Author: The Libsyn Team

How to Build a Sustainable Podcast Business

Explore advertising, sponsorships, subscriptions, and other revenue opportunities to find an approach that fits your audience and goals.

YouTube Engaged Views vs. Views: What Podcast Advertisers Should Know

YouTube’s updated view-counting method has changed how video podcast audiences are reported—but not necessarily how advertisers value them. Here’s what the distinction between public Views and Engaged Views means for campaign pricing, creator revenue, and the future of video podcast advertising.

What Makes Podcast Listeners Come Back? Insights From 2026 Research

55% of listeners judge a podcast in five minutes, but loyalty builds over time. We unpack new 2026 research on first impressions, listening habits, and host loyalty—and what creators can learn from the findings.

Grow Your Podcast Audience as a Guest on Other Shows

Appearing on other podcasts can introduce your show to listeners who already share your interests. Learn how to find the right guest opportunities, pitch hosts effectively, and turn interviews into meaningful audience growth.

Bold green headline: 'DOES YOUR PODCAST NEED VIDEO?' with white subheading 'WHAT TO CONSIDER IN 2026' on a purple-blue gradient background (informational slide).

Does Your Podcast Need Video? What to Consider in 2026

Video can expand podcast discovery, create more promotional content, and add new ways for audiences to engage—but full video also brings more production and publishing work. Here’s how to decide what level of video makes sense for your show.

How to Upload a Podcast to YouTube (Manually or Automatically)

Learn how to get your podcast onto YouTube, whether you want to upload episodes manually or automate publishing through your RSS feed. This guide covers the setup, playlist settings, audio and video options, troubleshooting, and measurement details that matter once your show is there.

Podcast Sponsorship: How to Get Podcast Sponsors and What They Pay

What podcast sponsors pay in 2026, how many downloads you need, where to find sponsors, and how to pitch—with CPM rate tables and pitch email templates.

How to Measure Podcast Success: The 8 Metrics That Actually Matter

Downloads are only one signal. Here are the 8 podcast success metrics worth tracking, what a good number looks like at each stage, and how to read them in IAB-certified analytics.

How One Podcast Turns Ad Revenue Into Community Grants

For Sarah Barnes-Humphrey, podcast revenue has a purpose beyond the show. Advertising revenue from Blended goes back into Blended Pledge, helping fund travel grants that bring more voices to industry stages.

How to Do an Interview Podcast in 5 Steps & the Best Podcasting Questions

Build a better interview podcast with expert tips on finding guests, asking engaging questions, recording quality interviews, and promoting every episode.

How to Grow Your Podcast Audience from 0 to 10,000

A stage-by-stage playbook for growing a podcast audience—what actually moves downloads at 0, 1,000 and 10,000 listeners, with the benchmarks to know when to switch tactics.

Podcast Dynamic Ad Insertion: How to Monetize Your Back Catalog

Your older episodes are already generating downloads—now it’s time to let them generate revenue. Learn how to use dynamic ad insertion and automatic podcast ads to monetize your back catalog without the heavy lift of direct sales.

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Podcast Statistics 2026: Listeners, Downloads, Ad Spend, and Industry Growth

60+ podcast statistics for 2026—how many podcasts exist, who listens, how fast the industry is growing, and what advertisers spend. Updated quarterly with first-party Libsyn hosting data.

How to Switch Podcast Hosts Without Disrupting Your Audience

Switching podcast hosts can feel risky when years of episodes, analytics, and audience relationships are tied to your current platform. This guide explains how to switch podcast hosts carefully, what transfers, what to save, and how to avoid disrupting your listeners.

How to Manage Podcast Ad Categories and Protect Your Brand on Libsyn

Programmatic ads can open up new revenue, but you still want a say in what your listeners hear. Learn how Libsyn’s ad category controls work—and how to choose the right level of restriction for your show.

Podcast Success Metrics: Redefining Growth for Independent Creators

Independent creators don’t need celebrity-scale audiences to build a viable business. In this article, we reveal the true podcast success metrics you should be tracking to build a sustainable, profitable show.

Podcast Monetization Thresholds: Why Your Downloads Shouldn’t Gate Your Revenue

Waiting for 1,000 downloads to monetize your show is an outdated mindset that leaves early revenue on the table. Learn why monetization thresholds exist and how to generate income across your entire catalog.

The Total Cost of Podcast Hosting: What Growing Shows Should Evaluate

The monthly price of a podcast host is only one part of the cost. Learn how plan limits, video, monetization, analytics, and recurring production work can change what a hosting setup costs as your show grows.

Hero graphic announcing 'Creator Spotlight' featuring Willy Nast's breakout true crime podcast; includes city illustration badge and bold title on a gradient backdrop with soundwave accents.

How Willy Nast Built One of 2026’s Breakout True Crime Podcasts

Willy Nast spent six years turning a book project into City of Lights. Now the independent true crime podcast is earning national attention—and showing what can happen when a creator finds the right story, medium, and way to reach listeners.

