If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you July 2023 Podcast Advertising Rates.
Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.
The data is derived from actual sales data across AdvertiseCast’s network of 2,900 shows, including more than 225 exclusive podcasts.
“We’ve passed the halfway mark of 2023. Investing in podcast advertising during the second half of the year offers distinct advantages for advertisers. Brands can capitalize on increased consumer spending during major holidays and seasonal events. This helps to build brand awareness and establish a presence in consumers’ minds before the new year, leading to increased consideration and new customer conversions,” said Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast. “Our comprehensive platform empowers advertisers to plan, manage, and measure their podcast advertising campaigns effectively, providing valuable insights to optimize reach and engagement with their target audience.”
For July 2023, the average CPM rate was $22.24 for a 60-second ad spot. That figure is slightly down compared to last month (June 2023 avg. CPM rate: $23.06) and has decreased year-over-year (July 2022 avg. CPM rate: $23.63).
The three highest CPM categories in June based on delivered advertising were:
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, Games, and Sports, which averaged around the high teens to low 20s in July.
Historical data dating back to 2020 can be found on the AdvertiseCast site, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.
Interested in podcast advertising? Connect with our team and get started here.