If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you February 2024 Podcast Advertising Rates.
Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.
The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.
“As the Upfront advertising season approaches, it’s crucial for advertisers to strategically invest their ad dollars — and podcast advertising offers a prime opportunity,” noted Dave Hanley, Chief Revenue Officer of Libsyn.
“Reports indicate that uptake of brand safety and suitability solutions has nearly doubled since last year, showing a rapid adoption of these tools in the podcast channel. As one of the fastest-growing digital media channels, brand marketers have ample reasons to embrace podcast advertising as a cost-effective and trusted medium that delivers unmatched audience engagement.
We’re educating and helping more advertisers leverage their full potential and securing the number one spot in Podtrac’s latest global rankings for streams, downloads, and views validates the power and reach of our premier advertising network.”
February 2024 Podcast Ad Rates
For February 2024, the average CPM rate was $21.99 for a 60-second ad spot. That figure is up from last month (January 2024 avg. CPM rate: $21.61), and is on par with the same month last year (February 2023 avg. CPM rate: $21.99).
The three highest CPM categories in February based on delivered advertising were:
- Technology: $27
- Education: $25
- Arts: $25
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, Games, and Music, which averaged around the high teens to low 20s in February.
Historical data dating back to 2020 can be found on the Libsyn Ads site, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.
Interested in podcast advertising? Connect with our team and get started here.
