If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you December 2023 Podcast Advertising Rates.
Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.
The data is derived from actual sales data across AdvertiseCast’s network of 2,900 shows, including more than 225 exclusive podcasts.
“Podcast advertising undeniably works, reaching an estimated 120 million listeners in the U.S. each month. Since 2016, we’ve led the way in connecting brands with highly engaged audiences via seamless, in-content podcast and simulcast integrations. The pathway to success hinges on authenticity and trust for driving audience action and maximizing campaign results,” commented Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast.
“In 2024, we look forward to leveraging our expanding array of compelling content, influential hosts, and strong podcasting communities to boost discoverability, foster fandom, and drive performance outcomes for both new and existing advertisers.”
The 60-second ad spot in 2023 had an average CPM rate of $22.58, reflecting a decrease of 6% versus 2022, where the average CPM rate was $23.87. Considering the challenging overall advertising market, this relatively small decrease demonstrates the resiliency of the podcast advertising ecosystem.
For December 2023, the average CPM rate was $22.91 for a 60-second ad spot.
That figure is up by slightly compared to last month (November 2023 avg. CPM rate: $22.37) and has decreased year-over-year (November 2022 avg. CPM rate: $25.53).
The three highest CPM categories in December based on delivered advertising were:
- Arts: $26
- Technology: $25
- Health & Fitness: $24
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Games, History, and True Crime, which averaged around the low 20s in December.
Historical data dating back to 2020 can be found on the AdvertiseCast site, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.
Interested in podcast advertising? Connect with our team and get started here.
