{"id":8830,"date":"2021-06-03T14:02:06","date_gmt":"2021-06-03T18:02:06","guid":{"rendered":"https:\/\/blog.libsyn.com\/?p=8830"},"modified":"2021-06-03T14:02:06","modified_gmt":"2021-06-03T18:02:06","slug":"promote-your-show-on-amazon-music","status":"publish","type":"post","link":"https:\/\/libsyn.com\/blog\/promote-your-show-on-amazon-music\/","title":{"rendered":"Promote Your Show on Amazon Music"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8830\" class=\"elementor elementor-8830\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d782fa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d782fa7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e5b768\" data-id=\"1e5b768\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7abe776 elementor-widget elementor-widget-text-editor\" data-id=\"7abe776\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cAlexa, play the podcast _____!\u201d\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There\u2019s an exciting new way to help you promote your show on Amazon Music!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To start, set up your Amazon Music Destination. Check out the steps on our <\/span><a href=\"https:\/\/help.libsynsupport.com\/hc\/en-us\/articles\/360045802192-Amazon-Music-Audible\"><span style=\"font-weight: 400;\">Support blog here<\/span><\/a><span style=\"font-weight: 400;\">. It takes less than one minute to complete on your Libsyn account.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Okay, now let\u2019s get down to what you want &#8211; \u201cWhat promotional tools are available to me with Amazon Music?\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">The tools available are Features Requests, Amazon Button, Social Template, Messaging, Podcast Voice Optimization on Alexa and Podcast Features on Alexa.\u00a0<br \/><br \/><\/span><\/p><h2><b>Features Requests\u00a0<br \/><\/b><\/h2><p><span style=\"font-weight: 400;\">Amazon wants to know when you&#8217;re launching a new season or featuring an exciting new episode for your podcast. And now you can submit requests to be promoted by Amazon Music!\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are the steps below:\u00a0<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure you have the Listen on <\/span><a href=\"https:\/\/amazonprime.app.box.com\/s\/5ije7ma9shb3j003eewrl8b9f6ztiugr\"><span style=\"font-weight: 400;\">Amazon Music button<\/span><\/a><span style=\"font-weight: 400;\"> on your website. <\/span><i><span style=\"font-weight: 400;\">Not sure how to do this? We have you covered. Here are the steps to get the Amazon Music button from our <\/span><\/i><a href=\"http:\/\/bit.ly\/AmazonBlogto193\"><i><span style=\"font-weight: 400;\">Episode 193 of The Feed<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Amazon (<\/span><a href=\"mailto:podcastpromo@amazon.com\"><span style=\"font-weight: 400;\">podcastpromo@amazon.com<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0 <\/span><b>at least 2 week before you want the promotion\u00a0<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the email include:\u00a0<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Host or Network name<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What are you promoting: new show or a specific episode?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Show name<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Show description\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Inclusion &amp; Diversity notes\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Promotion territory\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Trailer release date<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">First episode release date\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Release schedule\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Desired promotion date<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Episode download forecast<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">How will your marketing plan incorporate Amazon Music?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Social media accounts used to promote show\/shows\u00a0<br \/><br \/><\/span><\/li><\/ul><\/li><\/ol><h2><b>Amazon Button<\/b><\/h2><p><span style=\"font-weight: 400;\">Add the Listen on Amazon button to your site. It can be a great way to drive traffic to your content and let your listeners know that you are on Amazon Music. BONUS: they can just ask Alexa to play your podcast!\u00a0<\/span><\/p><p><a href=\"https:\/\/amazonprime.app.box.com\/s\/5ije7ma9shb3j003eewrl8b9f6ztiugr\"><span style=\"font-weight: 400;\">Download the Listen on Amazon music button here!\u00a0<\/span><\/a><br \/><br \/><\/p><h2><b>Social Template<\/b><\/h2><p><span style=\"font-weight: 400;\">Announce to your followers that your podcast is available on Amazon Music! Amazon has provided social media templates for you to use to post the announcement.