Programmatic podcast advertising is your behind-the-scenes, revenue-generating sidekick. It’s one of the easiest, most accessible ways to earn from your content.
With Automatic Podcast Ads, you can start earning revenue—no giant audience required, no ad reads, no merch. Just choose your ad groups, customize your ad slots, and grow while you earn!
Libsyn’s Automatic Podcast Ads have helped thousands of shows build their podcast empire. This hands-off monetization feature is now open to all podcasts. Fill out a simple application and start bringing in revenue.
Automatic Podcast Ads allow you to monetize your podcast by dynamically inserting ads. Our automatic ads program allows you to choose where you want ads to run — pre-roll, mid-roll, or post-roll.
Unlike live reads, automatic ads are just that — automatic — not a permanent part of your podcast or baked in! There’s nothing for you to record, and because the ads are inserted in real-time, you can also monetize your back catalog.
To participate in Libsyn Automatic Podcast Ads, click on the appropriate button below. Our team will connect with you shortly.
Open to all podcasts — no minimum downloads required to join.
Once you are approved, you can customize your comfortable level of brand safety. You can expect ads from well-known advertisers across all major industries, and can also opt out of categories if you choose.
We work with hundreds of well-known advertisers across all major industries — these are just a few!
For instance, if your podcast gets 10,000 monthly downloads and you open a few ad slots per episode, you could potentially earn a few hundred dollars per month.
Find out more in our Automatic Podcast Ads blog post.
We encourage you to strike a balance between monetization and listener experience, keeping your ad load reasonable. Check out our FAQs for our Ads per Episode guide.
We love host-read ads, but they are not for everyone. Generally speaking, automated podcast ads demand a lower CPM (cost per thousand downloads) than host-read ads, but they also take a lot less effort! Many shows use automated podcast ads as backfill for unsold host-read ad slots or as a source of revenue for older episodes (“back catalog”). You don’t have to pick one or the other — you can make revenue from both!
| EPISODE LENGTH | NUMBER OF ADS PER EPISODE |
| <30 minutes | 1 Pre / 2 Mid / 3 Post roll ads |
| 30 to 60 minutes | 2 Pre / 4 Mid / 2 Post roll ads |
| 60 to 90 minutes | 2 Pre / 6 Mid / 2 Post roll ads |
| > 90 minutes | 2 Pre / 8 Mid / 2 Post roll ads |
| You can specify a set number of pre-roll and post-roll slots, plus select ad locations and number of slots for mid-rolls. | |
Podcasters receive 60% of the ad revenue from Automatic Podcast Ads.
Libsyn requests your PayPal address during the application process and sends payments to the email you provide. Don’t have a PayPal account yet? You can create one. There is a $20 payout threshold, and earnings are reported 30 days after the end of each month. Payments usually arrive within 60 days after the earnings are reported. Learn more about viewing your Automatic Podcast Ads revenue in your Libsyn account.
