{"id":4503,"date":"2018-04-30T16:48:23","date_gmt":"2018-04-30T20:48:23","guid":{"rendered":"https:\/\/blog.libsyn.com\/?p=4503"},"modified":"2026-08-18T14:25:54","modified_gmt":"2026-08-18T18:25:54","slug":"libsyn-supports-googles-podcasting-strategy","status":"publish","type":"post","link":"https:\/\/libsyn.com\/blog\/libsyn-supports-googles-podcasting-strategy\/","title":{"rendered":"Podcast RSS Feed: How Libsyn Supports Google\u2019s Podcast Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A podcast RSS feed is the foundation of how your podcast is discovered, distributed, and indexed across search engines and podcast platforms. Google Search relies on a valid podcast RSS feed and a properly linked website to find your podcast episodes and make them eligible to appear in search results. If you host with Libsyn, your podcast RSS feed already meets Google\u2019s technical requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google has continued to improve how podcast content appears in Search, making it easier for listeners to discover podcasts directly from search results. Although the standalone Google Podcasts app was retired in 2024 and listeners were migrated to YouTube Music, Google Search still discovers podcast content through a valid RSS feed linked from your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing for Google\u2019s podcast discovery is simple. Google\u2019s guidelines focus on two key requirements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A valid podcast RSS feed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A link to your podcast RSS feed on your website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you host with Libsyn, you already have a fully valid and compatible podcast RSS feed. In most cases, the only remaining step is to make sure your website links to that feed. The sections below explain how to do this using either your Libsyn Podcast Page or your own website.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Using the Libsyn Podcast Page<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are utilizing Libsyn\u2019s Podcast Page, rest assured that the page is already optimized for this functionality. To make full use of the option, follow these steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log into your Libsyn Dashboard<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select Settings \u2013&gt; Show Settings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the Website field, enter your website URL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hit Save<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Pro Tip\u00a0<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Make sure to enter the full website address:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">http:\/\/www.mywebsiteisawesome.com<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to include \u2018www\u2019 if you traditionally use it with your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro Tip Make sure to enter the full website address:<\/span><a href=\"http:\/\/www.mywebsiteisawesome.com\"> <span style=\"font-weight: 400;\">http:\/\/www.mywebsiteisawesome.com<\/span><\/a><span style=\"font-weight: 400;\"> Be sure to include &#8216;www&#8217; if you traditionally use it with your site.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Using Your Own Website<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You should always link to your feed on your home page of your site so that potential listeners can select your feed and use it to subscribe using whatever app they wish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, a special link should also be used:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; type=&#8221;application\/rss+xml&#8221; title=&#8221;YOUR PODCAST NAME&#8221; href=&#8221;https:\/\/yourfeedurl.libsyn.com\/rss&#8221; \/&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, this code would look like this for Libsyn\u2019s podcast The Feed:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; type=&#8221;application\/rss+xml&#8221; title=&#8221;The Feed: The Official Libsyn Podcast | Podcast Strategy | Podcasting Tips | Media Hosting&#8221; href=&#8221;http:\/\/thefeed.libsyn.com\/rss&#8221;&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend placing this line of code in the header of your site (in between the <\/span><span style=\"font-weight: 400;\">&lt;head&gt;<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">&lt;\/head&gt;<\/span><span style=\"font-weight: 400;\"> tags). How this is done will depend on how your site is built, and the template you are using. Again, be sure to use the full URL for your site:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">http:\/\/www.mywebsiteisawesome.com<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to include \u2018www\u2019 if you traditionally use it with your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, we want you to know that if you host with us and use our podcast pages, you are covered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google is keeping things simple. All you need is: a valid RSS feed and the above link to your RSS feed on your website. That\u2019s all!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have questions, reach out to support(at)libsyn(dot)com so they can take a look at your setup and let you know if you need to make any changes.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Final Thoughts on Your Podcast RSS Feed<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A properly configured podcast RSS feed is essential for helping Google Search discover and index your podcast episodes. Google\u2019s requirements are straightforward: use a valid podcast RSS feed and make sure your website links to it correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you host with Libsyn, your podcast RSS feed is already built to meet these technical requirements. Whether you use the Libsyn Podcast Page or your own website, taking a few minutes to verify your setup can improve your podcast\u2019s discoverability and make it easier for new listeners to find your content through Google Search.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Frequently Asked Questions<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Does my podcast RSS feed need to be linked on my website?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. Google\u2019s podcast indexing guidelines require your website to expose a valid podcast RSS feed and include a link pointing to that feed. Linking your podcast RSS feed allows Google Search to discover your podcast and index new episodes. If you host with Libsyn, your podcast RSS feed is already valid, so you simply need to add the appropriate link to your website.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do I need to do anything if I already use Libsyn\u2019s Podcast Page?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Very little. Libsyn\u2019s Podcast Page is already configured to support Google\u2019s podcast discovery requirements. Simply confirm your website URL is entered under <\/span><b>Settings \u2192 Show Settings<\/b><span style=\"font-weight: 400;\"> in your Libsyn Dashboard to ensure everything is connected properly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What if I use my own website instead of Libsyn\u2019s Podcast Page?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you use your own website, add the recommended <\/span><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221;&gt;<\/span><span style=\"font-weight: 400;\"> tag that points to your Libsyn podcast RSS feed within your site&#8217;s <\/span><span style=\"font-weight: 400;\">&lt;head&gt;<\/span><span style=\"font-weight: 400;\"> section. Libsyn automatically generates your RSS feed, so your main responsibility is making it discoverable from your website.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How does Google find my podcast episodes now that Google Podcasts is gone?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although the Google Podcasts app has been retired, Google Search can still discover eligible podcast episodes through a valid podcast RSS feed linked from your website. As long as your Libsyn RSS feed is accessible and correctly configured, Google can continue indexing your podcast content.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Can I use the same podcast RSS feed for multiple podcast platforms?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. Your Libsyn podcast RSS feed can be submitted to multiple podcast directories and listening platforms. This allows you to manage your podcast from a single feed while reaching listeners across different apps and services.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How long does it take for episodes to appear in Google Search after linking my RSS feed?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is no guaranteed timeline because indexing depends on when Google crawls your website and podcast RSS feed. In many cases, new episodes appear within several days, but it can take longer. Using a valid Libsyn RSS feed helps ensure there are no technical issues preventing Google from discovering your podcast.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A podcast RSS feed is the foundation of how your podcast is discovered, distributed, and indexed across search engines and podcast platforms. Google Search relies on a valid podcast RSS feed and a properly linked website to find your podcast episodes and make them eligible to appear in search results. If you host with Libsyn, [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28,37],"tags":[],"class_list":["post-4503","post","type-post","status-publish","format-standard","hentry","category-podcast-industry-news","category-podcasting-tips"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Search discovers podcasts through a valid podcast RSS feed and your website. 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