on a Podcast Ad Marketplace<\/h3><p><span style=\"font-weight: 400;\">A podcast ad marketplace connects shows with advertisers already buying podcast media. You provide your show information, audience data, and available inventory, and the marketplace can include your podcast in relevant advertiser proposals.<\/span><\/p><p><span style=\"font-weight: 400;\">Libsyn Ads\u2014formerly AdvertiseCast\u2014adds a dedicated sales team to that model. The team pitches eligible shows to brands and agencies, manages the advertiser relationship and campaign logistics, and brings opportunities back to creators, who decide which ad buys to accept.<\/span><\/p><p><span style=\"font-weight: 400;\">This route suits established shows that want broader advertiser access without building their own sales operation, though opportunities depend on when the show matches an active campaign.<\/span><\/p><h3>Pitch Brands You Already Use or Mention<\/h3><p><span style=\"font-weight: 400;\">Direct outreach gives you more control over the advertiser relationship, pricing, and package you offer.<\/span><\/p><p><span style=\"font-weight: 400;\">Start with brands that already make sense for your show\u2014products you use, companies you have discussed organically, or businesses serving the same audience. Your pitch should explain who listens, how many people a typical episode reaches, why that audience matters to the brand, and what you are offering.<\/span><\/p><p><span style=\"font-weight: 400;\">This route suits creators who want to choose their sponsors and manage those relationships directly. However, the tradeoff is time: you handle research, outreach, negotiation, campaign management, and reporting, and the sales cycle depends on the brand\u2019s budget and planning process.<\/span><\/p><h3>Approach Local and Regional Advertisers<\/h3><p><span style=\"font-weight: 400;\">Look for local businesses that already advertise in magazines, event programs, newsletters, or trade publications in your area. Libsyn\u2019s former VP of Podcaster Relations, Rob Walch, recommends these sources because they show you which businesses are already spending money to promote themselves locally.<\/span><\/p><p><span style=\"font-weight: 400;\">Then narrow that list to businesses whose customers are likely to overlap with your listeners. Even a podcast with around 250 downloads per episode may have value when those listeners are concentrated in the advertiser\u2019s market. And when you pitch, focus on where your listeners are, who they are, and why they are relevant to the business.<\/span><\/p><p><span style=\"font-weight: 400;\">This route is particularly relevant for podcasts with a strong geographic or community focus. Because these deals are usually sourced directly, timing depends on your outreach and the advertiser\u2019s current needs and budget.<\/span><\/p><h3>Make It Easy for Sponsors to Find You<\/h3><p><span style=\"font-weight: 400;\">Not every sponsorship starts with outbound outreach. Advertisers and agencies also research shows directly, so <strong><a href=\"https:\/\/libsyn.com\/blog\/ways-to-make-money-with-your-podcast-podroll\/\">make it clear that you accept sponsorships<\/a><\/strong> and give them an easy way to evaluate the opportunity.<\/span><\/p><p><span style=\"font-weight: 400;\">A sponsor page can include a short audience description, recent episode reach, available ad formats, contact information, and a link to your podcast media kit. You can also mention sponsorship availability in your show notes, podcast website, or feed description.<\/span><\/p><p><span style=\"font-weight: 400;\">This route suits creators who want to build an inbound path alongside active outreach. It takes time to generate opportunities, but once the information is in place, interested buyers have a clear next step.<\/span><\/p><h3>Use Affiliate Programs as a Stepping Stone to Paid Deals<\/h3><p><span style=\"font-weight: 400;\">Affiliate programs pay you when a listener completes a tracked action, such as making a purchase through a promo code or link. While that is different from a paid sponsorship, it can give you useful evidence that your audience responds to relevant recommendations.<\/span><\/p><p><span style=\"font-weight: 400;\">If a product consistently generates sales, you can use those results when pitching the brand\u2014or similar advertisers\u2014for a guaranteed fee or hybrid deal.<\/span><\/p><p><span style=\"font-weight: 400;\">This route is often quicker to start than a negotiated sponsorship and can suit creators who do not yet have campaign results to show. Earnings vary by program, so the value is as much in the performance data as in the immediate revenue.<\/span><\/p><h3>Work With Agencies and Media Buyers<\/h3><p><span style=\"font-weight: 400;\">Agencies and media buyers plan podcast campaigns on behalf of advertisers, often across multiple shows at once. They typically look for podcasts with reliable reach, clear audience data, and enough available inventory to support a broader campaign.<\/span><\/p><p><span style=\"font-weight: 400;\">These relationships tend to come with more formal buying requirements, such as defined flight dates, standardized reporting, insertion orders, category restrictions, and terms for underdelivery.