If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you February 2023 Podcast Advertising Rates. Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor
Podcast monetization strategies can be implemented at all points in your podcasting journey. Whether you are a newcomer to podcasting or a veteran, the thought of earning income from your podcast has probably crossed your mind. And here’s the good news: as long as you have a loyal listenership —
If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. to this end, we give you January 2023 Podcast Advertising Rates. • Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to
Does your long-term media plan include an audio strategy? It should. After listening to a recent episode of Sonic Truth, the possibilities of podcast advertising, its current power and dynamic evolution, is apparent. Recognizing that more and more people are listening to podcasts to learn, inform and entertain, means a
If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. Each month, Libsyn’s AdvertiseCast Marketplace publishes the prior month’s podcast advertising rates. This allows advertisers and podcasters to monitor market pricing, fostering insight into podcasting advertising as a
Podcast advertising terms are like a whole new language — one you are going to want to understand BEFORE you enter into the world of podcast advertising. Here we bring you some key podcast advertising terms used by podcast advertising networks, like Libsyn’s AdvertiseCast Marketplace. They explain the value and reach
When you are creating podcast advertising it is foremost, an opportunity to present loyal listeners with a call to action that facilitates desired behaviors and/or sales. To that end, we bring you five tips to help keep you focused on creating podcast advertising that really works. 1. Make your message
If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. Each month, Libsyn’s AdvertiseCast Marketplace publishes the prior month’s podcast advertising rates. This allows advertisers and podcasters to monitor market pricing, fostering insight into podcasting advertising as a
[Updated] If you’re new to podcast ad buying, think about strategy the same way you think about your other media buys. Message. Audience/demographics. Location. Timing. Frequency. All of these variables apply, much like buying a TV spot or outdoor signage. Why Podcasts? If you’ve read any of our previous blogs,
Originally published by the Podcast Business Journal July 7, 2022 By Dave Hanley We’ve reached an inflection point in podcasting with its surging popularity and listenership growth that’s now reaching a more diverse and younger audience. And advertisers are taking notice and flocking to the intimate, engaging, and highly captive
Podcast Advertising Stats $1+ Billion Projected amount of podcast advertising spend by 2021 — growing 85% year over year. The secret is out, podcast ads work! 104 Million Americans have listened to a podcast in the last month. And the number grows substantially every year. 63% of people bought
Automatic podcast advertising? Yes. Let’s explain. Podcast advertising has long been a growing medium for personalized, targeted sales. Traditionally featuring a host-read ad or prerecorded ad speaking to listeners with a personal recommendation for a product or service, this marketing technique has been extremely successful. Why Podcast Advertising? The podcast
“Dynamic” means pertaining to or characterized by energy or effective action. So, when we talk about dynamic ad insertion, we are talking about ads that can quickly and effectively change to suit current audience relevance. They are easily removed and added at will. Relevancy Think about it. It used to
Getting featured on Apple Podcasts can have a substantial impact on your podcast growth. Up to this point, no one knew exactly how to land that coveted spot, but no longer! The team at Apple published an extremely helpful guide to get featured on Apple Podcasts. Make sure that you
Have you asked yourself, “how do I make money podcasting?” If you didn’t start a podcast for that sole purpose, usually somewhere along the way many creators consider getting paid for all their hard work. One of the first monetization strategies pursued is often podcast advertising, quickly followed by the
