Brandon White | The EDGE for entrepreneurs

Edge for Entrepreneurs with Brandon White cover art on black background; Libsyn Rockin'Podcasts in lower right corner

“The show gives entrepreneurs and business owners the edge to win in business and life.” 

This series is all about Libsyn podcasters. Its sole purpose is to introduce these awesome podcasts to the world as well as share their podcasting insight to empower the community!

Q & A with Brandon from  the EDGE


When did you start podcasting?

1997. I was not dealing with entrepreneurs back then. And I don’t think it was called “podcasting.”

It was called “Brandon got tired of writing 4,000-word fishing reports and started recording audio to put the files up on a webpage.” 

What made you think about starting a podcast?

I started podcasting for entrepreneurs because I got tired of writing articles. Then once I started doing audio, I realized it was much better for the readers of our site because they could listen in the car while on their way to fish.

What’s the name of your show and what is it about?


The show gives entrepreneurs and business owners the edge to win in business and life.

It provides authentic, unscripted conversations with guests who share their stories and lessons learned.

They share how they’ve achieved success, peak performance, wealth, and happiness.

I share lessons I’ve learned over two decades as an entrepreneur with a lot of failures and two exits (so far).

What’s your podcast setup? Hardware, software, CMS, etc.

Since I don’t do anything in moderation, a year ago I built a full recording studio in my backyard. Here are the specs:

The walls are insulated with Rockwool Safe’n’Sound Stone Wool Insulation.

The whole studio is wrapped with Audimute PEACEMAKER® SOUND BARRIER – 3.2MM

Drywall sits over the Peacemaker sound barrier.

The entire back wall behind where I record solo is covered with AUDIMUTE STRATA.

All the other walls have custom-printed Audimute Acoustic Panels. 

I did put a sliding glass door in for light when I’m working and not recording. The sliding doors have removable Audimute Sound Absorption Sheets.

The floor is sealed and then covered in felt, on top of that is wool carpet to dampen the sound.

Mics: Rode Procasters 

Mic arms: Rode

Mixer: Rodcaster Pro

Earphones: Bose 700 and Sony MDR7506

Guest desk: Custom-built, reclaimed redwood from the local forest

Editing: GarageBand

Remote recordings: Riverside

Webcam: Logitech BCC950

How have you promoted your podcast?

On social media (twitter and instagram), word of mouth, earned press, SEO, and to our email list, which we’ve managed to build up to more than 17,200 listeners.

What do you know now that you wish you knew when you started?

The best way to get the word out about your show is not posting all over social media. It is getting on other shows and offering the host’s audience something so good their listeners want to check out your show.



Brandon White interviews entrepreneurs like himself about what gave them the EDGE in business and in life. How did they succeed and reach peak performance? How did they make money and thrive? Are you an entrepreneur or want to be. Give Brandon’s podcast a listen on Apple or Spotify today!



Brandon White started podcasting for entrepreneurs years ago as a way to solve a communication problem. He came to learn that podcasting was an excellent medium to share and help others achieve their entrepreneurial dreams. Today he interviews guests to learn how they found success and to share that knowledge with others. Are your life experiences something others could learn from? Think about it. Use our Start Your Podcast blog series to start your own podcast today. And, when you are ready, we have the best podcast hosting plans around!

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