If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you the July 2024 Podcast Advertising Rates.
Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.
“With the holiday season just around the corner, it’s time for brands and agencies to incorporate podcast advertising into their festive marketing plans. Podcast hosts create an environment ripe for influence and discovery among their engaged listeners. As rising podcast audiences celebrate, decorate, host, travel, donate, and shop, marketers should embrace the valuable podcast ad opportunities to capture the holiday spirit, boost marketing efforts, and drive consumer action.
“Considering peak seasonal sales around Thanksgiving, Black Friday, and Cyber Monday in November, followed by holiday shopping in December, now is the ideal time to invest in podcasts to achieve unmatched brand recall, positive brand sentiment, and broad, scalable reach,” said Rick Selah, Chief Revenue Officer of Libsyn.
The following rates, which are denoted as cost per thousand or CPM, are published monthly to provide comprehensive podcast advertising solutions for creators, advertisers, and agencies. We release the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.
July 2024 Podcast Ad Rates
For July 2024, the average CPM rate for a 60-second ad spot was $21.90. This represents a very slight decrease compared to the previous month’s CPM rate of $21.92 in June 2024. The July 2024 CPM rate was also slightly below the prior year July 2023 CPM rate of $21.96.
The three highest CPM categories in July based on delivered advertising were:
- Technology: $30
- Government: $26
- Business: $23
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Health & Fitness, Comedy, and Education, which averaged around the high teens to low 20s in July.
Historical data dating back to 2020 can be found on the Libsyn Ads site, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.
Interested in podcast advertising? Connect with our team and get started here.