This series is all about Libsyn’s podcasters. Its sole purpose is to introduce these awesome podcasts to the world as well as share their podcasting insight to empower the community!
Q & A with from Keep It Juicy
When did you start podcasting?
October 25, 2017
Why did you start podcasting?
I had thought about doing a column on this topic (how to stay “juicy” even after 50) but the local newspaper wasn’t biting.
Thought about turning it into a blog when my husband said, “No one reads anymore. Why don’t you do something juicy yourself and learn how to podcast?”
What’s the name of your show about and what is it about?
Keep it Juicy! – a 30-minute interview podcast where I talk to experts about how to live a juicy life – experts in relationships, finance, health and sex, all kinds of things! The content is aimed at those over 50, but I am often surprised by people under 50 who say they listen in.
What’s your podcasting set-up? Hardware, software, CMS, etc.
I record with Cast (used to use Zencastr but had too many heartbreaking tech glitches) and I’m still looking for the perfect setup.
I use a Plantronic headset and mic combo plugged into my laptop. My website and CMS and newsletter are all on godaddy because I LOVE their tech help, and I also have a blog on WordPress.
I edit in GarageBand and then send off to Auphonic for sweetening because life’s too short to do that stuff myself. The sweetened product goes to Libsyn.
How have you promoted your podcast?
Facebook, Twitter, Instagram, word of mouth, newsletter with extra guest content, creating social media messages to make it easy for guests to promote themselves.
I used Buffer to load a week’s worth of social media at a time so I don’t have to think about anything during the week but maybe retweeting guests.
What do you know now that you wish you knew when you started?
You should create a brand that encapsulates ALL of your passion projects and not just the podcast because YOU are the brand – I’ve taken to alternating the interview episodes with mini-episodes where I just talk.
Those mini-episodes are a brand extension of my personal lifestyle blog Stilettos Not Required. I’m trying to tie them all together and the alternating format gives me a break from frantically searching for weekly guests as well as introducing my blog following to my podcast and vice versa.
I also wish I knew how SLOW audience buildup would be for this.
I read somewhere (maybe Elsie?) that 9 months is kind of a magical number for the tipping point, but I think mine is a slower build because it’s so broad.
Had I just stuck to Charleston, SC, where I live, I would have more listeners and sponsors as well. Because my interview subjects are from all over (one even from Barcelona!) I don’t have the tight focus of one city, but nor do I have the numbers that would generate national sponsorship.
So I have to content myself with knowing that people are now asking ME to be on the show and that, every week, I am getting blog followers I’ve never met.
If you are over 50 or you are simply someone that wants to keep your life juicy, what are you waiting for? This is the podcast for you! Subscribe!
Do you want to do something juicier than starting a blog? Why not start a podcast? We would love to help you out. We have an amazing Podcasting QuickStart webinar every first Wednesday of the month. If you are ready to go, check out our super affordable plans