<\/span><\/p><p><span style=\"font-weight: 400;\">This route is best suited to <strong><a href=\"https:\/\/libsyn.com\/libsynpro-enterprise-podcasting\/\">established shows that are ready to work within a professional media-buying process<\/a><\/strong>. Campaigns may also be planned well in advance, so opportunities often depend on when your show fits an advertiser\u2019s audience, timing, and budget.<\/span><\/p><h2>Build a Podcast Media Kit Sponsors Will Actually Read<\/h2><p><span style=\"font-weight: 400;\">A podcast media kit should give a buyer enough information to decide quickly whether your show fits a campaign. In your kit, lead with current audience and performance data rather than the history of the show or lifetime downloads.<\/span><\/p><p><span style=\"font-weight: 400;\">Include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average 30-day downloads per episode, ideally from<strong><a href=\"https:\/\/libsyn.com\/blog\/iab-podcast-statistics\/\"> IAB-certified analytics<\/a><\/strong><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience demographics and geography you can substantiate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/libsyn.com\/blog\/how-to-measure-podcast-success-the-8-metrics-that-actually-matter\/\">Consumption rate or other engagement data<\/a> <\/strong>where available<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publishing cadence and available ad formats<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rates or starting rates<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Past sponsor results, such as conversions or promo-code performance<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact information and a clear next step<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Measurement standards also matter. <strong><a href=\"https:\/\/iabtechlab.com\/standards\/podcast-measurement-guidelines\/\">IAB Tech Lab\u2019s Podcast Measurement Guidelines<\/a><\/strong> establish common definitions and filtering practices for downloads, listeners, and ad delivery. Some advertisers will only count 80\u201385% of non-certified download numbers\u2014or reject them entirely because those figures have not been independently verified against the industry standard. <\/span><strong><a href=\"https:\/\/libsyn.com\/libsyn-podcast-hosting-features\/analytics\/\">Libsyn\u2019s IAB-certified podcast analytics<\/a><\/strong><span style=\"font-weight: 400;\"> give creators numbers that buyers can evaluate against that common standard.<\/span><\/p><h2>How to Pitch a Podcast Sponsor (With Email Templates)<\/h2><p><span style=\"font-weight: 400;\">A strong sponsor pitch gets to the commercial case quickly: who your audience is, how many people you reach, why the brand is relevant to those listeners, and what you are offering.<\/span><\/p><p><span style=\"font-weight: 400;\">Keep the first email short. Your media kit can carry the supporting detail.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-802be14 elementor-widget elementor-widget-html\" data-id=\"802be14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"\n  background: #f7f8fa;\n  border: 1px solid #e2e5ea;\n  border-radius: 12px;\n  padding: 24px 28px;\n  margin: 24px 0;\n  color: #2f405c;\n  font-family: inherit;\n  font-size: 16px;\n  line-height: 1.65;\n\">\n  <p style=\"margin: 0 0 24px;\">\n    <strong>Subject: Sponsorship opportunity: [Podcast Name] \u00d7 [Brand]<\/strong>\n  <\/p>\n\n  <p style=\"margin: 0 0 18px;\">\n    Hi [Name],\n  <\/p>\n\n  <p style=\"margin: 0 0 18px;\">\n    I host [Podcast], a show for [specific audience] about [subject]. New episodes average [X verified downloads] within 30 days.\n  <\/p>\n\n  <p style=\"margin: 0 0 18px;\">\n    I\u2019m reaching out because [specific connection between the brand and your audience].\n  <\/p>\n\n  <p style=\"margin: 0 0 18px;\">\n    We have sponsorship availability for [dates\/episodes], including [placement or package]. I\u2019d be happy to send our media kit with audience details, rates, and availability.\n  <\/p>\n\n  <p style=\"margin: 0;\">\n    Best,<br>\n    [Name]\n  <\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a8ca1 elementor-widget elementor-widget-text-editor\" data-id=\"84a8ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A follow-up should add context rather than simply resend the original pitch:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b1b46 elementor-widget elementor-widget-html\" data-id=\"a0b1b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"\n  background: #f7f8fa;\n  border: 1px solid #e2e5ea;\n  border-radius: 12px;\n  padding: 24px 28px;\n  margin: 24px 0;\n  color: #2f405c;\n  font-family: inherit;\n  font-size: 16px;\n  line-height: 1.65;\n\">\n  <p style=\"margin: 0 0 24px;\">\n    <strong>Subject: Re: [Podcast Name] \u00d7 [Brand]<\/strong>\n  <\/p>\n\n  <p style=\"margin: 0 0 18px;\">\n    Hi [Name],\n  <\/p>\n\n  <p style=\"margin: 0 0 18px;\">\n    Following up on my note below. We have [relevant episode, series, or campaign window] coming up on [date], which could be a particularly good fit for [Brand].\n  <\/p>\n\n  <p style=\"margin: 0 0 18px;\">\n    If podcast sponsorship is on your upcoming media plan, I can send availability and rates.