{"id":576,"date":"2012-07-11T11:34:07","date_gmt":"2012-07-11T11:34:07","guid":{"rendered":"http:\/\/bloggy.libsyn.com\/?p=576"},"modified":"2013-03-09T23:43:33","modified_gmt":"2013-03-09T23:43:33","slug":"simple-tips-to-find-out-where-your-audience-is-so-you-stop-wasting-your-time","status":"publish","type":"post","link":"https:\/\/libsyn.com\/blog\/simple-tips-to-find-out-where-your-audience-is-so-you-stop-wasting-your-time\/","title":{"rendered":"Simple Tips To Find Out Where Your Audience Is So You Stop Wasting Your Time"},"content":{"rendered":"

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This is the beginning of a series of posts aimed to demystify social media for podcasters, beginning with Facebook<\/em><\/strong>.<\/p>\n

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Do you often feel like Facebook is being shoved down your throat?<\/p>\n

Seriously.<\/p>\n

It\u2019s everywhere, all the time\u2026Facebook, Facebook, FACEBOOK!<\/p>\n

And although at times it might get annoying, it really is a place that we as podcasters, as independent media creators must pay attention to, whether we like it or not.<\/p>\n

Our job as new media pioneers is to inform ourselves and make educated choices as to how we engage with our audience, as well as refine the ways that we share our content with the world for optimal engagement and results.<\/p>\n

We need to do it. No one else will do it for us<\/strong>\u2026unless you are willing to fork out some serious cash for a killer PR person<\/a> \ud83d\ude42<\/p>\n

The promotional lines get blurry with podcasts and podcasters<\/h3>\n

Part of the beauty of podcasting is that we are not mainstream media. We are \u201crebels\u201d if you will about the way that we offer our content to the world.<\/p>\n

We do things in a much more personal way with our audience, which includes promoting our content in the way that we want to.<\/p>\n

I venture to say that most podcasters are not fond of hearing ads in podcasts, although at the same time we long to get some sort of sponsor\u2026Oh the wonderful paradox!<\/p>\n

Why I\u2019m bringing this up is because our indie nature sometimes gets in our way of the best practices to reach our audience.<\/p>\n

Facebook Needs To Align with Your Audience<\/h2>\n

Or any social platform for that matter.<\/p>\n

When was the last time that you asked yourself where your audience was hanging out?<\/p>\n

In fact, who is your audience? Have you broken it down yet?<\/p>\n