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This series is all about showcasing Libsyn podcasters. Its sole purpose is to introduce these awesome podcasts to the world as well as share their podcasting insight to empower the community!<\/em><\/strong><\/p>\n We officially launched Making It Real<\/a> in April 2017, with the actual process of developing the show and finding guests starting approximately 2 months prior to that.<\/p>\n My co-host, Tate, and I both work for a product management training company that also sponsors our show.<\/p>\n We originally developed Making It Real as a supplement to some of the training programs that our company offers.<\/p>\n But the podcast quickly took on a life of its own and we now focus on a much wider audience and spend a lot more of our time on the show than we originally thought! Truly \u2013 it has become a passion for both of us.<\/p>\n Here\u2019s the official description:<\/p>\n Making It Real is a podcast dedicated to bringing new products to life. Each week, we spotlight a different small business owner or founder who has successfully brought a new product idea to market and who have lessons that they are willing to share with the world.<\/p>\n Designed for product managers, business leaders, and business owners alike, Making It Real provides real tools and advice on how to be a successful entrepreneur, intrapreneur, or any other type of \u201cpreneur\u201d that you like!<\/p>\n The unofficial description is that we speak with amazing guests who have brought really cool new products to market and are willing to share exactly how they did it.<\/p>\n Like most things with podcasting, our setup is continually evolving. We have a \u201cco-host with guest\u201d format, so Tate and I record our parts together in a much noisier room than we\u2019d prefer, with our guests calling in via Skype. But there\u2019s more to it than that, of course:<\/p>\n For the room treatment, we both have Clearsonic tabletop vocal booths to try to keep the echo down to an almost bearable level.<\/p>\n Tate uses a Rode Podcaster USB plugged directly into my mac, while I currently use a Rode Procaster going through a Focusrite Scarlett USB interface.<\/p>\n I was using a Blue Yeti for the earlier episodes, but the condenser mic was just too sensitive for our noisy space \u2013 so I moved to the Procaster, which is a dynamic mic, and makes the editing process a lot easier.<\/p>\n For my DAW, I use Logic Pro X. But this is where things get a little bit complicated.<\/p>\n I use a product called Loopback by Rogue Amoeba to create virtual devices that I can route into and out of Skype.<\/p>\n This way, our guests can hear both Tate and I through Skype, and we can also route their audio back into Logic Pro on a separate track.<\/p>\n In Logic Pro, I use Apple\u2019s native Audio MIDI Setup utility to create an aggregate device that allows my mic, Tate\u2019s mic, and the Skype audio to all be routed to separate channels, and therefore separate tracks.<\/p>\n This allows for a lot more flexibility during the editing process.<\/p>\n Finally, I use iZotope RX6 and some of Logic\u2019s native compressor plug-ins to clean everything up as much as possible during post-production.<\/p>\n Obviously, I\u2019m an audio geek \u2013 so I guess that helps a little.<\/p>\n We have a custom-developed WordPress site for our show and, of course, we use all the standard social media outlets for promotion.<\/p>\n We also try to spread the word about our podcast by asking our guests, and even our sponsor, to share episodes with their respective social media networks. This type of \u201ccross-promotion\u201d helps expose our show to networks of people that we might not otherwise have had immediate access to.<\/p>\n In addition to cross-promotion, we have spent a lot of time trying to figure out the \u201csecret sauce\u201d to discoverability. We\u2019ve played with the subtitle of our show, the individual episode titles, and just about everything that you can do with the episode descriptions without being \u201cspammy.\u201d We think we\u2019ve settled on some key words that are getting attention. But this is a constant journey that can honestly be a bit frustrating, but can also be a bit of fun (depending on the day you ask me).<\/p>\n Finally, we have tried to take full advantage of all the Libsyn destinations that are available to us. We figure – if our show is in as many places as possible, how can that be a bad thing?<\/p>\n Overall, getting our show to be noticed is a slow process to be sure, but we\u2019re being persistent. Next year, we\u2019re off to the podcast conferences to see what else we can learn!<\/p>\n I think our biggest learning continues to be around keyword optimization \u2013 and that is something that I wish we had paid more attention to when we launched.<\/p>\n I love the title of our show \u2013 but is it descriptive enough to be easily found? Probably not by itself.<\/p>\n What if we had launched with a better subtitle? Or even a different title altogether? Maybe we would have had an even better start.<\/p>\n We\u2019ve learned many other lessons along the way about finding the right guests, optimizing the editing process, and, as I said earlier, writing description and episode titles that truly count.<\/p>\n But I don\u2019t think I would have changed any of these things because half the fun has been in the learning. And there\u2019s certainly a lot more of that yet to come\u2026<\/p>\n If you\u2019ve ever wondered how in the world people <\/em>actually* get products to market, this is your show! There\u2019s nothing better than learning from those that have already done it before you and can help you avoid things that you might have not thought of with a sprinkle of inspiration to boot.*<\/p>\n Subscribe in Apple Podcasts<\/a>!<\/em><\/p>\n And if you happen to want to bring your own product (aka a new podcast!) to market and can\u2019t quite figure out what you need to do, please sign up for our FREE Monthly Podcasting QuickStart<\/a>! And then of course, we would love to have you host your podcast with us<\/a> \ud83d\ude42<\/strong><\/p>\n Save<\/span>Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" This series is all about showcasing Libsyn podcasters. Its sole purpose is to introduce these awesome podcasts to the world as well as share their podcasting insight to empower the community! Q & A with Bob from Making It Real When did you start podcasting? We officially launched Making It Real in April 2017, with […]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4384","post","type-post","status-publish","format-standard","hentry","category-rockin-libsyn-podcasts"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\nQ & A with Bob from Making It Real<\/h2>\n
\nWhen did you start podcasting?<\/h3>\n
Why did you start podcasting?<\/h3>\n
What\u2019s your show about?<\/h3>\n
What\u2019s your podcasting set-up? Hardware, software, CMS, etc.<\/h3>\n
How have you promoted your podcast?<\/h3>\n
What do you know now that you wish you knew when you started?<\/h3>\n
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