If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you February 2023 Podcast Advertising Rates. Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor
Podcast monetization strategies can be implemented at all points in your podcasting journey. Whether you are a newcomer to podcasting or a veteran, the thought of earning income from your podcast has probably crossed your mind. And here’s the good news: as long as you have a loyal listenership —
If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. to this end, we give you January 2023 Podcast Advertising Rates. • Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to
Does your long-term media plan include an audio strategy? It should. After listening to a recent episode of Sonic Truth, the possibilities of podcast advertising, its current power and dynamic evolution, is apparent. Recognizing that more and more people are listening to podcasts to learn, inform and entertain, means a
Podcast advertising terms are like a whole new language — one you are going to want to understand BEFORE you enter into the world of podcast advertising. Here we bring you some key podcast advertising terms used by podcast advertising networks, like Libsyn’s AdvertiseCast Marketplace. They explain the value and reach
The Podcast Growth Phase of Planning is less about achieving and more about being able to consciously make choices that best suit what you need to do to hit your own goals. As part of your planning process, focus on something that can be reviewed annually, every 6 months, or every
When you are creating podcast advertising it is foremost, an opportunity to present loyal listeners with a call to action that facilitates desired behaviors and/or sales. To that end, we bring you five tips to help keep you focused on creating podcast advertising that really works. 1. Make your message
Creating a podcast is, for some, the dream of making a living doing something you love. It can feel so lofty and elusive … it’s scary. For Jim Harold, it is a reality that changed his life. His desire to create a podcast started with a sneaking suspicion that he
Podcasting about my motherhood journey gave me the opportunity to put my voice out there. It inspired me to be bold and unapologetic. This series is all about Libsyn podcasters. Its sole purpose is to introduce these awesome podcasts, like Vida With Christie Podcast to the world as well as
[Updated] What do content systems have to do with monetizing your new podcast? Everything! So, if you are launching a podcast and thinking “How do I get sponsors?” Or, even these questions: How do I get sponsorship BEFORE I launch my podcast? How do I get a sponsorship now that
[Updated] If you’re new to podcast ad buying, think about strategy the same way you think about your other media buys. Message. Audience/demographics. Location. Timing. Frequency. All of these variables apply, much like buying a TV spot or outdoor signage. Why Podcasts? If you’ve read any of our previous blogs,
Podcast Advertising Stats $1+ Billion Projected amount of podcast advertising spend by 2021 — growing 85% year over year. The secret is out, podcast ads work! 104 Million Americans have listened to a podcast in the last month. And the number grows substantially every year. 63% of people bought
This year’s Latino Podcast Listener Report hosted by Gabriel Soto, Director of Research at Edison Research and Libsyn’s Director of Community and Content, Elsie Escobar, includes exciting information about the growing, maturing Latino podcast audience for creators and advertisers alike. Growth Since 2020, the Latino podcast listenership has grown by
Automatic podcast advertising? Yes. Let’s explain. Podcast advertising has long been a growing medium for personalized, targeted sales. Traditionally featuring a host-read ad or prerecorded ad speaking to listeners with a personal recommendation for a product or service, this marketing technique has been extremely successful. Why Podcast Advertising? The podcast
“Dynamic” means pertaining to or characterized by energy or effective action. So, when we talk about dynamic ad insertion, we are talking about ads that can quickly and effectively change to suit current audience relevance. They are easily removed and added at will. Relevancy Think about it. It used to
One of the most important places for podcast discovery is your podcast website — a must — in addition to being listed in podcast directories. Your website serves as the nexus for all of the content you’re creating, not just your audio. It houses your show notes, transcripts, guest bios,
Dynamic ad insertion refers to ads that are inserted into a podcast through dynamic ad tools. These tools allow you to target your exact audience at the time you want to reach them. They deliver ads based on geo-location, time of day, type of listening device, and much more.
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