January 2024 Podcast Ad Rates

Libsyn ads logo on black background with teal sound bite dot patterns. Reads: January 2024 Podcast Advertising Rates

If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you January 2024 Podcast Advertising Rates.

Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle. 

The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.

More people are tuning into podcasts, and advertising dollars are following suit — and a notable 68% of consumers are more willing to consider a product they heard about on a podcast ad. Entering 2024, we’re optimistic about the growth of podcast advertising — with more local and regional advertisers embracing the medium and expanding opportunities in programmatic buying,” commented Dave Hanley, Chief Revenue Officer of Libsyn.

We look forward to empowering more creators and advertisers with industry-leading tools to deliver richer audience insights, improved performance outcomes, and increased transparency.”

January 2024 Podcast Ad Rates
For January 2024, the average CPM rate was $21.69 for a 60-second ad spot. That figure is down from December, a typical trend during the Q1 ramp-up period (December 2023 avg. CPM rate: $22.91), and has decreased year-over-year (January 2023 avg. CPM rate: $22.21).

The three highest CPM categories in January based on delivered advertising were:

  • Technology: $26
  • Arts: $26
  • Education: $24

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, Games, and Leisure, which averaged around the high teens to low 20s in January.

Historical data dating back to 2020 can be found on the Libsyn Ads site, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign. 

Interested in podcast advertising?  Connect with our team and get started here.

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