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If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you the April 2024 Podcast Advertising Rates.
Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.
The newly rebranded Libsyn Ads is the top one-stop destination for brands and agencies to access high-quality, brand-safe, engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can tap into Libsyn Ads’ highly sought-after podcast advertising inventory, as well as benefit from our unmatched specialist expertise, advanced targeting solutions, outcome-based measurement capabilities, and brand safety and suitability tools.
“Podcasting has become a driving force in advertising, captivating more than 135 million Americans monthly with engaging content from diverse creators spanning every genre,” said Dave Hanley, Chief Revenue Officer of Libsyn.
The following data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.
April 2024 Podcast Ad Rates
For April 2024, the average CPM rate was $21.75 for a 60-second ad spot. That figure is slightly lower than last month (March 2024 avg. CPM rate: $21.94), and the same month last year (April 2023 avg. CPM rate: $22.76).
The three highest CPM categories in March based on delivered advertising were:
- Technology: $27
- Education: $25
- Comedy: $24
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Games, Kids & Family, and Religion & Spirituality, which averaged around the high teens to low 20s in April.
Historical data dating back to 2020 can be found on the Libsyn Ads site, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.
Interested in podcast advertising? Connect with our team and get started here.
