{"id":1860,"date":"2013-10-27T21:31:17","date_gmt":"2013-10-28T01:31:17","guid":{"rendered":"https:\/\/blog.libsyn.com\/?p=1860"},"modified":"2013-10-27T21:43:23","modified_gmt":"2013-10-28T01:43:23","slug":"big-podcast-data-todd-cochrane-4400-shows","status":"publish","type":"post","link":"https:\/\/libsyn.com\/blog\/big-podcast-data-todd-cochrane-4400-shows\/","title":{"rendered":"Big Podcast Data From Todd Cochrane From 4400 Shows"},"content":{"rendered":"<p><a href=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2013\/10\/bigdata.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1862 alignnone\" alt=\"podcast data from the state of podcasting by todd cochrane\" src=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2013\/10\/bigdata.jpg\" width=\"395\" height=\"395\" srcset=\"https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2013\/10\/bigdata.jpg 395w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2013\/10\/bigdata-80x80.jpg 80w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2013\/10\/bigdata-300x300.jpg 300w, https:\/\/libsyn.com\/blog\/wp-content\/uploads\/2013\/10\/bigdata-36x36.jpg 36w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><\/a><\/p>\n<p>Todd Cochrane and his <a href=\"http:\/\/podcastawards.com\" target=\"_blank\">Podcast Awards<\/a> gave out some pretty interesting data in his Podcast Union Address.<\/p>\n<h3>Here are some numbers that he mentioned taken from 4400 shows<\/h3>\n<p>7% Had non branded sites<br \/>\n93% Had branded podcast sites. Yeay!<br \/>\n37% Made folks dig for a podcast. Where is it?<br \/>\n44% no play or download the show<br \/>\n22% of video podcast did not have a video embed (and some were still using flash)<br \/>\n80% of video podcasters where only using YouTube but had no way to subscribe via a feed.<br \/>\n27% had invalid RSS feeds<br \/>\n21% had an RSS icon on the site<br \/>\n23% had an RSS buried in their site<br \/>\n56% did not have an RSS feed anywhere on the site<br \/>\n83% did have an iTunes link<br \/>\n23% had a Stitcher<br \/>\n31% Still have a Feedburner image<br \/>\n30% had an email<br \/>\n12% had a newsletter opt-in<br \/>\n15% had a call in number for the show<br \/>\n95% of sites had their own .com<br \/>\n92% were using WordPress<br \/>\n82% had less than 1 paragraph of show notes<br \/>\n71% audio only<br \/>\n15% video only<br \/>\n32% audio\/video + blog posts<br \/>\n29% Audio + video + blog posts<br \/>\n26% mobile phone ready<\/p>\n<p><strong>Interesting:<\/strong><\/p>\n<p><em>Weekly shows grow 69% faster<\/em><br \/>\n<em> Audio, video and blogging shows grow at a 42% higher rate<\/em><\/p>\n<p>How about that?<\/p>\n<p>What do you guys think about this data?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todd Cochrane and his Podcast Awards gave out some pretty interesting data in his Podcast Union Address. Here are some numbers that he mentioned taken from 4400 shows 7% Had non branded sites 93% Had branded podcast sites. Yeay! 37% Made folks dig for a podcast. Where is it? 44% no play or download the [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1860","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Todd Cochrane and his Podcast Awards gave out some pretty interesting data in his Podcast Union Address. 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Where is it? 44% no play or download the","twitter:creator":"@libsyn","twitter:image":"https:\/\/zj9rifyh9s.onrocket.site\/blog\/wp-content\/uploads\/2020\/02\/android-chrome-512x512-1.png"},"aioseo_meta_data":{"post_id":"1860","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-08 20:45:44","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2023-05-03 15:36:04","updated":"2025-10-08 20:45:44"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/libsyn.com\/blog\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/libsyn.com\/blog\/category\/uncategorized\/\" title=\"Uncategorized\">Uncategorized<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tBig Podcast Data From Todd Cochrane From 4400 Shows\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/libsyn.com\/blog"},{"label":"Uncategorized","link":"https:\/\/libsyn.com\/blog\/category\/uncategorized\/"},{"label":"Big Podcast Data From Todd Cochrane From 4400 Shows","link":"https:\/\/libsyn.com\/blog\/big-podcast-data-todd-cochrane-4400-shows\/"}],"_links":{"self":[{"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/posts\/1860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/comments?post=1860"}],"version-history":[{"count":3,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/posts\/1860\/revisions"}],"predecessor-version":[{"id":1864,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/posts\/1860\/revisions\/1864"}],"wp:attachment":[{"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/media?parent=1860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/categories?post=1860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libsyn.com\/blog\/wp-json\/wp\/v2\/tags?post=1860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}