If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you the June 2024 Podcast Advertising Rates.
Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.
“The time is now to leverage the unique seasonal opportunity that summer presents for podcast advertising. Summer is a powerful window for brands to reach and connect with valuable audiences in their screenless moments. As audiences embrace the outdoors and travel — so, too should the ads,” said Dave Hanley, Chief Revenue Officer of Libsyn.
The following data is derived from sales data across Libsyn Ads’ network of thousands of shows.
June 2024 Podcast Ad Rates
For June 2024, the average CPM rate was $21.90 for a 60-second ad spot, which represents an increase compared with the May 2024 CPM rate of $21.63. The June 2024 CPM rate was slightly below the prior year June 2023 CPM rate of $21.96.
The three highest CPM categories in May based on delivered advertising were:
- Technology: $29
- Business: $24
- Education: $24
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include include Fiction, Kids & Family, and TV & Film, which averaged around the high teens to low 20s in June.
Historical data dating back to 2020 can be found on the Libsyn Ads site, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.
Interested in podcast advertising? Connect with our team and get started here.