\n  <\/p>\n\n  <p style=\"margin: 0;\">\n    Best,<br>\n    [Name]\n  <\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c23745e elementor-widget elementor-widget-text-editor\" data-id=\"c23745e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once a campaign has run, lead a renewal conversation with the results:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3faab59 elementor-widget elementor-widget-html\" data-id=\"3faab59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"\n  background: #f7f8fa;\n  border: 1px solid #e2e5ea;\n  border-radius: 12px;\n  padding: 24px 28px;\n  margin: 24px 0;\n  color: #2f405c;\n  font-family: inherit;\n  font-size: 16px;\n  line-height: 1.65;\n\">\n  <p style=\"margin: 0 0 24px;\">\n    <strong>Subject: [Podcast Name] \u00d7 [Brand]: Campaign results + next availability<\/strong>\n  <\/p>\n\n  <p style=\"margin: 0 0 18px;\">\n    Hi [Name],\n  <\/p>\n\n  <p style=\"margin: 0 0 18px;\">\n    Your campaign on [Podcast] delivered [X verified downloads\/impressions] across [episodes], with [promo-code uses, conversions, or other agreed result, if available].\n  <\/p>\n\n  <p style=\"margin: 0 0 18px;\">\n    We have availability for [next relevant dates or series]. Let me know if you\u2019d like to discuss another campaign.\n  <\/p>\n\n  <p style=\"margin: 0;\">\n    Thanks,<br>\n    [Name]\n  <\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85f1508 elementor-widget elementor-widget-text-editor\" data-id=\"85f1508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Keep in mind that generic outreach, inflated audience claims, and a pitch that\u2019s not specific to the brand make it harder for a buyer to evaluate the opportunity.<\/span><\/p><p><span style=\"font-weight: 400;\">For a first direct deal, price the specific package you are selling rather than offering an open-ended discount. An introductory rate can make sense when you are establishing campaign history, but define the placements and duration so that temporary pricing does not become the default for future campaigns.<\/span><\/p><h2>Who Sponsors Podcasts?<\/h2><p><span style=\"font-weight: 400;\">Podcast advertisers span categories including consumer goods, financial services, software, health and wellness, entertainment, telecommunications, education, and professional services. Current major podcast advertisers include brands like Quince, Amazon, BetterHelp, T-Mobile, and Toyota, according to <\/span><span style=\"font-weight: 400;\">Magellan AI\u2019s latest spending rankings.<\/span><\/p><p><span style=\"font-weight: 400;\">Across those categories, recent <\/span><span style=\"font-weight: 400;\">Libsyn Ads campaigns<\/span><span style=\"font-weight: 400;\"> include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Teachers Off Duty + Shopify:<\/b><span style=\"font-weight: 400;\"> Shopify reaches an audience of educators and working adults, including listeners who may run side businesses or entrepreneurial projects.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>10% Happier with Dan Harris + Huel:<\/b><span style=\"font-weight: 400;\"> The Huel brand fits naturally with a show centered on health, habits, and self-improvement.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Berner Phone + Mint Mobile:<\/b><span style=\"font-weight: 400;\"> As a broad consumer service, Mint Mobile reaches listeners through a comedy and lifestyle show with wide consumer appeal.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These examples are useful as models for audience fit, not as a ready-made podcast sponsors list. When researching prospective sponsors, look for brands already advertising in your category or reaching customers similar to your listeners.<\/span><\/p><h2>Deliver, Report, and Renew<\/h2><p><span style=\"font-weight: 400;\">Once a sponsor says yes, confirm the campaign terms before recording: flight dates, placement, ad length, required talking points and disclosures, call to action, reporting window, and any category exclusivity or makegood terms.<\/span><\/p><p><span style=\"font-weight: 400;\">After the campaign, <strong><a href=\"https:\/\/libsyn.com\/blog\/how-to-measure-podcast-success-the-8-metrics-that-actually-matter\/\">report the numbers<\/a><\/strong> you agreed on in advance. That may include 30-day downloads, delivered impressions, promo-code uses, tracked conversions, or another campaign-specific result. Keep podcast reach and downstream conversions separate so the advertiser can see both delivery and response.<\/span><\/p><p><span style=\"font-weight: 400;\">If the campaign met its obligations and another relevant flight is coming up, ask about the renewal while the buyer still has the results and creative fresh at hand.<\/span><\/p><h2>Mistakes That Cost You Podcast Sponsorship Deals<\/h2><p><span style=\"font-weight: 400;\">A few issues can weaken an otherwise solid sponsorship:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using <strong><a href=\"https:\/\/libsyn.com\/blog\/iab-podcast-statistics\/\">numbers you cannot substantiate<\/a><\/strong><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not including a media kit<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pitching brands with little connection to your listeners<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Underpricing a package without defining the scope<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Failing to report results.