\u00a0<\/span><\/p><p><a href=\"https:\/\/amazonprime.app.box.com\/s\/xnxv6ry3ytbk6pexctm63ogjgucx4hsv\"><span style=\"font-weight: 400;\">You can find the templates here.<\/span><\/a><span style=\"font-weight: 400;\"> Don\u2019t forget to tag @AmazonMusic and use #PodcastsOnAmazonMusic for them to share or repost on each channel.\u00a0<br \/><br \/><\/span><\/p><h2><b>Messaging\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Amazon has provided 5 tips to consider as you promote your podcast:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your podcast as the focus of your messaging.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tell your audience what to expect when they listen to your show.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clearly communicate the benefits your show will provide to listeners.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it easy for listeners to find your show by providing the link to your show on Amazon Music.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Let your listeners know that they can listen on the go with hands-free listening powered by Alexa for iOS and Android, and on all Echo devices.<br \/><br \/><\/span><\/li><\/ul><h2><b>Podcast Voice Optimization on Alexa\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">It can be helpful for podcasters to include tips on their website and marketing materials to help listeners know what to say to easily find and play your podcast on Alexa.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are Amazon\u2019s brand guidelines for how to represent the utterances and for marketing asses:\u00a0<\/span><\/p><p><a href=\"https:\/\/developer.amazon.com\/en-US\/alexa\/branding\/alexa-guidelines\"><span style=\"font-weight: 400;\">Alexa Brand Guidelines for Amazon<\/span><\/a><\/p><p><a href=\"https:\/\/developer.amazon.com\/en-US\/alexa\/branding\/echo-guidelines\"><span style=\"font-weight: 400;\">Developers Echo Brand Guidelines\u00a0<\/span><\/a><br \/><br \/><\/p><h2><b>Podcast Features on Alexa<\/b><\/h2><p><span style=\"font-weight: 400;\">The main podcast database for Alexa is now powered by Amazon Music. So, now you can ask Alexa to play your podcast or your favorites on Amazon devices in the US, Spain, Italy, UK, Germany, Japan, Mexico, Brazil and Canada.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Teach your audience how to ask Alexa how to play your podcast! Here are some trigger phrases to test out:.\u00a0<\/span><\/p><p><b>Play a podcast:<br \/><\/b><span style=\"font-weight: 400;\">&#8220;Alexa, play the podcast &#8221;\u00a0<\/span><\/p><p><b>Play a followed podcast:<br \/><\/b><span style=\"font-weight: 400;\">&#8220;Alexa, play my followed podcasts\u201d<\/span><\/p><p><b>Navigate between podcast episodes:\u00a0<br \/><\/b><span style=\"font-weight: 400;\">&#8220;Alexa, next \/ previous (episode)&#8221;<\/span><\/p><p><b>Play the latest episode:<br \/><\/b>&#8220;Alexa, play the latest&#8221;<\/p><p><span style=\"font-weight: 400;\">&#8220;Alexa, play the latest episode of \u201d<\/span><\/p><p><b>Fast forward or rewind in an episode:<br \/><\/b><span style=\"font-weight: 400;\">&#8220;Alexa, fast forward \/ rewind\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">&#8220;Alexa, fast forward \/ rewind 2 minutes&#8221;<\/span><\/p><p><b>Continue with a podcast in progress:<br \/><\/b>&#8220;Alexa, resume my podcast&#8221;<\/p><p><span style=\"font-weight: 400;\">&#8220;Alexa, resume the podcast&#8221;\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537a2a6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"537a2a6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db43b5e elementor-widget elementor-widget-text-editor\" data-id=\"db43b5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let us know if this was helpful!<\/p><p>Did you get featured on Amazon Music?<\/p><p>Where you able to play your show on using Alexa?<\/p><p>Has your audience told you they have asked Alexa to play your podcast?<\/p><p><strong>Let us know!\u00a0<em>Tweet @libsyn!<\/em>\u00a0We\u2019d love to hear from you\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cAlexa, play the podcast _____!\u201d There\u2019s an exciting new way to help you promote your show on Amazon Music! To start, set up your Amazon Music Destination. Check out the steps on our Support blog here. It takes less than one minute to complete on your Libsyn account. Okay, now let\u2019s get down to what [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":8845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[146],"tags":[1187,1186,1184,1188,1000,1189,1185],"class_list":["post-8830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promoting-and-marketing-your-podcast","tag-alexa","tag-amazon-alexa","tag-amazon-music","tag-podcast-features","tag-promote-your-podcast","tag-promote-your-podcast-show","tag-promote-your-show"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u201cAlexa, play the podcast _____!\u201d There\u2019s an exciting new way to help you promote your show on Amazon Music! 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