Author: Leslie Anne Mcilroy

Black & green Libsyn AdvertiseCast Marketplace logo, providers of monthly Podcast Advertising Rates

February 2023 Podcast Advertising Rates

If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you February 2023 Podcast Advertising Rates. Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor

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Confident-looking woman at mic smiling next to the title "Top 10 Ways to Monetize Your Podcast"

10 Key Podcast Monetization Strategies for 2023

Podcast monetization strategies can be implemented at all points in your podcasting journey. Whether you are a newcomer to podcasting or a veteran, the thought of earning income from your podcast has probably crossed your mind. And here’s the good news: as long as you have a loyal listenership —

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Black & green Libsyn AdvertiseCast Marketplace logo, providers of monthly Podcast Advertising Rates

January 2023 Podcast Advertising Rates

If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. to this end, we give you January 2023 Podcast Advertising Rates. • Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to

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Woman listening to podcast next to the words "Add Audio to your 2023 Marketing Strategy" with the AdvertiseCast logo in the bottom left corner

The Long-Term Audio Strategy — Trending

Does your long-term media plan include an audio strategy? It should. After listening to a recent episode of Sonic Truth, the possibilities of podcast advertising, its current power and dynamic evolution, is apparent.  Recognizing that more and more people are listening to podcasts to learn, inform and entertain, means a

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Podcaster with glasses on holding hands on headphone beside the heading "Talk Podcast Advertising Like a Pro"

Podcast Advertising Terms —  Negotiate Like a Pro!

Podcast advertising terms are like a whole new language — one you are going to want to understand BEFORE you enter into the world of podcast advertising. Here we bring you some key podcast advertising terms used by podcast advertising networks, like Libsyn’s AdvertiseCast Marketplace. They explain the value and reach

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Elsie Looking confident next to the title "Plan for the New Year: Phase 2". Phase 2 is Podcast Growth.

Podcast Planning 2023 — Phase 2, Growth & Goals

The Podcast Growth Phase of Planning is less about achieving and more about being able to consciously make choices that best suit what you need to do to hit your own goals. As part of your planning process, focus on something that can be reviewed annually, every 6 months, or every

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Young Black man talking on the phone with headphones on discussing Creating Podcast Advertising tips.

Top 5 Tips for Creating Podcast Advertising in 2023

When you are creating podcast advertising it is foremost, an opportunity to present loyal listeners with a call to action that facilitates desired behaviors and/or sales. To that end, we bring you five tips to help keep you focused on creating podcast advertising that really works. 1. Make your message

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Graphic reading "Scary Good Podcaster" with picture of Jim Harold and an eerie night sky over ragged Libsyn turquoise.

How to Create a Podcast that’s Scary Good

Creating a podcast is, for some, the dream of making a living doing something you love. It can feel so lofty and elusive … it’s scary. For Jim Harold, it is a reality that changed his life. His desire to create a podcast started with a sneaking suspicion that he

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christie lazo | vida with christie podcast cover art with Rockin'Libsyn Podcasts logo

Christie Lazo | Vida with Christie Podcast | Motherhood

Podcasting about my motherhood journey gave me the opportunity to put my voice out there. It inspired me to be bold and unapologetic. This series is all about Libsyn podcasters. Its sole purpose is to introduce these awesome podcasts, like Vida With Christie Podcast to the world as well as

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Pickture of Kate Erickson in a blue tanktop smiling next to the words, "Monetization Priority #1: Content Systems"

2023 Podcast Monetization — Content Systems Before Sales

[Updated] What do content systems have to do with monetizing your new podcast? Everything! So, if you are launching a podcast and thinking “How do I get sponsors?” Or, even these questions: How do I get sponsorship BEFORE I launch my podcast?  How do I get a sponsorship now that

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Light-skinned woman sitting crss-ledded with a computer on her lap next to a Libsyn turquoise box that reads"Podcast Ad Buying Strategies"

2023 Podcast Ad Buying Strategies

[Updated] If you’re new to podcast ad buying, think about strategy the same way you think about your other media buys. Message. Audience/demographics. Location. Timing. Frequency. All of these variables apply, much like buying a TV spot or outdoor signage. Why Podcasts? If you’ve read any of our previous blogs,

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Picture of black podcast mic on white background next to a pair of EarPods with "Podcast Advertising — Spend to Scale" in the center beneath the Libsyn logo.

Podcast Advertising — Spend To Scale

  Podcast Advertising Stats $1+ Billion Projected amount of podcast advertising spend by 2021 — growing 85% year over year. The secret is out, podcast ads work! 104 Million Americans have listened to a podcast in the last month. And the number grows substantially every year. 63% of people bought

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Latino Podcast Listener Report Graphic for the official August 16 relwease with Edison's Gabriel Soto on the left and Libsyn's Elsie Escobar on the right.

Key Takeaways — The Latino Podcast Listener Report 2022

This year’s Latino Podcast Listener Report hosted by Gabriel Soto, Director of Research at Edison Research and Libsyn’s Director of Community and Content, Elsie Escobar, includes exciting information about the growing, maturing Latino podcast audience for creators and advertisers alike. Growth Since 2020, the Latino podcast listenership has grown by

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The Words"Automatic Podcast Ads" in white over Libsyn Turquoise next to a woman holding her phone with EarPods looking excited and cheerful.

Automatic Podcast Advertising — Good For All!

Automatic podcast advertising? Yes. Let’s explain. Podcast advertising has long been a growing medium for personalized, targeted sales. Traditionally featuring a host-read ad or prerecorded ad speaking to listeners with a personal recommendation for a product or service, this marketing technique has been extremely successful.  Why Podcast Advertising? The podcast

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Blurred background with mic to the left behind a phone screen featuring a podcast ad with a block of Libsyn turquoise reading "A Closer Look at Dynamic Ad Insertion."

A Closer Look at Dynamic Ad Insertion 

“Dynamic” means pertaining to or characterized by energy or effective action. So, when we talk about dynamic ad insertion, we are talking about ads that can quickly and effectively change to suit current audience relevance. They are easily removed and added at will.  Relevancy  Think about it. It used to

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Half page of Libsyn turquoise reading "Marketing starts with a Website" and the other half showing a hand working on a design file on a desktop computer.

Your Podcast Website — One of Your Best Marketing Tools!

One of the most important places for podcast discovery is your podcast website — a must — in addition to being listed in podcast directories. Your website serves as the nexus for all of the content you’re creating, not just your audio. It houses your show notes, transcripts, guest bios,

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Desk holding a podcast microphone reading"Podcast Advertising — Understanding Ad Insertion." Libsyn logo in the lower right-hand corner.

Understanding Podcast Ad Insertion

Dynamic ad insertion refers to ads that are inserted into a podcast through dynamic ad tools. These tools allow you to target your exact audience at the time you want to reach them. They deliver ads based on geo-location, time of day, type of listening device, and much more.   

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