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Treating every campaign as a one-off<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">You should know what you are selling, what the advertiser will receive, how performance will be measured, and what happens after the campaign ends.<\/span><\/p><h2>Turn Your Podcast Audience Into an Advertising Opportunity<\/h2><p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/libsyn.com\/libsyn-podcast-hosting-features\/podcast-hosting\/\">Libsyn&#8217;s podcast hosting platform<\/a><\/strong> combines IAB v2.2-certified measurement with <strong><a href=\"https:\/\/libsyn.com\/podcast-monetization\/\">monetization tools<\/a><\/strong> that help creators turn that audience into advertising revenue.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/libsyn.com\/automatic-podcast-ads\/\">Explore Libsyn Ads<\/a><\/strong> t<\/span><span style=\"font-weight: 400;\">o see how your podcast can connect with brands and campaigns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e01ac9e elementor-widget elementor-widget-heading\" data-id=\"e01ac9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5741f uael-faq-box-layout-yes align-at-left elementor-widget elementor-widget-uael-faq\" data-id=\"2a5741f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id='uael-faq-wrapper-443' class=\"uael-faq-wrapper\">\n\t\t\t\t<div class=\"uael-faq-container uael-faq-layout-accordion\" data-layout=\"accordion\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-f5cc42e\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-f5cc42e uael-question-span\" tabindex=\"0\" id=\"uael-faq-1-6ad573fe62fea\">How much do podcast sponsors pay per episode?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p><span style=\"font-weight: 400;\">Many podcast sponsors buy on a CPM basis. At a $25 CPM, an episode with 10,000 qualifying downloads would represent about $250 in gross value for one ad placement. Final pricing depends on format, placement, audience and the sales agreement.<\/span><\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-ca1f315\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-ca1f315 uael-question-span\" tabindex=\"0\" id=\"uael-faq-2-6ad573fe6306f\">How many listeners do you need for sponsors?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p><span style=\"font-weight: 400;\">There is no universal minimum. Direct and local sponsorships may be possible with a small, concentrated audience, while formal marketplaces may impose minimum reach requirements. Libsyn Ads currently requires 20,000 downloads per episode for its full-service marketplace.<\/span><\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-bf356be\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-bf356be uael-question-span\" tabindex=\"0\" id=\"uael-faq-3-6ad573fe630a3\">How do I find sponsors for a small podcast?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p><span style=\"font-weight: 400;\">Start with businesses that have a specific reason to reach your audience. Local companies, niche products, professional services and brands you already use can be more realistic prospects than major national advertisers buying at scale.<\/span><\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-00cc01a\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-00cc01a uael-question-span\" tabindex=\"0\" id=\"uael-faq-4-6ad573fe630d2\">What is a good podcast CPM?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p><span style=\"font-weight: 400;\">Current published Libsyn Ads rates put host-read ads around $24\u2013$26 CPM, with other formats generally lower. Category, audience fit, ad length, placement and demand can move that number in either direction.<\/span><\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-080d3d8\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-080d3d8 uael-question-span\" tabindex=\"0\" id=\"uael-faq-5-6ad573fe6311c\">Do I need a podcast media kit to get sponsors?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p><span style=\"font-weight: 400;\">A media kit is not a legal requirement, but it makes the sales process easier. It gives advertisers one place to see the show\u2019s audience, current reach, available formats, rates and contact information.<\/span><\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-fc30aea\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-fc30aea uael-question-span\" tabindex=\"0\" id=\"uael-faq-6-6ad573fe6314f\">How do podcast sponsors track results?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p><span style=\"font-weight: 400;\">Campaigns may use verified downloads or impressions, unique audience, promo codes, dedicated URLs, conversion tracking or a combination of those measures. The right reporting depends on what the advertiser is trying to achieve.<\/span><\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54e9bcb e-flex e-con-boxed e-con e-parent\" data-id=\"54e9bcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What podcast sponsors pay in 2026, how many downloads you need, where to find sponsors, and how to pitch\u2014with CPM rate tables and pitch email 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