This series is all about showcasing Libsyn podcasters. Its sole purpose is to introduce these awesome podcasts to the world as well as share their podcasting insight to empower the community!
Q & A with Mark Mason from The Late Night Internet Marketing Podcast
When did you start podcasting?
I’ve been podcasting on and off again since July 14th, 2009. I got off to a great start, but like a lot of podcasters, I fought Pod-Fade as I struggled to find my voice and figure out just what my show was actually about.
I’ve come a long way since that first episode. I’ve re-branded (I used to be the MasonWorld Internet Marketing Podcast), improved the quality of the show, and changed the format.
I’m in a great place right now and I look forward to the show each and every week.
Why did you start podcasting?
When I first started trying to learn about building an online business, I was heavily influenced by Jeremy and Jason over at Internet Business Mastery (also Libsyn customers).
They were my first podcast, and I can still remember the personal connection and impact of having them “in my head” every episode. It was like they were actually talking directly to me.
One time, I actually listened to back episodes of their podcast for 24 hours straight (during a multi-leg flight to Asia). I knew that if they could connect to me through podcasting like that, then I could use that same medium in my business.
I simply followed their example. Plus, I like technology and talking to people – so it was a natural fit for me.
What’s your show about?
My show is called the “Late Night Internet Marketing Podcast” and the tag-line is “Building Internet Businesses One Night At A Time.” So, the show is about helping people work through and overcome all of the complicated technical, business and mindset obstacles that come with starting an online business.
The focus of the show is affiliate marketing business, but I touch a lot of broader internet marketing topics as well. The bottom line for me is that the show is about helping people. That’s why I do it.
More information on the show here: http://LNIM.co/imp
What’s your podcasting set-up? Hardware, software, CMS, etc.
I am an electrical engineer, so I have lots of gear (which I consider fun toys with a purpose). I use a Heil PR40 dynamic mic and a Mackie mixer.
For sound effects, I use an iPad running the very cool SoundBox audio cart software. I use an iMac for Skype piped into the mixer, and I record everything on both an Edirol R–09 audio recorder and in Adobe Audition on my iMac.
My blog runs on a dedicated host at ServInt, and I use WordPress as my CMS.
I absolutely love my Heil PR40 dynamic mic, and I think having an “analog” setup with a mixer is a fantastic way to podcast.
One of the most valuable tools I have of course is Libsyn hosting for my media files. I just simply works all the time, and I never even think about it.
How have you promoted your podcast?
The most effective way to promote a podcast is to get interviewed by other podcasts in your niche. The reason is that you are putting yourself in front of someone that already knows what a podcast is, and has their media player in their hand.
All they have to do is search for you and hit subscribe right there while they are listening. I love doing interviews, but I have also used other great techniques like guest posting, SEO, of course Facebook and twitter.
What do you know now that you wish you knew when you started?
This is a hard question for me. When I started podcasting, I immediately learned everything I could from Cliff Ravenscraft (the Podcast Answerman). So, you could say that because of Cliff, I knew everything I needed to know right out of the gate.
If I had to pick something though – I would say that I wish I had known how much I would love Podcasting. Had I known that, I would have started much much sooner.j
If you’ve ever considered starting your own internet business or delving into the world of affiliate marketing then subscribing to Mark’s podcast is the way to go. You won’t find a more supportive and down to earth, highly knowledgeable guy on your path to success.