If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you August 2023 Podcast Advertising Rates.
Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.
The data is derived from actual sales data across AdvertiseCast’s network of 2,900 shows, including more than 225 exclusive podcasts.
“Following Podcast Movement, it’s abundantly clear that the value of podcasting has reached new heights. The conference once again showcased the incredible diversity and creativity within the podcasting ecosystem. As the industry continues to grow, so does the understanding of the unique relationship between content, context, and audience engagement,” said Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast.
“Brands are increasingly recognizing that context matters as much as content. It’s not just about delivering a message; it’s about delivering it in the right context, to the right audience, at the right moment. We take pride in being at the forefront of podcasting innovations, and our newly launched predictive contextual advertising solutions stand as a testament to our commitment to staying ahead of the curve.”
For August 2023, the average CPM rate was $22.14 for a 60-second ad spot. That figure is fairly flat compared to last month (July 2023 avg. CPM rate: $22.20) and has decreased year-over-year (August 2022 avg. CPM rate: $23.41).
The three highest CPM categories in August based on delivered advertising were:
- Technology: $26
- Education: $26
- Arts: $26
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Sports, News, and TV & Film, which averaged around the low 20s in August.
Historical data dating back to 2020 can be found on the AdvertiseCast site, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.
Interested in podcast advertising? Connect with our team and get started here.