Automatic Podcast Ads: The Fastest Way to Get Paid for Your Podcast

If your show has listeners, it has value. The real question is how quickly—and how reliably—you can turn that value into money without waiting on sponsor deals. Automatic Podcast Ads give you a faster way to monetize a podcast without sponsors by using the episodes you already have—new and old—to generate revenue.

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How to Promote a Podcast in 2026: Practical Tactics That Drive Discovery

Learn how to promote a podcast in 2026 by choosing the tactics that fit your content—from search and guest promotion to clips, cross-promotion, and press outreach.

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Podcast Advertising Case Study: How a QSR Brand Reached Gen Z

The creator-led podcast campaign drove a +30 point lift in product awareness,
while increasing purchase intent & brand favorability among Gen Z audiences

How Keltie Maguire Built a Podcast for the People Nobody Else Was Talking To

Keltie Maguire’s Kids or Childfree Podcast reached 100 episodes serving an audience most podcasters overlooked: people undecided about whether to have children. The show now functions as the primary lead generation engine for Maguire’s coaching business, pre-qualifying clients and starting conversations between misaligned couples before they ever book a session.

Video Podcast Publishing Comes to Libsyn

Announcing a major expansion of the Libsyn platform: Video publishing is now available across all Libsyn hosting plans, enabling creators to seamlessly publish, distribute, and monetize both audio and video content from a single destination.

Apple’s New Video Podcast Experience Is Here—and It’s a Big Moment for Creators

Podcasting just leveled up. Apple’s new HLS-powered video experience lets audiences seamlessly switch between listening and watching within a single episode—no friction, no extra steps. It’s more than a feature; it’s a glimpse into the future of multi-format storytelling. As a launch partner, Libsyn is helping creators tap into this shift, unlocking new ways to reach audiences, expand their brand, and grow on their own terms.

Key Podcast Advertising Stats Marketers Need to Know in 2026

Your next podcast ad campaign could be your most effective yet. Top creators Nick Viall, Ashley Flowers, and Kim Komando recently shared their playbook for what works, moving beyond the script to build ads that drive real results. Discover their five essential insights on leveraging creator trust, telling authentic stories, and turning a simple ad spot into your audience’s favorite part of the show.

Podcast Naming & Rebrand Checklist: How to Rename and Relaunch Your Show

Ready to rebrand? Discover podcast naming best practices, rebrand strategy, and how to launch your new podcast name with impact.

How Do Podcasts Make Money? 3 Proven Ways to Monetize Your Podcast

Discover 3 innovative ways to make money podcasting beyond big sponsor deals. Learn how do podcasts make money using PodRoll, automatic ads, and subscriptions to grow your income while keeping your audience engaged.

How to Publish a Podcast to YouTube [Easy Integration]

Publish Your Podcast to YouTube with Libsyn | Seamless Audio & Video Integration
Easily publish audio or video podcasts to YouTube using Libsyn’s YouTube Podcast API integration. Enjoy automated uploads, synced artwork, and performance stats—all in one place.

Podcast Production: How to Build the Right Podcast Team

Learn how a podcast producer can scale with a multi-user team, streamline production, and delegate tasks to grow a successful podcast without burnout.

Automatic Podcast Ads FAQ: 10 Common Questions Answered About Earning with Programmatic Ads

Get answers to your top questions about Libsyn Automatic Podcast Ads and start earning with programmatic podcast ads—no audience minimums or ad reads required.

Podcast Advertising Trends: Insights from Podcast Movement Evolutions

Podcast advertising is maturing and fast. At Podcast Movement Evolutions in Chicago, the Libsyn team was featured across multiple sessions

The Impact of Music on Podcast Engagement: Case Studies from Popular Podcasts

Music and sound effects play an important role in evoking emotions. Think canned laughter in comedy TV shows; it’s designed

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Create a Podcast in 2025 — Just Start!

[Updated] Should you create a podcast? Can you create a podcast? Yes, the answer is YES, just start. We interviewed

Moms & Mysteries Podcast — Focus on Domestic Violence Awareness Month

Among the many outstanding true crime podcasts the Libsyn Ads team is proud to work with, Moms & Mysteries —

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Thanks for Making Podcast Movement 2024 a True Celebration!

Each year, Podcast Movement continues to exceed expectations, and 2024 was no exception! We kicked off Libsyn’s 20th birthday celebration,

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Starting a Podcast Checklist for the Perfect Summer Refresh

Picture yourself lounging on a sun-soaked beach as you gaze out at the sparkling water stretching into the horizon. The

Woman with headphones on clearly enjoying what she is hearing

How to Create Pro Podcast Trailers: Examples, Template, and Script

Podcast trailers aren’t just a teaser, they are a powerful vehicle for creating anticipation, delivering strategic marketing messaging, and making

Apple Podcasts Transcripts: How They Work & How to Add Yours

With the latest iOS 17.4 release, transcripts on Apple Podcasts are now automatically available for many podcasters within hours of

podcaster in his natural element with mic, wind screen, headphones, computer, etc.

Podcast Equipment for Beginners: Build Your First Setup

Choosing the right podcast equipment for beginners doesn’t have to be overwhelming. Whether you’re launching your first show or building

Man holding a cute dog and pointing to his laptop while researching the best Podcast name

Podcast Name Ideas: Tips for Choosing a Great Name

Your podcast’s title is one of its most powerful marketing tools. Since podcast apps heavily weigh the words in your title for search results, the right name can make all the difference in attracting new listeners. But how do you balance discoverability with creativity while avoiding common mistakes? This guide walks you through everything from brainstorming and keyword research to ensuring your name is legally unique. Find the perfect title for your show and set it up for success.

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Getting Started With Podcast Ads – 5 Basics For Podcasters

Podcasts & Advertising — A Mutual Media Match Over time and many episodes, podcasters and their audiences grow increasingly interconnected.

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How to Make Money Podcasting | 10 Monetization Strategies

Transform your podcast from a passion project to a profitable venture. Discover how to make money podcasting with our expert guide, detailing 10 powerful monetization strategies for creators ready to earn.

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Two Ways To Create a Video Podcast — Examples, Gear, & Tips

The video podcast landscape is both intimidating and inspiring. It is easy to feel overwhelmed with the gear, tech, and

Microphone with headphones around it on a teal background imprinted with $5 bills

Podcast Ads: Programmatic, Dynamic, and Host-read Podcast Advertising Basics

Podcasts & Advertising — A Mutual Media Match Over time and many episodes, podcasters and their audiences grow increasingly interconnected.

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4 Black Podcasting Creatives Making Black Podcasting History — A Love Note

I wanted to write a bit of a love letter to some folks that I’ve had the blessing to get

Apple Podcasts Subscriptions — Earn $$ with Your Podcast

We Make It Easy to Create an Apple Podcasts Subscription with Libsyn Libsyn is among the first podcast platforms to

October 2022 Podcast Advertising Rates

If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top

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Podcast Conferences, 2023 — Top 10 Travel Tips!

Podcasters! Who is ready for ALL of the peopleing? Going outside? Talking to other folks in real life – face

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Make Podcasting Part of Your 2023 Business Growth Strategy

[Updated] When it comes to making money and discussing developing a business growth strategy, I went to Libsyn podcaster Tiffany

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Keeping Listeners Turned on While Taking Time Off

Certain seasons during the year the world takes time off. For example, as we head toward the end of the

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Podcasting Education — Experience is the Best Teacher

A podcasting education is integral to podcasting. I’ve been teaching podcasting for more than a decade. In fact, back when

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2023 Podcast Monetization — Niche Content

[Updated] Niche content is where it’s at! Last week we spoke with Kate Erickson who is the engine at Entrepreneurs

Picture of The Newsworthy podcast host Erica Mandy with brown hair, lovely cheekbones, and a white tank top beside a banner that reads Making Ad Partnerships Work

Sustaining Your Podcast in 2023 — Podcast Purpose and Partnerships

[Updated] In 2023, podcast purpose and partnerships play a big role in podcast revenue, though you may not think inherently

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Remote Podcast Recording with Libsyn’s Brian Cottington

In the podcasting industry, remote podcast recording is evolving very quickly, due to hardware, software, and remote recording studios constantly

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Consistency is Key! Make Money Podcasting

Is podcasting a money-making business for the majority of people? This was a question posed to Rob Walch, VP of

IAB Tech Lab Verified Podcast Statistics

What Are IAB Podcast Statistics? As a podcaster, you’ve probably heard of IAB podcast statistics, but what are they really,

Libsyn Publishing Services Restored

On Monday, July 25, the Libsyn platform experienced a multi-hour service disruption. To the community of creators around the world

Libsyn Snippets: Streamline Your Podcast Episode Publishing [CTA Examples Included]

Every time you publish an episode, you write an episode description to go with it. These descriptions can be full

Choosing a Podcast Format

When you start thinking about your podcast format — what kind/style of podcast you would like to create — we

How to Create the Best Podcast Titles

Your podcast title is what allows people to find you when they search the internet or their podcast app. In

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Affiliate Spotlight | Astronomy Cast | Dr. Pamela Gay

“Becoming an affiliate was a no-brainer, especially because Astronomy Cast now has a promo code (ASTRO) that gives listeners 2-months

Legends from the Pacific: Celebrating Polynesian Culture

“When writing an episode, I search for key things I didn’t already know, things vital to understanding the Polynesian culture

Libsyn to Support Apple Podcasts Delegated Delivery

On May 16, Apple announced, “Apple Podcasts Delegated Delivery in Partnership with Libsyn” fully launching later this year. This partnership

How to Get Featured on Apple Podcasts

Getting featured on Apple Podcasts can have a substantial impact on your podcast growth. Up to this point, no one

The 2022 Podcast Hall of Fame Induction Ceremony!

This year at 2022 Podcast Movement Evolutions (PME), Libsyn is excited to sponsor the 2022 Podcast Hall of Fame

Podcasting: Making the Magic Happen with Dr. Vibe

The #BlackPodcastingVoices series casts light on Black voices in podcasting, centering the independent podcasters that are (for the most part)